WIT
ActiveFinancials · financial year 2024, micro format
2025 annual accounts not yet filed, deadline passed on 31 July 2026 The financial year closed on 31 December 2025. The accounts are due at the latest 7 months after the close (Companies Code art. 3:10). Source: NBB filings, as of 5 November 2026.
Annual accounts 2024 filed on 01-09-2026 at the NBB all 8 filings
Turnover
≈ €94,000
Estimated: probably between €40,000 and €160,000
Total assets
€238,002▼ 29.1%
2023 · €335,779
Net result
€7,439▼ 70.7%
2023 · €25,353
Working capital
€203,644▼ 27.1%
2023 · €279,221
Multi-year overview
2018 to 2024, 7 financial yearsOperating result
€8,450
▼ 77.7%
2024
20182024
Net result
€7,439
▼ 70.7%
2024
middle half of the sector
20182024
Equity
€224,755
▼ 25.5%
2024
highest quarter of the sector
20182024
Total assets
€238,002
▼ 29.1%
2024
middle half of the sector
20182024
Debt
€13,247
▼ 61.2%
2024
20182024
Working capital
€203,644
▼ 27.1%
2024
highest quarter of the sector
20182024
Solvency
94.4%
▲ 4.6pp
2024
highest quarter of the sector
20182024
Current ratio
16.37
▲ 5.79
2024
highest quarter of the sector
20182024
Return on assets (ROA)
3.1%
▼ 4.4pp
2024
middle half of the sector
20182024
Every figure per financial year
Every figure with its change against the financial year before
favourable
unfavourable
Line2018201920202021202220232024
Operating result€77,371-€44,681▼ 42.3%€49,471▲ 10.7%€80,426▲ 62.6%€90,930▲ 13.1%€37,910▼ 58.3%€8,450▼ 77.7%
Net result€55,192-€31,134▼ 43.6%€34,945above the sector's middle half▲ 12.2%€56,287above the sector's middle half▲ 61.1%€63,396above the sector's middle half▲ 12.6%€25,353within the sector's middle half▼ 60.0%€7,439within the sector's middle half▼ 70.7%
Equity€90,552-€121,685▲ 34.4%€156,631within the sector's middle half▲ 28.7%€212,918above the sector's middle half▲ 35.9%€276,314above the sector's middle half▲ 29.8%€301,668above the sector's middle half▲ 9.2%€224,755above the sector's middle half▼ 25.5%
Total assets€120,906-€136,059▲ 12.5%€186,904within the sector's middle half▲ 37.4%€246,795within the sector's middle half▲ 32.0%€318,340within the sector's middle half▲ 29.0%€335,779within the sector's middle half▲ 5.5%€238,002within the sector's middle half▼ 29.1%
Debt€30,354-€14,374▼ 52.6%€30,273▲ 111%€33,877▲ 11.9%€42,026▲ 24.1%€34,112▼ 18.8%€13,247▼ 61.2%
Working capital€87,289-€118,787▲ 36.1%€149,598above the sector's middle half▲ 25.9%€195,362above the sector's middle half▲ 30.6%€252,000above the sector's middle half▲ 29.0%€279,221above the sector's middle half▲ 10.8%€203,644above the sector's middle half▼ 27.1%
Solvency74.9%-89.4%▲ 14.5pp83.8%above the sector's middle half▼ 5.6pp86.3%above the sector's middle half▲ 2.5pp86.8%above the sector's middle half▲ 0.5pp89.8%above the sector's middle half▲ 3.0pp94.4%above the sector's middle half▲ 4.6pp
Current ratio3.88-9.26▲ 5.395.94above the sector's middle half▼ 3.326.77above the sector's middle half▲ 0.837.00above the sector's middle half▲ 0.2310.59above the sector's middle half▲ 3.5916.37above the sector's middle half▲ 5.79
Return on assets (ROA)45.6%-22.9%▼ 22.8pp18.7%within the sector's middle half▼ 4.2pp22.8%within the sector's middle half▲ 4.1pp19.9%within the sector's middle half▼ 2.9pp7.6%within the sector's middle half▼ 12.4pp3.1%within the sector's middle half▼ 4.4pp
above
within
below
The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30.
The operating result for 2024 is 78% lower than in 2023 and the lowest since 2018. It is the second fall in a row.
Turnover and EBIT margin are not published. The micro format does not require them. The turnover shown is an estimate from the gross margin.
Balance-sheet composition
2024 in colour, 2023 as the grey bar beneath
Assets €238,002
Fixed assets
€21,110 ▼ 23.1%
Current assets
€216,891 ▼ 29.7%
Equity and liabilities €238,002
Equity
€224,755 ▼ 25.5%
Debt
€13,247 ▼ 61.2%
Debt's share of the balance-sheet total falls from 10.2% to 5.6%. Equity and debt are lower.
Key figures and ratios
EBITDA
€14,774▼
2023 · €44,922
Cash flow
€13,763▼
2023 · €32,365
Debt to equity
0.06▼
2023 · 0.11
ROE
3.3%▼
2023 · 8.4%
Interest coverage
20.58▲
2023 · 19.90
Debt ≤ 1 year
€13,247▼
2023 · €29,124
Income taxes
€3,601▼
2023 · €10,304
Green means a favourable move, even when the figure itself falls, as with debt or debt to equity.
Investments
| Item | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Tangible fixed assets | €12,436 | €12,547 | €10,085 | - |
| Intangible fixed assets | €2,650 | €150 | €1,950 | - |
| Depreciation and write-downs of the year | €4,562 | €5,939 | €7,012 | €6,324 |
Source: notes to the 2021 to 2024 annual accounts (statement of fixed assets)
Subsidies and aid
Flemish government
2023 · 1 entry · €7,500 awarded · €7,500 paidAnnual accounts
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|---|---|
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €1,952 | €2,128 | €2,187 | €4,562 | €5,939 | €7,012 | €6,324 | ▼ 9.8% |
| Other operating charges640/8 | - | - | - | €449 | €629 | €346 | €530 | ▲ 53.0% |
| Gross operating margin9900 | €79,937 | €47,707 | €52,105 | €85,436 | €97,498 | €45,268 | €15,304 | ▼ 66.2% |
| Operating profit (loss)9901 | €77,371 | €44,681 | €49,471 | €80,426 | €90,930 | €37,910 | €8,450 | ▼ 77.7% |
| Financial income75/76B | - | - | - | - | - | €4 | €3,308 | ▲ 737× |
| Recurring financial income75 | - | - | - | - | - | €4 | €3,308 | ▲ 737× |
| Financial charges65/66B | - | - | - | €2,225 | €3,036 | €2,257 | €718 | ▼ 68.2% |
| Recurring financial charges65 | €105 | €536 | €858 | €2,225 | €3,036 | €2,257 | €718 | ▼ 68.2% |
| Profit (loss) for the period before taxes9903 | €77,266 | €44,145 | €48,613 | €78,201 | €87,894 | €35,657 | €11,040 | ▼ 69.0% |
| Income taxes67/77 | €22,074 | €13,012 | €13,668 | €21,914 | €24,498 | €10,304 | €3,601 | ▼ 65.0% |
| Profit (loss) for the period9904 | €55,192 | €31,134 | €34,945 | €56,287 | €63,396 | €25,353 | €7,439 | ▼ 70.7% |
| Profit (loss) for the period to be appropriated9905 | €55,192 | €31,134 | €34,945 | €56,287 | €63,396 | €25,353 | €7,439 | ▼ 70.7% |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|---|---|
| Assets | ||||||||
| Total assets20/58 | €120,906 | €136,059 | €186,904 | €246,795 | €318,340 | €335,779 | €238,002 | ▼ 29.1% |
| Fixed assets21/28 | €3,263 | €2,898 | €7,032 | €17,556 | €24,315 | €27,434 | €21,110 | ▼ 23.1% |
| Intangible fixed assets21 | - | - | - | €2,331 | €1,946 | €3,108 | €2,158 | ▼ 30.6% |
| Tangible fixed assets22/27 | €3,263 | €2,898 | €7,032 | €15,226 | €22,369 | €24,326 | €18,952 | ▼ 22.1% |
| Plant, machinery and equipment23 | - | - | - | €7,046 | €12,809 | €10,571 | €8,333 | ▼ 21.2% |
| Furniture and vehicles24 | - | - | - | €8,180 | €7,900 | €12,262 | €9,293 | ▼ 24.2% |
| Other tangible fixed assets26 | - | - | - | - | €1,661 | €1,494 | €1,327 | ▼ 11.2% |
| Current assets29/58 | €117,643 | €133,161 | €179,872 | €229,239 | €294,026 | €308,345 | €216,891 | ▼ 29.7% |
| Amounts receivable within one year40/41 | €20,759 | €19,691 | €19,072 | €20,486 | €51,370 | €64,289 | €2,554 | ▼ 96.0% |
| Trade receivables40 | - | - | - | €20,486 | €51,370 | €59,109 | - | - |
| Other amounts receivable41 | - | - | - | - | - | €5,180 | €2,554 | ▼ 50.7% |
| Current investments50/53 | - | - | - | - | - | €204,500 | €201,185 | ▼ 1.6% |
| Cash at bank and in hand54/58 | €95,437 | €105,928 | €153,574 | €197,320 | €228,184 | €31,336 | €13,088 | ▼ 58.2% |
| Deferred charges and accrued income490/1 | - | - | - | €11,433 | €14,472 | €8,220 | €64 | ▼ 99.2% |
| Equity and liabilities | ||||||||
| Total equity and liabilities10/49 | €120,906 | €136,059 | €186,904 | €246,795 | €318,340 | €335,779 | €238,002 | ▼ 29.1% |
| Equity10/15 | €90,552 | €121,685 | €156,631 | €212,918 | €276,314 | €301,668 | €224,755 | ▼ 25.5% |
| Contributions10/11 | €6,200 | €6,200 | €6,200 | €6,200 | €6,200 | €6,200 | €6,200 | = |
| Reserves13 | €84,352 | €115,485 | €150,431 | €206,718 | €270,114 | €295,468 | €218,555 | ▼ 26.0% |
| Non-distributable reserves130/1 | - | - | - | €1,860 | €1,860 | - | - | - |
| Reserves not available under the articles1311 | - | - | - | €1,860 | €1,860 | - | - | - |
| Distributable reserves133 | - | - | - | €204,858 | €268,254 | €295,468 | €218,555 | ▼ 26.0% |
| Amounts payable17/49 | €30,354 | €14,374 | €30,273 | €33,877 | €42,026 | €34,112 | €13,247 | ▼ 61.2% |
| Amounts payable within one year42/48 | €30,354 | €14,374 | €30,273 | €33,877 | €42,026 | €29,124 | €13,247 | ▼ 54.5% |
| Trade debts44 | €3,334 | €3,093 | €23,770 | €2,744 | €9,711 | €10,607 | €2,910 | ▼ 72.6% |
| Suppliers440/4 | - | - | - | €2,744 | €9,711 | €10,607 | €2,910 | ▼ 72.6% |
| Taxes, remuneration and social security45 | - | - | - | €24,636 | €31,379 | €18,517 | €2,956 | ▼ 84.0% |
| Taxes450/3 | - | - | - | €24,636 | €31,379 | €18,517 | €2,956 | ▼ 84.0% |
| Other amounts payable47/48 | - | - | - | €6,497 | €936 | - | €7,381 | - |
| Accrued charges and deferred income492/3 | - | - | - | - | - | €4,988 | - | - |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Change |
|---|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €55,192 | €31,134 | €34,945 | €56,287 | €63,396 | €25,353 | €7,439 | ▼ 70.7% |
| + Depreciation and write-downs630 | €1,952 | €2,128 | €2,187 | €4,562 | €5,939 | €7,012 | €6,324 | ▼ 9.8% |
| Operating cash flow (approximation) | €57,144 | €33,262 | €37,132 | €60,849 | €69,335 | €32,365 | €13,763 | ▼ 57.5% |
| Investment in fixed assets (approximation) | - | -€1,763 | -€6,321 | -€15,086 | -€12,697 | -€10,132 | €0 | - |
| Change in cash | - | €10,491 | €47,647 | €43,746 | €30,864 | -€196,848 | -€18,248 | ▲ 90.7% |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Historical observation
In July 2024, 5,047 companies had the same profile as WIT has now. Two years later, 93.9% were still going and 2.2% had gone bankrupt.
- Micro
- 5 to 10 years old
- solvency 30% or more
- a profit under 5% of the balance sheet
93.9%
was still going
3.8%
stopped otherwise
2.2%
went bankrupt
Another 0.1% stopped without a precise date, possibly only after those two years.
The bankruptcy probability of WIT itself is higher: 6.3% within 12 months. It rests on far more data about WIT than the profile alone.
Test of the method
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 5,047 companies, not a prediction for WIT. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Filings with the National Bank (8)
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2024 | micro format | 01-09-2026 | 2026-00509485 | |
| 31-12-2023 | micro format | 19-08-2024 | 2024-00351096 | |
| 31-12-2022 | micro format | 28-06-2023 | 2023-00168481 | |
| 31-12-2021 | micro format | 09-08-2022 | 2022-20278447 | |
| 31-12-2020 | micro format | 16-06-2021 | 2021-20800212 | |
| 31-12-2019 | micro format | 26-08-2020 | 2020-44900295 | |
| 31-12-2018 | micro format | 25-07-2019 | 2019-38800165 | |
| 31-12-2017 | micro format | 04-07-2018 | 2018-28800080 |