Losses
-€6,745 in two years
The 2024 and 2025 financial years closed with a loss. 2025 was the heaviest.
WHY NOW
Lifetime
4 annual accounts with figures on one time axispeak €34,795 (2023)
€23,576▼ 9.9%
lowest -€5,819 (2025)
-€5,819▼ €4,892
peak €25,098 (2023)
€18,352▼ 24.1%
€112,367▲ 14.8%
Board1 name since 2021
1 director
Documentsfilings and deeds
27-11-202565 days before the deadline
2025financial year
Loss of €5,819Equity from €24,171 to €18,3521 establishment registeredInvestments €9,879
Key points
from the 2025 annual accountsDebts
€112,367 86% of the balance sheet
Financial debts 44%Suppliers 20%Taxes and wages 5%Other 31%
Of this, €87,997 falls due within a year.
Investments
€31,327 7.2 × depreciation
Green is investment, beige is depreciation.
Checked score
Bankruptcy probability within 12 months
Financial strength
Score breakdown
Comparable companies, two years later
In July 2024, 1,548 companies had the same profile as WHY NOW has now. Each dot stands for 4 companies, two years later.
91.3%
were still trading
3.9%
stopped another way
4.3%
went bankrupt
Another 0.6% stopped without a precise date, possibly only after those two years.
Test of the method
The method was tested on the 497,331 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 2.9% | 3.1% |
| 10 | 5.6% | 6.1% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 1,548 companies, not a prediction for WHY NOW. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Credit verdict
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Signals
Recent changes
Registered in the Peppol Directory
Reachable for e-invoices through 0208:0769926018
New establishment in Saint-Vith
WHY NOW ST. VITH, Hauptstrasse 35
Incorporation
Founder: (erschienene) · Appointment: (director) · Permanent representative: · published on 23-06-2021 · Gazette deed
First establishment
Malmedyer Strasse 2, Butgenbach
Comparable companies
same main activity, similar in size and age| Company | ||||
|---|---|---|---|---|
| WHY NOW Butgenbach | €130,719 | €23,576 | 14.0% | - |
| EPS Solutions Wanze | €141,887 | €32,018 | 13.4% | - |
| LES 4 MAISONS Soumagne | €116,742 | €26,738 | 56.7% | - |
| SOPHIC Bertem | €121,906 | €31,638 | 10.3% | - |
| CELEST Ostend | €171,154 | €24,087 | 28.1% | - |
| FASHION ROOM Oud-Turnhout | €142,222 | €14,573 | 58.8% | - |
| La Marmotte SRL Liège | €97,554 | €19,315 | 36.9% | - |
These companies have the same main activity as WHY NOW: retail sale of women's outerwear (NACE 47711). They are comparable in size and age: total assets between €97,600 and €171,000, founded between 2019 and 2022.
Official details
Source: KBO- Status
- Active since 21-06-2021Normal situation
- Activity
- Retail sale of women's outerwearNACE 47711and 1 other
- Establishment units
- 2.319.084.2154750 Butgenbach, since 21-06-2021
- 2.374.281.0744780 Saint-Vith, since 01-05-2025
- Financial year end
- 30 June
- Peppol
- Reachable since 27-10-2025
Annual accounts to 30-06-2025
- ≈ €250,000estimated
- €130,719▲ 7.1%
- Employeeson 30-06-2025
- 2▲ 100%
- Filing
- Filed on 27-11-2025, 65 days before the end of the filing period
Insights on WHY NOW
Solvency fell in 2025 from 19.8% to 14.0% because of the loss and higher debts to suppliers.
Sources: KBO register, filings at the National Bank, Belgian Official Gazette. Click a figure with a dotted line for the item and the filing.
Key facts about WHY NOW
- What is the company number of WHY NOW?
- The company number of WHY NOW is 0769.926.018. The VAT number is the same number with BE in front: BE 0769.926.018.
- Where is WHY NOW based?
- The registered office is at Malmedyer Strasse 2, 4750 Butgenbach.Company details
- What does WHY NOW do?
- According to the KBO register, the main activity is retail sale of women's outerwear (NACE 47711).
- What is the legal form of WHY NOW?
- WHY NOW is a private limited company (BV).
- When was WHY NOW founded?
- WHY NOW was founded on 21-06-2021.
- Is WHY NOW still active?
- Yes, WHY NOW is an active enterprise in the KBO register.
- How many employees does WHY NOW have?
- WHY NOW had an average of 2 full-time equivalents in financial year 2025, according to the filed annual accounts.Financials
- What is the turnover of WHY NOW?
- The turnover in financial year 2025 is ≈ €250,000. This figure is estimated from the gross margin of €23,576 and 50 comparable companies (NACE 477). It probably lies between €120,000 and €600,000. It is a rough estimate.
- Is WHY NOW profitable?
- In financial year 2025, WHY NOW made a loss of €5,819.
- Where can I find the annual accounts of WHY NOW?
- WHY NOW filed 4 annual accounts with the National Bank of Belgium, the latest for financial year 2025.
- When are the next annual accounts of WHY NOW due?
- WHY NOW must file the annual accounts for financial year 2026 by 31-01-2027.Timeline
Next steps
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