WAVEMAKER
InactiveOverview
- Staff
- 56.9 FTE
- Equity
- -€644,932
- Loss
- -€1.5m
- Parent
- WPP Media Belgium · 100%
- Els ThielemansDirector
- Matthijs BrouwerDirector
- Suzanne StroobantsDirector
Signalsraises riskNegative equityneutralLatest accounts filed on timeShow the evidence
Signals
This company filed its last 7 accounts on average 51 days after the deadline; the Belgian median for financial year 2024 is 4 days before the deadline, and 38% of all filings were late.
Searched, nothing found (1)
- Restructuring · End & cessationMerger · Shareholding · Power…
- Annual accounts filedfinancial year 2025 · full…
- RestructuringMerger · Shareholding · Board…
Financials · financial year 2025, full format
2021 to 2025, 5 financial years 2018 to 2025, 8 financial years
The operating result turns negative in 2025: a loss of €2.5m after €960,364 in 2024, the lowest result in the available series.
What the company sold each financial year and what was left of it. A loss stands below the zero line.
What the company owns (total assets), how much of it is its own (equity) and how much it owes.
Short-term assets minus short-term debts. Above zero the company can pay its bills in the short term.
How much of each euro of turnover is left from operations (EBIT margin) and what the assets earn (return on assets).
Average staff in full-time equivalents (FTE).
Use the arrow keys on the chart for the figures per year.
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Operating income70/76A | - | - | - | €67.8m | €68.7m | €90.7m | €112.6m | €129.2m | ▲ 14.8% |
| Turnover70 | €42.1m | €59.3m | €60.0m | €67.6m | €68.6m | €90.5m | €112.4m | €129.0m | ▲ 14.7% |
| Other operating income74 | - | - | - | €0.2m | €0.2m | €0.2m | €0.1m | €0.2m | ▲ 44.9% |
| Operating charges60/66A | - | - | - | €68.0m | €69.0m | €90.4m | €111.6m | €131.7m | ▲ 18.0% |
| Goods for resale, raw materials and consumables60 | - | - | - | €63.0m | €63.5m | €83.4m | €103.2m | €120.8m | ▲ 17.0% |
| Purchases600/8 | - | - | - | €63.0m | €63.5m | €83.4m | €103.2m | €120.8m | ▲ 17.0% |
| Services and other goods61 | - | - | - | €2.3m | €2.5m | €3.3m | €4.1m | €5.3m | ▲ 30.7% |
| Remuneration, social security and pensions62 | - | - | - | €2.6m | €2.9m | €3.6m | €4.3m | €4.8m | ▲ 10.1% |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €0.1m | €0.09m | €0.07m | €0.06m | €0.03m | €0.03m | - | €0.002m | - |
| Provisions for liabilities and charges: additions (uses and reversals)635/8 | - | - | - | €0.02m | -€0.02m | - | - | €0.9m | - |
| Other operating charges640/8 | - | - | - | €0.003m | €0.003m | €0.003m | €0.006m | €0.005m | ▼ 24.9% |
| Non-recurring operating charges66A | - | - | - | €0.009m | - | - | - | - | - |
| Operating profit (loss)9901 | -€0.7m | -€0.4m | -€0.3m | -€0.3m | -€0.2m | €0.3m | €1.0m | -€2.5m | - |
| Financial income75/76B | - | - | - | €0.3m | €0.3m | €0.4m | €0.9m | €1.0m | ▲ 9.5% |
| Recurring financial income75 | €0.2m | €0.3m | €0.3m | €0.3m | €0.3m | €0.4m | €0.9m | €1.0m | ▲ 9.5% |
| Income from current assets751 | - | - | - | €0.09m | €0.04m | €0.1m | €0.3m | €0.2m | ▼ 39.9% |
| Other financial income752/9 | - | - | - | €0.2m | €0.3m | €0.3m | €0.7m | €0.9m | ▲ 28.7% |
| Financial charges65/66B | - | - | - | €0.05m | €0.04m | €0.05m | €0.07m | €0.05m | ▼ 37.1% |
| Recurring financial charges65 | €0.02m | €0.02m | €0.05m | €0.05m | €0.04m | €0.05m | €0.07m | €0.05m | ▼ 37.1% |
| Debt charges650 | €0.02m | €0.01m | €0.02m | €0.02m | €0.02m | €0.03m | €0.04m | €0.05m | ▲ 19.7% |
| Other financial charges652/9 | - | - | - | €0.04m | €0.02m | €0.02m | €0.03m | €499 | ▼ 98.6% |
| Profit (loss) for the period before taxes9903 | -€0.4m | -€0.1m | -€0.05m | €0.01m | €0.01m | €0.7m | €1.8m | -€1.5m | - |
| Income taxes67/77 | €0.009m | €0.008m | €0.005m | €0.005m | €0.006m | €0.007m | €0.5m | -€0.003m | - |
| Taxes670/3 | - | - | - | €0.005m | €0.006m | €0.007m | €0.5m | €0.006m | ▼ 98.9% |
| Tax adjustments and reversals of tax provisions77 | - | - | - | - | - | - | - | €0.009m | - |
| Profit (loss) for the period9904 | -€0.5m | -€0.1m | -€0.05m | €0.008m | €0.003m | €0.7m | €1.3m | -€1.5m | - |
| Profit (loss) for the period to be appropriated9905 | -€0.5m | -€0.1m | -€0.05m | €0.008m | €0.003m | €0.7m | €1.3m | -€1.5m | - |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Assets | |||||||||
| Total assets20/58 | €20.9m | €38.6m | €30.8m | €44.2m | €36.7m | €48.1m | €43.5m | €50.4m | ▲ 15.8% |
| Formation expenses20 | €0.01m | €0.01m | €0.007m | - | - | - | - | - | - |
| Fixed assets21/28 | €0.3m | €0.2m | €0.1m | €0.08m | €0.05m | €0.03m | €0.03m | €0.06m | ▲ 127% |
| Intangible fixed assets21 | €0.1m | €0.1m | €0.07m | €0.05m | €0.02m | - | - | - | - |
| Tangible fixed assets22/27 | €0.1m | €0.08m | €0.04m | €0.001m | €75 | - | - | €0.03m | - |
| Furniture and vehicles24 | - | - | - | €0.001m | €75 | - | - | €0.03m | - |
| Financial fixed assets28 | €0.02m | €0.02m | €0.02m | €0.03m | €0.03m | €0.03m | €0.03m | €0.04m | ▲ 31.4% |
| Other financial fixed assets284/8 | - | - | - | €0.03m | €0.03m | €0.03m | €0.03m | €0.04m | ▲ 31.4% |
| Amounts receivable and cash guarantees285/8 | - | - | - | €0.03m | €0.03m | €0.03m | €0.03m | €0.04m | ▲ 31.4% |
| Current assets29/58 | €20.6m | €38.4m | €30.7m | €44.1m | €36.7m | €48.0m | €43.5m | €50.3m | ▲ 15.8% |
| Amounts receivable within one year40/41 | €20.5m | €38.2m | €30.6m | €44.1m | €36.6m | €48.0m | €43.4m | €50.3m | ▲ 15.7% |
| Trade receivables40 | - | - | - | €38.2m | €31.4m | €40.7m | €39.1m | €48.4m | ▲ 23.9% |
| Other amounts receivable41 | - | - | - | €6.0m | €5.2m | €7.4m | €4.3m | €1.8m | ▼ 57.4% |
| Deferred charges and accrued income490/1 | - | - | - | €0.007m | €0.03m | €0.02m | €0.04m | €0.05m | ▲ 31.6% |
| Equity and liabilities | |||||||||
| Total equity and liabilities10/49 | €20.9m | €38.6m | €30.8m | €44.2m | €36.7m | €48.1m | €43.5m | €50.4m | ▲ 15.8% |
| Equity10/15 | €0.06m | -€0.08m | -€0.1m | -€0.1m | -€0.1m | €0.6m | €0.9m | -€0.6m | - |
| Contributions10/11 | €0.1m | €0.1m | €0.1m | €0.1m | €0.1m | €0.1m | €0.1m | €0.1m | = |
| Capital10 | - | - | - | €0.1m | €0.1m | €0.1m | €0.1m | €0.1m | = |
| Issued capital100 | - | - | - | €0.2m | €0.2m | €0.2m | €0.2m | €0.2m | = |
| Uncalled capital101 | - | - | - | €0.06m | €0.06m | €0.06m | €0.06m | €0.06m | = |
| Reserves13 | €0.8m | €0.8m | €0.8m | €0.8m | €0.8m | €0.8m | €0.02m | €0.02m | = |
| Non-distributable reserves130/1 | - | - | - | €0.01m | €0.01m | €0.01m | €0.02m | €0.02m | = |
| Legal reserve130 | - | - | - | €0.01m | €0.01m | €0.01m | €0.02m | €0.02m | = |
| Distributable reserves133 | - | - | - | €0.8m | €0.8m | €0.8m | - | - | - |
| Profit (loss) carried forward14 | -€0.9m | -€1.0m | -€1.1m | -€1.1m | -€1.1m | -€0.4m | €0.7m | -€0.8m | - |
| Provisions and deferred taxes16 | - | - | - | €0.02m | - | - | - | €0.9m | - |
| Provisions for liabilities and charges160/5 | - | - | - | €0.02m | - | - | - | €0.9m | - |
| Other liabilities and charges164/5 | - | - | - | €0.02m | - | - | - | €0.9m | - |
| Amounts payable17/49 | €20.8m | €38.7m | €30.9m | €44.3m | €36.8m | €47.5m | €42.6m | €50.2m | ▲ 17.7% |
| Amounts payable within one year42/48 | €20.8m | €38.6m | €30.9m | €44.3m | €36.8m | €47.5m | €42.6m | €50.2m | ▲ 17.7% |
| Trade debts44 | €6.4m | €21.1m | €13.9m | €25.8m | €21.2m | €28.2m | €10.4m | €25.1m | ▲ 141% |
| Suppliers440/4 | - | - | - | €25.8m | €21.2m | €28.2m | €10.4m | €25.1m | ▲ 141% |
| Advances received on contracts in progress46 | - | - | - | €0.8m | €0.6m | €0.8m | €1.6m | €1.2m | ▼ 21.7% |
| Taxes, remuneration and social security45 | - | - | - | €0.6m | €0.6m | €0.8m | €1.1m | €1.1m | ▼ 0.5% |
| Taxes450/3 | - | - | - | €0.1m | €0.1m | €0.1m | €0.4m | €0.4m | ▼ 1.0% |
| Remuneration and social security454/9 | - | - | - | €0.5m | €0.5m | €0.7m | €0.7m | €0.7m | ▼ 0.3% |
| Other amounts payable47/48 | - | - | - | €17.1m | €14.4m | €17.7m | €29.5m | €22.7m | ▼ 23.0% |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | -€0.5m | -€0.1m | -€0.05m | €0.008m | €0.003m | €0.7m | €1.3m | -€1.5m | - |
| + Depreciation and write-downs630 | €0.1m | €0.09m | €0.07m | €0.06m | €0.03m | €0.03m | - | €0.002m | - |
| Operating cash flow (approximation) | -€0.4m | -€0.06m | €0.02m | €0.07m | €0.03m | €0.7m | €1.3m | -€1.5m | - |
| Investment in fixed assets (approximation) | - | -€0.003m | -€0.004m | €270 | €0 | -€0.001m | €0 | -€0.04m | - |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Latest 10 of 32 filings with the National Bank
| Financial year | Type | Filed | Reference |
|---|---|---|---|
| 31-12-2025 | full format | 13-07-2026 | 2026-00286597 |
| 31-12-2024 | full format | 22-12-2025 | 2025-00587597 |
| 31-12-2023 | full format | 04-07-2024 | 2024-00213965 |
| 31-12-2022 | full format | 30-11-2023 | 2023-00522619 |
| 31-12-2021 | full format | 28-09-2022 | 2022-20446741 |
| 31-12-2020 | full format | 27-09-2021 | 2021-68400581 |
| 31-12-2019 | full format | 18-08-2020 | 2020-42500058 |
| 31-12-2018 | full format | 26-07-2019 | 2019-40800250 |
| 31-12-2017 | full format | 25-07-2018 | 2018-39400050 |
| 31-12-2016 | full format | 31-07-2017 | 2017-40500098 |
Public contracts
Source: TED (Tenders Electronic Daily), Publications Office of the European Union. Values as the buyer published them; for a framework agreement, a ceiling.
Directors
Not every act has been read: a resignation may still be missing
Mandate history
- Board
- Other function
- began earlier
| Name | Functions and periods |
|---|---|
| Els Thielemans |
|
| Matthijs Brouwer |
|
| Suzanne Stroobants |
|
| Denis Simonart |
|
Owners and capital
Owners
1 ownerChain of control
- WPP PLCJE
- WPP Media Belgium
- WAVEMAKER
Highest known parent: WPP PLC (Jersey). The sources do not say who stands above it.
Owners 1
- WPP Media BelgiumparentSourceact 20-08-2026100%
Sources: the companies' annual accounts, the acts in the Belgian Official Gazette and the LEI register. Annual accounts state the shareholders that notified the company under article 7:225 of the Code of Companies and Associations and the parent companies that consolidate it. The register of ultimate beneficial owners (UBO) is not public: who ultimately stands behind a natural person or a foreign parent is not stated here. A company that does not include these statements in its annual accounts, or does not have to, is not listed.
Capital and shareholders
- WPP Media Belgium (BE 0808.488.961) all shares
- RUSSELL SQUARE HOLDING BV 85,680 shares
The Belgian Official Gazette names shareholders only when an act mentions them; the share register itself is not published.
Group and network
Connections & network
2 connected companiesThe connected companies are in the list below.
Acquisitions and mergers
1 transactionHistory
Acts, filings and financial milestones
20-08
Gazette deed
Restructuring · End & cessationMerger · Shareholding · Power of attorney9 facts ▸
- General meeting, 29-07-2026
- Merger, “fusion par absorption, état résumant la situation active et passive arrêtée au 31-12-2025” (deed in French)
- Shareholding, WPP Media Belgium (2 times)
- Other provision, “fonds de commerce, quitte et libre de toutes inscriptions, mentions marginales et transcriptions” (deed in French)
- Power of attorney
- General meeting, “condition suspensive d'une décision correspondante de fusion par l'assemblée générale extraordinaire de la société absorbante, assemblée générale extraordinaire…” (deed in French)
- Share cancellation, “annulation du registre des actions” (deed in French)
- Other provision, “objet de la société absorbante non modifié, les activités de la société absorbée se retrouvent déjà dans les activités de la société absorbante” (deed in French)
- Real estate
17-06
Gazette deed
RestructuringMerger · Shareholding · Board composition26 facts ▸
- Merger, “opération assimilée à une fusion par absorption,fusion simplifiée au sens de l'article 12:7 CSA, intégralité du patrimoine,tant activement que passivement,par s…” (deed in French) (3 times)
- Shareholding, 2500, “actionnaire unique” (deed in French)
- Shareholding, 85680, “actionnaire unique” (deed in French)
- Shareholding, 40547, “actionnaire unique” (deed in French)
- Shareholding, 22437, “actionnaire unique” (deed in French)
- Other provision, “WPP, appartenance au groupe” (deed in French)
- Other provision, “besoins économiques et financiers légitimes, motifs économiques de la fusion” (deed in French)
- Other provision, “régime fiscal et conformité, entièrement en conformité avec dispositions du CSA” (deed in French)
- Board composition, Matthijs BROUWER
- Board composition, Thierry BRYNAERT
- Board composition, Thierry LENDERS
- Board composition, Suzanne STROOBANTS
- +14 further facts in this act
16-02
Gazette deed
Resignation: Denis Simonart (fondé de pouvoirs)Appointments: Suzanne Stroobants, Els Thielemans and Matthijs Brouwer · Board rule · Declaration13 facts ▸
- General meeting, 13-11-2025
- Director resignation, Denis Simonart (fondé de pouvoirs)
- Director appointment, Suzanne Stroobants (director)
- Director appointment, Els Thielemans (director)
- Director appointment, Matthijs Brouwer (director)
- Board composition, Thierry Brynaert (director)
- Board composition, Thierry Lenders (director)
- Board composition, Leen Schramme (director)
- Board composition, Suzanne Stroobants (director)
- Board composition, Els Thielemans (director)
- Board composition, Matthijs Brouwer (director)
- Board rule, 6
- +1 further fact in this act
Show earlier events
About the unread acts
Of the 25 Belgian Official Gazette deeds we know for this company, 3 have been read. The other 22 have not been read yet: what they contain is neither established nor disproved here.
Recognitions · licences · registrations
Legal Entity Identifier
Environmental permits: No permit applications found in Flanders. Brussels and Wallonia do not publish the applicant.
Sites & property
1 parcel
| Cadastral parcel | Region | Area | Buildings | Height / floors |
|---|---|---|---|---|
| 21014A0134/00D002 ProtectedSite or landscapeKruidtuinpark |
Brussels | 3,260 m² | 1 · 1,083 m² | 99.5 m · 23 |
How the parcels are linked
Articles of association
- PurposeThe activities the company may carry out under its articles.
- “La prestation d'interventions en toutes matières médiatiques; La prestation de services aux donneurs d'ordre relatif à l'achat d'espaces…” (deed in French)deed of 17-06-2026
6 activities (deed in French)
- La prestation d'interventions en toutes matières médiatiques
- La prestation de services aux donneurs d'ordre relatif à l'achat d'espaces publicitaires,en ce compris la publicité par impression,par radio et par télévision,ainsi que la publicité extérieure et en tous transports publics,et ceci dans le sens le plus large du terme
- L'acquisition,la gestion et la vente de matériaux de,fournitures de toutes sortes,tant mobiliers qu'immobiliers
- La société peut acquérir,louer ou prendre en location,fabriquer,céder ou échanger toutes marchandises mobilières et immobilières,matériaux et fournitures,et de manière générale faire toutes opérations commerciales,financières et industrielles,ayant directement ou indirectement un rapport avec son objet,en ce compris la sous-traitance en général et l'exploitation de tous droits intellectuels et de toutes propriétés industrielles ou commerciales qui s'y rapportent
- A cet effet,la société peut collaborer,participer de quelque manière que ce soit,directement ou indirectement,prendre des parts dans des entreprises de toutes natures,prendre tous engagements,accorder des crédits et des prêts,se porter caution pour des tiers en donnant ses biens en hypothèque ou en gage,y compris sa propre entreprise commerciale
- En un mot,elle peut faire tout ce qui a un rapport avec l'objet susmentionné ou qui est de nature à en faciliter la réalisation
- Other provisionsOther rules from the articles that fall under none of the themes above.
- Accounting effect: “01-01-2026” (deed in French)deed of 20-08-2026
Read from the deeds: 2 provisions, deed of 20-08-2026