STUDIO ROE
ActiveSummary
STUDIO ROE has been active since 2023 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €7,704 and a net result of -€1,718. Equity has been shrinking by about 10% per year since 2023. Its solvency ranks better than 95% of 8,583 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is 0.1% (very low).
Overview
Overview
Official details
Source: KBO- Status
- Active since 19-01-2023 Normal situation
- Activity
- Market research and public opinion polling NACE 73200and 4 others
- Establishment unit
- 2.341.471.419 3500 Hasselt, since 19-01-2023
- Financial year end
- 31 December
- Peppol
- Reachable since 11-12-2025
Board and ownership
- BEMELMANS Aurélie Ingrid MichelDirector · since 18-01-2023
- REYNDERS Riene Isabelle AlfonsineDirector · since 18-01-2023
Financial position
- Bankruptcy probabilitywithin 12 months
- 0.1%
- Gross margin
- -€815
- Loss
- €1,718
- ▲ 885%
- Equity
- €7,704
- ▼ 18.2%
- Total assets
- €7,784
- ▼ 28.9%
Score breakdownlowers riskLiquidity: cash €7,178Sector: Advertising, market research and public relations activities (NACE 73)Figures for financial year 2025 (filed on 29-07-2026)Equity €7,704 (99.0% of total assets)Show the evidence
Checked score
About 1 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
Calculation
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 87% of them on solvency, 97% on liquidity, 6% on profitability and 25% on growth.
The bankruptcy probability was computed on 02-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
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The scores and ratios are Checked's own calculations, not a credit decision.
Signals
The company filed its last 3 accounts on average 6 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (2)
Financials
Financials · financial year 2025, micro format
Annual accounts 2025 filed on 29-07-2026 at the NBB all 3 filings
2023 to 2025, 3 financial years
The operating result for 2025 is a loss of €1,373, larger than the loss of €131 in 2024. It is the lowest result since 2023.
Turnover is what the company sold, the result is what was left of it. A loss stands below the zero line.
Assets, equity and debt per financial year.
Above zero, the company can pay its short-term debts with what it holds in the short term.
The EBIT margin is the share of each euro of turnover left from operations. The return on assets is what the assets earn.
The higher the solvency, the better the company absorbs a setback.
A ratio above 1 means the short-term assets cover the short-term debts.
Use the arrow keys on the chart for the figures per year.
The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30. The dashed line is the median. There is a sector band for net result, equity, total assets, working capital, solvency, current ratio and return on assets (ROA).
| Line | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|
| Other operating charges640/8 | €392 | €454 | €559 | ▲ 23.0% |
| Gross operating margin9900 | €6,184 | €323 | -€815 | - |
| Operating profit (loss)9901 | €5,792 | -€131 | -€1,373 | ▼ 949% |
| Financial charges65/66B | €36 | €44 | €344 | ▲ 691% |
| Recurring financial charges65 | €36 | €44 | €344 | ▲ 691% |
| Profit (loss) for the period before taxes9903 | €5,756 | -€174 | -€1,718 | ▼ 885% |
| Income taxes67/77 | €1,160 | €0 | - | - |
| Profit (loss) for the period9904 | €4,596 | -€174 | -€1,718 | ▼ 885% |
| Profit (loss) for the period to be appropriated9905 | €4,596 | -€174 | -€1,718 | ▼ 885% |
| Line | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|
| Assets | ||||
| Total assets20/58 | €11,404 | €10,953 | €7,784 | ▼ 28.9% |
| Current assets29/58 | €11,404 | €10,953 | €7,784 | ▼ 28.9% |
| Amounts receivable within one year40/41 | - | €7,751 | €606 | ▼ 92.2% |
| Trade receivables40 | - | €6,000 | €0 | ▼ 100% |
| Other amounts receivable41 | - | €1,751 | €606 | ▼ 65.4% |
| Cash at bank and in hand54/58 | €11,372 | €3,169 | €7,178 | ▲ 127% |
| Deferred charges and accrued income490/1 | €32 | €33 | €0 | ▼ 100% |
| Equity and liabilities | ||||
| Total equity and liabilities10/49 | €11,404 | €10,953 | €7,784 | ▼ 28.9% |
| Equity10/15 | €9,596 | €9,421 | €7,704 | ▼ 18.2% |
| Contributions10/11 | €5,000 | €5,000 | €5,000 | = |
| Reserves13 | €4,596 | €4,421 | €2,704 | ▼ 38.9% |
| Distributable reserves133 | €4,596 | €4,421 | €2,704 | ▼ 38.9% |
| Amounts payable17/49 | €1,809 | €1,532 | €81 | ▼ 94.7% |
| Amounts payable after more than one year17 | €81 | €81 | €81 | = |
| Other amounts payable178/9 | €81 | €81 | €81 | = |
| Amounts payable within one year42/48 | €1,728 | €1,451 | €0 | ▼ 100% |
| Trade debts44 | - | €290 | €0 | ▼ 100% |
| Suppliers440/4 | - | €290 | €0 | ▼ 100% |
| Taxes, remuneration and social security45 | €1,728 | €1,160 | €0 | ▼ 100% |
| Taxes450/3 | €1,728 | €1,160 | €0 | ▼ 100% |
| Line | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|
| Profit (loss) for the period9904 | €4,596 | -€174 | -€1,718 | ▼ 885% |
| Operating cash flow (approximation) | €4,596 | -€174 | -€1,718 | ▼ 885% |
| Change in cash | - | -€8,203 | €4,010 | - |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Historical observation
In July 2024, 3,223 companies had the same profile as STUDIO ROE has now. Two years later, 87.8% were still going and 3.4% had gone bankrupt.
- Micro
- 2 to 5 years old
- solvency 30% or more
- a loss of 10% of the balance sheet or more
Another 0.2% stopped without a precise date, possibly only after those two years.
The bankruptcy probability of STUDIO ROE itself is lower: 0.1% within 12 months. It rests on far more data about STUDIO ROE than the profile alone.
Test of the method
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 3,223 companies, not a prediction for STUDIO ROE. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Board & ownership
Directors
Owners and capital
Shareholders
- BEMELMANS Aurélie Ingrid Michel 2,500 shares (50%) · €2,500
- REYNDERS Riene Isabelle Alfonsine 2,500 shares (50%) · €2,500
Capital transactions
- 23-01-2023 Incorporation · €5,000 · 5,000 shares
Mandate history
- Board
| Name | Functions and periods |
|---|---|
| BEMELMANS Aurélie Ingrid Michel |
|
| REYNDERS Riene Isabelle Alfonsine |
|
Articles of association
Board and representation
- Board ruleThese rules set how the board is made up, meets and takes decisions.
- “Met of zonder beperking van duur, 1”
Capital, shares and profit
- Transfer restrictionThis rule says whether shareholders may sell their shares freely or need approval first.
- “Erfgenamen en legatarissen die niet van rechtswege aandeelhouder worden vragen toestemming zelfde formaliteiten, elke overdracht onder…”
Audit, dissolution and liquidation
- Statutory auditorA statutory auditor is a registered auditor who checks the annual accounts. Small companies need not have one. According to the deed, the legal criteria do not require one here.
- No statutory auditor
Articles of association, deed of 23-01-2023 (in Dutch)
Network & group
STUDIO ROE shares no director with another company.
Companies at the same address
1 other companyConnections & network
2 current directorsThe network starts from the directors of STUDIO ROE. Every other company they run is a node.
Timeline
Acts, filings and financial milestones
23-01
Gazette deed
IncorporationStarting capital €5,000 · Appointments: BEMELMANS Aurélie Ingrid Michel (director) and REYNDERS Riene Isabelle Alfonsine (director) · Founder11 points ▸
- Founder, BEMELMANS Aurélie Ingrid Michel (comparant)
- Founder, REYNDERS Riene Isabelle Alfonsine (comparant)
- Incorporation, “STUDIO ROE” (deed in Dutch)
- Founding capital, €5,000
- Other provision, 19-12-2022
- Bank account, “bijzondere rekening namens vennootschap in oprichting”, 5000 (deed in Dutch)
- Registered office clause, “3500 Hasselt,Maastrichtersteenweg 182” (deed in Dutch)
- Board rule, 2, “vergadering” (deed in Dutch)
- Director appointment, BEMELMANS Aurélie Ingrid Michel (director)
- Director appointment, REYNDERS Riene Isabelle Alfonsine (director)
- Pre-incorporation commitments, “takeover, alle verbintenissen en verplichtingen en alle activiteiten in naam en voor rekening van vennootschap in oprichting” (deed in Dutch)
Sources:Publications in the Belgian Official GazetteFilings with the National Bank
History
Company details
Register details
Identity
KBO recordRegistered office and establishments
Activities
NACEBEL 2025Codes under NACEBEL 2008
15 activities
- Concipiëren van reclametechnieken die ernaar streven de individuele consument te benaderen (direct marketing) door middel van geadresseerde reclame (direct mailing),telefonische koopvoorstellen,enz..
- Consultancy in diverse zaken
- Overige activiteiten van gespecialiseerde designers
- Consulting voor branding
- Het uitbouwen van een merkenstrategie
- Het uitoefenen van advertising
- Het maken van video producties
- Het uitvoeren van fotografie
- Verkopen van digitale producten
- Het verkopen van diverse producten
- Onderneming voor het beheer van eigen beleggingen en eigen vermogens.
- Onderneming in onroerende goederen,welke onder meer omvat: de verwerving,de vervreemding,het beheer,de uitbating,de valorisatie,de verkaveling,de ordening,de huur en de verhuur,het doen bouwen en verbouwen,de procuratie,onroerende leasing en roerende leasing. De participatie,onder welke vorm het ook zij,in de oprichting,ontwikkeling,omvorming en controle van alle ondernemingen,Belgische of buitenlandse,commerciële,financiële,industriële of andere; de verwerving van eender welke titels of rechten door middel van participatie,inbreng,onderschrijving,koop,aankoopoptie,verhandeling,of op iedere andere wijze. Uitoefenen van bestuursmandaten in binnen en buitenlandse vennootschappen,al dan niet dochtervennootschappen.
- De vennootschap mag zich borgstellen en onroerende goederen in pand geven of hypothekeren voor verbintenissen door derde personen aangegaan.
- Het verlenen aan de ondernemingen waarin zij deelneemt of niet deelneemt,al dan niet bezoldigd,van alle bijstand,hetzij technisch,commercieel,administratief of op het vlak van algemeen beheer,hetzij financieel.
- De vennootschap mag alle verrichtingen stellen van commerciële,industriële,onroerende,roerende of financiële aard die rechtstreeks of onrechtstreeks met haar voorwerp verwant of verknocht zijn of de verwezenlijking ervan kunnen bevorderen.
Invoicing and payment
Financial year and general meeting
Accounts at the NBBSites & property
Buildings and parcels at the address
| Cadastral parcel | Region | Area | Buildings | Height / floors |
|---|---|---|---|---|
| 71328D0093/00G003 | Flanders | 144 m² | 1 · 78 m² | 9.3 m · 2 |