Financials
- Financial year
- 2025
- Total assets
- €1.8m
- Loss
- -€2,223
- Solvency
- 0.0%
sellUp
ActiveSummary
sellUp has been active since 2024 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €777 and a net result of -€2,223. Its solvency ranks better than 12% of 9,643 sector peers (NACE 46, financial year 2025). The computed 12-month bankruptcy probability is 0.4% (very low).
Overview
Activity
Agents in non-specialised wholesale trade
NACE 46190Advertising agencies NACE 73110
3rd largest employer in Erpe-Mere, Wholesale and retail trade sector2 sites
Size
€1.8mtotal assets 2025
- Staff
- 64.4 FTE
- Equity
- €777
- Loss
- -€2,223
Turnover not published (abbreviated format)
Structure
- Parent
- SalesUp · 100%
- The EffectDirector · permanent representative HOFMANS Wim
Accounts filed 17 days late
Why 81raises riskEquity €777 (0.0% of total assets)Loss of €2,223 (financial year 2025)lowers riskLiquidity: current ratio 0.75, cash €919,671Activity since 2005 (contributed into the company of 2024)Show the evidence
Checked score
Score 2025
81
/ 100
Excellent
Probability in this band: under 0.55%
Financially better than 36% of its sector peers (NACE 46, medium-sized)
Financial strength
Weak
Solvency
25
equity 0.0% of total assets
Liquidity
50
short-term debt 96.0% · cash 50.6%
Profitability
52
return on assets -0.1%
Bankruptcy probability, 12 months
0.4%
Very low
0%0.5%1.5%4%10%≥ 25%
About 4 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
Last 24 months
01-2026: 1.9%
02-2026: 1.9%● unchanged vs 01-2026
03-2026: 2.0%▲ +0.1 percentage points vs 02-2026
04-2026: 2.4%▲ +0.4 percentage points vs 03-2026
05-2026: 2.4%● unchanged vs 04-2026
06-2026: 2.7%▲ +0.3 percentage points vs 05-2026
07-2026: 3.0%▲ +0.3 percentage points vs 06-2026highest value
08-2026: 3.0%● unchanged vs 07-2026highest value
09-2026: 1.4%▼ -1.6 percentage points vs 08-2026
10-2026: 0.4%▼ -1.0 percentage point vs 09-2026lowest value
How it is calculated
The band follows from the bankruptcy probability, on a scale where 10 more points roughly halve it:
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 46, medium-sized): better than 5% on solvency, 71% on liquidity and 33% on profitability.
The bankruptcy probability was computed on 15-10-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
Some facts cap the score, however low the probability. Negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late hold it at Fair at most (59); two missing filings, at Weak (44). An ongoing judicial reorganisation or the company's end (bankruptcy, dissolution, liquidation) holds it at Critical at most (24).
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Signals
Six signals.
lowers riskraises riskneutral
raises risk · Weak solvency vs sector
Solvency (equity / total assets) is in the sector's weakest quartile: better than 12% of 9643 sector peers (2025).
NBB · sector comparisonPosition among 9643 sector peers
Solvency
better than 12%
← weakest
strongest →
neutral · Filed after the deadline
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 17-08-2026, 17 days later. Nearly half (47%) of Belgian companies file late; of those that file 1 to 90 days late, 2.0% are now bankrupt, dissolved or in another special legal status, against 1.66% of all filers. A delay like this does not count in the score.
NBB · 1 filingDeviation from the deadline
2025
17 days late
← before the deadline
after the deadline →
Searched, nothing found (1)
- Annual accounts filedfinancial year 2025 · abbreviated…
- Appointment: The Effect (director)Permanent representative: HOFMANS Wim ·…
- MiscellaneousTransfer of a branch of…
Key points
By topic
Board & ownership
- Board
- 1 member
- Parent
- SalesUp · 100%
- The EffectDirector
Network & group
- Connected companies
- 3
Timeline
- Events
- 4
- Since
- 2024
- 17-12-2024Incorporation
Company details
- Sites
- 2
- Legal form
- Private limited company
- Activity
- Agents in non-specialised wholesale tradeNACE 46190
- Founded
- 13-12-2024
- Year ends
- 31-12
- Peppol
- Reachable for e-invoices
Articles of association
- Provisions read
- 25
- Who signs
- Two directors jointly
- Annual meeting
- Second Friday of June at 20:00
- Purpose
- “Verkoop,distributie,marketing,promotie en ondersteuning van producten en diensten,ongeacht…” (deed in Dutch)
- Statutory auditor
- No statutory auditor
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