SEDUCTION
ActiveSummary
SEDUCTION has been active since 1991 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show negative equity (-€10,479) and a net result of -€2,705. The figures fluctuate too strongly year-on-year for a reliable trend projection. Its solvency ranks better than 16% of 4695 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 1.2% (low).
Checked score
Score 2025
Axes · tick = 2024
Profitability0=
Solvency0=
Growth22=
Track record100
Bankruptcy probability, 12 months
1.2%
Low
0%0.5%1.5%4%10%≥ 25%
No credit on open account
Liquidity short (current ratio 0.42 against 0.52 in 2024; short-term debt: 169.4% and cash: 20.1% of total assets), and equity is negative.
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Signals
Five signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
raises risk · Annual accounts: weaker financial profile
The latest annual accounts show a weaker profile in solvency, result or liquidity than companies that stay afloat.
NBB · annual accounts 2025Solvency, return and age of the figures
Solvency
-69.4%
Return on assets
-17.9%
Age of the figures
9 mo
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
raises risk · Negative equity
The 2025 annual accounts show negative equity and a net loss.
NBB · annual accounts 2025Equity per financial year
1819202122232425
2018 to 2025 · latest year -€10,479
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 31-07-2026, 0 days ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
on the day
2024
1 d late
2023
61 d late
2022
31 d late
2021
23 d late
2020
31 d late
2019
209 d late
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 7 accounts on average 51 days after the deadline; the sector median for financial year 2024 is on the deadline day, and 48% of the sector filed late.
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today.
Companies Code · seven monthsPosition in the running window
28-09-2026 today31-12-2026 close31-07-2027 deadline
History
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Financials · fiscal year 2025, micro schema
Turnover
€25,764▼ 35.3%
2019 · €39,835
EBIT margin
-29.9%▼ 34.3pp
2019 · 4.5%
Net result
-€2,705▲ 36.7%
2024 · -€4,272
Working capital
-€14,732▼ 22.5%
2024 · -€12,026
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 96, Personal service activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20212022202320242025
Turnover
Operating result-€2,299▲ 70.1%€351€3,103▲ 783%-€4,108-€2,562▲ 37.6%
Net result-€3,176within the sector's middle half▲ 60.6%€154within the sector's middle half€2,934within the sector's middle half▲ 1,810%-€4,272below the sector's middle half-€2,705within the sector's middle half▲ 36.7%
EBIT margin
Equity-€6,590below the sector's middle half▼ 93.0%-€6,436within the sector's middle half▲ 2.3%-€3,502within the sector's middle half▲ 45.6%-€7,774below the sector's middle half▼ 122%-€10,479below the sector's middle half▼ 34.8%
Total assets€12,220below the sector's middle half▼ 20.7%€12,812below the sector's middle half▲ 4.8%€16,419below the sector's middle half▲ 28.2%€17,518below the sector's middle half▲ 6.7%€15,097below the sector's middle half▼ 13.8%
Debt€18,810▼ 0.1%€19,247▲ 2.3%€19,921▲ 3.5%€25,292▲ 27.0%€25,576▲ 1.1%
Working capital-€10,842▼ 41.4%-€10,688▲ 1.4%-€7,754▲ 27.5%-€12,026▼ 55.1%-€14,732▼ 22.5%
Solvency-53.9%below the sector's middle half▼ 31.8pp-50.2%below the sector's middle half▲ 3.7pp-21.3%below the sector's middle half▲ 28.9pp-44.4%below the sector's middle half▼ 23.0pp-69.4%below the sector's middle half▼ 25.0pp
above
within
below
the middle half (P25 to P75) of NACE 96, Personal service activities, each year against the same schema; no band under 30 filings.
Result per fiscal year
Operating resultNet result
The operating result stays negative: a loss of €2,562 in 2025 against €4,108 in 2024; the loss shrinks.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €15,097
Fixed assets
€4,252 =
Current assets
€10,845 ▼ 18.3%
Key figures and ratios
Current ratio
0.42▼
2024 · 0.52
Quick ratio
0.35▼
2024 · 0.46
Debt to equity
-2.44▲
2024 · -3.25
ROA
-17.9%▲
2024 · -24.4%
Debt ≤ 1 year
€25,576▲
2024 · €25,292
Staff costs
€9,684▲
2024 · €9,656
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 6,639 companies that looked in July 2024 the way this one looks now, 4.1% went bankrupt within 24 months and 84% are still going.
- Micro
- 20 years or older
- negative equity
- a loss of 10% of the balance sheet or more
4.1%
went bankrupt
9.8%
stopped otherwise
84%
still going
A further 2.0% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 1.2% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,662 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.4% |
| 3 | 0.5% | 0.5% |
| 4 | 0.6% | 0.7% |
| 5 | 0.8% | 0.9% |
| 6 | 1.2% | 1.3% |
| 7 | 1.5% | 1.7% |
| 8 | 1.7% | 1.7% |
| 9 | 2.7% | 2.8% |
| 10 | 5.3% | 5.7% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 75% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 6,639 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Remuneration, social security and pensions62 | €2,437 | €6,705 | €491 | €9,656 | €9,684 | ▲ 0.3% |
| Other operating charges640/8 | €1,722 | €1,726 | €449 | - | €400 | - |
| Gross operating margin9900 | €1,859 | €8,782 | €4,043 | €5,548 | €7,521 | ▲ 35.6% |
| Operating profit (loss)9901 | -€2,299 | €351 | €3,103 | -€4,108 | -€2,562 | ▲ 37.6% |
| Financial income75/76B | €0 | €0 | €2 | €0 | €0 | ▼ 31.9% |
| Recurring financial income75 | €0 | €0 | €2 | €0 | €0 | ▼ 31.9% |
| Financial charges65/66B | €201 | €198 | €171 | €165 | €143 | ▼ 12.9% |
| Recurring financial charges65 | €201 | €198 | €171 | €165 | €143 | ▼ 12.9% |
| Profit (loss) for the period before taxes9903 | -€2,500 | €154 | €2,934 | -€4,272 | -€2,705 | ▲ 36.7% |
| Income taxes67/77 | €676 | - | - | - | - | - |
| Profit (loss) for the period9904 | -€3,176 | €154 | €2,934 | -€4,272 | -€2,705 | ▲ 36.7% |
| Profit (loss) for the period to be appropriated9905 | -€3,176 | €154 | €2,934 | -€4,272 | -€2,705 | ▲ 36.7% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €12,220 | €12,812 | €16,419 | €17,518 | €15,097 | ▼ 13.8% |
| Fixed assets21/28 | €4,252 | €4,252 | €4,252 | €4,252 | €4,252 | = |
| Tangible fixed assets22/27 | €3,656 | €3,656 | €3,656 | €3,656 | €3,656 | = |
| Land and buildings22 | €3,656 | €3,656 | €3,656 | €3,656 | €3,656 | = |
| Plant, machinery and equipment23 | €0 | €0 | €0 | €0 | €0 | = |
| Financial fixed assets28 | €596 | €596 | €596 | €596 | €596 | = |
| Current assets29/58 | €7,968 | €8,559 | €12,167 | €13,266 | €10,845 | ▼ 18.3% |
| Stocks and contracts in progress3 | €2,189 | €2,046 | €1,270 | €1,695 | €1,952 | ▲ 15.2% |
| Stocks30/36 | €2,189 | €2,046 | €1,270 | €1,695 | €1,952 | ▲ 15.2% |
| Amounts receivable within one year40/41 | €4,451 | €5,442 | €10,475 | €10,062 | €5,864 | ▼ 41.7% |
| Trade receivables40 | €4,451 | €5,429 | €10,475 | €10,062 | €5,864 | ▼ 41.7% |
| Other amounts receivable41 | - | €13 | - | - | - | - |
| Cash at bank and in hand54/58 | €1,328 | €1,071 | €220 | €1,509 | €3,028 | ▲ 101% |
| Deferred charges and accrued income490/1 | - | - | €202 | - | - | - |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €12,220 | €12,812 | €16,419 | €17,518 | €15,097 | ▼ 13.8% |
| Equity10/15 | -€6,590 | -€6,436 | -€3,502 | -€7,774 | -€10,479 | ▼ 34.8% |
| Contributions10/11 | €14,882 | €14,882 | €14,882 | €14,882 | €14,882 | = |
| Reserves13 | €1,859 | €1,859 | €1,859 | €1,859 | €1,859 | = |
| Non-distributable reserves130/1 | €1,859 | €1,859 | €1,859 | €1,859 | €1,859 | = |
| Reserves not available under the articles1311 | €1,859 | €1,859 | €1,859 | €1,859 | €1,859 | = |
| Profit (loss) carried forward14 | -€23,330 | -€23,177 | -€20,243 | -€24,515 | -€27,220 | ▼ 11.0% |
| Amounts payable17/49 | €18,810 | €19,247 | €19,921 | €25,292 | €25,576 | ▲ 1.1% |
| Amounts payable within one year42/48 | €18,810 | €19,247 | €19,921 | €25,292 | €25,576 | ▲ 1.1% |
| Trade debts44 | €10,607 | €3,736 | €8,580 | €5,283 | €2,621 | ▼ 50.4% |
| Suppliers440/4 | €10,607 | €3,736 | €8,580 | €5,283 | €2,621 | ▼ 50.4% |
| Taxes, remuneration and social security45 | €5,134 | €8,131 | €8,654 | €15,396 | €18,111 | ▲ 17.6% |
| Taxes450/3 | €2,148 | €1,540 | €1,306 | €838 | €1,526 | ▲ 82.2% |
| Remuneration and social security454/9 | €2,986 | €6,591 | €7,348 | €14,558 | €16,585 | ▲ 13.9% |
| Other amounts payable47/48 | €3,069 | €7,381 | €2,687 | €4,613 | €4,844 | ▲ 5.0% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | -€3,176 | €154 | €2,934 | -€4,272 | -€2,705 | ▲ 36.7% |
| Operating cash flow (approximation) | -€3,176 | €154 | €2,934 | -€4,272 | -€2,705 | ▲ 36.7% |
| Investment in fixed assets (approximation) | - | €0 | €0 | €0 | €0 | - |
| Change in cash | - | -€257 | -€851 | €1,289 | €1,519 | ▲ 17.8% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
31-07
NBB filing
Annual accounts filed
fiscal year 2025 · micro schema
2025
01-08
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema · 1 day late
2024
30-09
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema · 61 days late
2023
31-12
Financial
Highest result since 2018net €2,934 ▲1,810%
Operating result €3,103, net result €2,934, both a record.
31-08
NBB filing
Annual accounts filed
fiscal year 2022 · micro schema · 31 days late
2022
31-12
Financial
Back to profitnet €154
Net result €154 after 2 loss-making years.
23-08
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema · 23 days late
2021
31-08
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema · 31 days late
25-02
NBB filing
Annual accounts filed
fiscal year 2019 · full schema · 209 days late
2020
31-12
Financial
Weakest financial yearnet -€8,059
Net result drops to -€8,059, the lowest in the series; recovery starts the following year.
2019
30-11
NBB filing
Annual accounts filed
fiscal year 2018 · full schema · 122 days late
2018
10-08
NBB filing
Annual accounts filed
fiscal year 2017 · full schema · 10 days late
2017
11-08
NBB filing
Annual accounts filed
fiscal year 2016 · full schema · 11 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 1 act read
About the unread acts
We know of 1 Belgian State Gazette act for this company. It has not been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
1 act for this company is in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Anderlecht · 1 establishment unit since 1991
Ground area
3,687 m²
Building footprint
198 m²
Volume, LiDAR
5,087 m³
Parcel 21001A0265/00L000, Brussels · tallest building 29.5 m, ±9 floors. Linked by address, not a title deed.
6
companies at this address
See who is registered here
1 establishment unit
SEDUCTION SPRL
since 19912.053.469.907
1 parcel
Brussels
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 21001A0265/00L000 | Brussels | 3,687 m² | 1 · 198 m² | 29.5 m · 9 fl. |
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
Similar companies · same sector, comparable size
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COIFF NET
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FORUM93
BE 0723.661.768
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PRIMAVERA
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Of 21,734 companies in sector 96210 we hold annual accounts for 2,835. 1,944 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPrivate limited company
Founded25-04-1991
Fiscal year end31-12
Activities, NACEBEL 2025
96210Hairdressing and barber services
E-invoicing
Reachable via Peppol
Peppol ID
0208:0444196454
Also
9925:BE0444196454
Registered
31-12-2025
Register as of 27 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.