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Promo

Active
Public limited companyfounded 198441 yrs activeKoningin Astridlaan 79, 9820 Merelbeke-Melle, BelgiumKBO/BCE: BE 0427.438.616
Summary

Promo has been active since 1984 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €1.5m and a net result of -€67,170. Equity remains stable across the filed fiscal years (±2.3% per year). The computed 12-month bankruptcy probability is 0.5% (low).

Checked score

Score 2025
Axes · tick = 2024
Profitability30▼-45
Solvency71▲+1
Growth32▼-26
Track record100
Bankruptcy probability, 12 months
0.5% Low
0%0.5%1.5%4%10%≥ 25%
Credit up to €90,000 at 30 days acceptable
Liquidity short (current ratio 0.45 against 0.53 in 2024; short-term debt: 27% and cash: 10.6% of total assets), and 54% of the assets are financed with debt.
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Signals

Five signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
raises risk · No NACE activity registered
No NACE activity is registered in the KBO, which is more common among companies that later fail.
KBO · activities
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation date
Age against the risk zone
highest failure risk from 2 to 8 years 41 years 0 50 y
lowers risk · Lower-risk legal form
Companies with this legal form statistically fail less often than a BV.
KBO · legal form
lowers risk · Annual accounts: healthy financial profile
The latest annual accounts show a healthy profile in solvency, result and liquidity.
NBB · annual accounts 2025
Solvency, return and age of the figures
Solvency
46%
Return on assets
-2.1%
Age of the figures
9 mo
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 31-07-2026, 0 days ahead of the deadline.
NBB · 10 filings
Deviation from the deadline
2025
on the day
2024
11 d late
2023
20 d early
2022
39 d early
2021
100 d early
2020
6 d late
2019
24 d late
← before the deadline after the deadline →
tick = median of all Belgian filings

This company filed its last 7 accounts on average 17 days before the deadline; the Belgian median for financial year 2024 is 4 days before the deadline, and 38% of all filings were late.

Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. Usually files around 12 July (4 of the last 5 filed years within 30 days of that day).
Companies Code · seven months
Position in the running window
29-09-2026 today31-12-2026 close31-07-2027 deadline
neutral · No strike-offs in the KBO publications
We found no ex-officio strike-off or cessation. Our series starts in 2021 and has gaps, so this is not a confirmation that there is nothing.
KBO publications · our coverage

History

Promo was incorporated on 26 October 1984.1 Total assets went from EUR 3.2 million in 2018 to EUR 3.2 million in 2025.2

  1. 1Crossroads Bank for Enterprises
  2. 2National Bank, annual accounts 2018 and 2025

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Financials · fiscal year 2025, full schema

Turnover
Not included in this filing
EBIT margin
Not included in this filing
Net result
-€67,170
2024 · €207,807
Working capital
-€480,376▼ 14.7%
2024 · -€418,985
Trend over the years

Click a name to add, emphasise or remove a line.

Every figure with its change against the fiscal year before
favourable unfavourable
Line20212022202320242025
Operating result-€21,719▼ 380%-€27,410▼ 26.2%€436,981€333,460▼ 23.7%-€19,703
Net result-€12,003▲ 68.3%-€47,268▼ 294%€280,439€207,807▼ 25.9%-€67,170
Equity€1.5m▲ 2.8%€1.1m▼ 28.1%€1.4m▲ 26.2%€1.6m▲ 14.6%€1.5m▼ 4.3%
Total assets€3.2m▼ 3.1%€2.7m▼ 14.9%€3.4m▲ 24.4%€3.4m▲ 0.6%€3.2m▼ 6.2%
Debt€1.5m▼ 4.8%€1.4m▼ 3.0%€1.7m▲ 20.6%€1.5m▼ 13.4%€1.4m▼ 7.9%
Working capital-€593,774▲ 9.6%-€702,441▼ 18.3%-€564,874▲ 19.6%-€418,985▲ 25.8%-€480,376▼ 14.7%
Staff (FTE)000
Result per fiscal year
Operating resultNet result
-€200,000€0€200,000€400,000Operating result 2021: -€21,719-€21,719Net result 2021: -€12,003-€12,003Operating result 2022: -€27,410-€27,410Net result 2022: -€47,268-€47,268Operating result 2023: €436,981€436,981Net result 2023: €280,439€280,439Operating result 2024: €333,460€333,460Net result 2024: €207,807€207,807Operating result 2025: -€19,703-€19,703Net result 2025: -€67,170-€67,17020212022202320242025-€200,000€0€200,000€400,000Operating result 2023: €436,981€437,000Net result 2023: €280,439€280,000Operating result 2024: €333,460€333,000Net result 2024: €207,807€208,000Operating result 2025: -€19,703-€19,700Net result 2025: -€67,170-€67,200202320242025
The operating result turns negative in 2025: a loss of €19,703 after €333,460 in 2024.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €3.2m
Fixed assets €2.8m ▼ 4.3%
Current assets €390,002 ▼ 18.2%
Equity and liabilities €3.2m
Equity €1.5m ▼ 4.3%
Provisions €353,079 ▼ 7.2%
Debt €1.4m ▼ 7.9%
Debt's share of the balance-sheet total falls from 43.8% to 43.0%. Equity and debt are lower.
Key figures and ratios
2025 value · change against 2024
EBITDA
€120,374▼
2024 · €472,157
Cash flow
€72,907▼
2024 · €346,503
Current ratio
0.45▼
2024 · 0.53
Debt to equity
0.93▼
2024 · 0.97
ROE
-4.5%▼
2024 · 13.4%
ROA
-2.1%▼
2024 · 6.0%
Interest coverage
1.63▼
2024 · 5.85
Debt ≤ 1 year
€870,379▼
2024 · €895,754
Debt > 1 year
€457,564▼
2024 · €545,316
Income taxes
€2,367▼
2024 · €4,955
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.

Peer companies

Historical observation

Of the 8,611 companies that looked in July 2024 the way this one looks now, 0.4% went bankrupt within 24 months and 94% are still going.

  • Small
  • 20 years or older
  • solvency 30% or more
  • a small loss
0.4% went bankrupt
5.1% stopped otherwise
94% still going

A further 0.2% stopped, but we cannot tell whether within those 24 months.

For this company itself Checked computes a bankruptcy probability of 0.5% over twelve months; the group does not contradict it.

How reliable is this rule?

Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,338 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.

The companies in ten equal groups, from lowest to highest expected share.
Group Expected Actual
1 0.2% 0.2%
2 0.3% 0.5%
3 0.5% 0.6%
4 0.7% 0.8%
5 0.9% 1.0%
6 1.3% 1.5%
7 1.6% 1.8%
8 1.8% 1.9%
9 3.0% 3.1%
10 5.6% 6.2%

The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.

An observation about 8,611 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.

Annual accounts
Filed annual accounts As filed with the NBB · 2025 against 2024 · 58 lines
Balance sheet Code20242025
Assets
Total assets20/58€3.4m€3.2m▼
Fixed assets21/28€3.0m€2.8m▼
Tangible fixed assets22/27€3.0m€2.8m▼
Land and buildings22€3.0m€2.8m▼
Furniture and vehicles24€0€8,833▲
Current assets29/58€476,768€390,002▼
Amounts receivable within one year40/41-€532
Other amounts receivable41-€532
Current investments50/53€44,111€44,111=
Cash at bank and in hand54/58€428,755€341,294▼
Deferred charges and accrued income490/1€3,903€4,066▲
Equity and liabilities
Total equity and liabilities10/49€3.4m€3.2m▼
Equity10/15€1.6m€1.5m▼
Contributions10/11€490,000€490,000=
Capital10€490,000€490,000=
Issued capital100€490,000€490,000=
Reserves13€1.1m€992,941▼
Non-distributable reserves130/1€49,000€49,000=
Legal reserve130€49,000€49,000=
Tax-exempt reserves132€945,491€877,245▼
Distributable reserves133€65,620€66,696▲
Profit (loss) carried forward14€0€0=
Provisions and deferred taxes16€380,473€353,079▼
Deferred taxes168€380,473€353,079▼
Amounts payable17/49€1.5m€1.4m▼
Amounts payable after more than one year17€545,316€457,564▼
Financial debts170/4€545,316€457,564▼
Amounts payable within one year42/48€895,754€870,379▼
Current portion of amounts payable after more than one year42€96,579€87,753▼
Trade debts44€21,253€34,762▲
Suppliers440/4€21,253€34,762▲
Taxes, remuneration and social security45€3,779€1,780▼
Taxes450/3€3,779€1,780▼
Other amounts payable47/48€774,142€746,085▼
Accrued charges and deferred income492/3€64,193€58,464▼
Income statement Code20242025
Non-recurring operating income76A€374,467€0▼
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€138,697€140,077▲
Other operating charges640/8€25,204€21,767▼
Gross operating margin9900€497,361€142,141▼
Operating profit (loss)9901€333,460-€19,703▼
Financial income75/76B€16,951€1,331▼
Recurring financial income75€16,951€1,331▼
Financial charges65/66B€80,735€73,824▼
Recurring financial charges65€80,735€73,824▼
Profit (loss) for the period before taxes9903€269,676-€92,196▼
Transfer from deferred taxes780€26,702€27,394▲
Transfer to deferred taxes680€83,617€0▼
Income taxes67/77€4,955€2,367▼
Profit (loss) for the period9904€207,807-€67,170▼
Transfer from tax-exempt reserves789€66,179€68,246▲
Transfer to tax-exempt reserves689€250,850€0▼
Profit (loss) for the period to be appropriated9905€23,135€1,076▼
Appropriation of the result
Profit (loss) to be appropriated9906€23,135€1,076▼
Transfer to equity691/2€13,135€1,076▼
To other reserves6921€13,135€1,076▼
Profit to be distributed694/7€10,000€0▼
Return on contributions (dividend)694€10,000€0▼
Social balance
Average headcount (FTE)90870.00.0=

The notes to these accounts (18 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.

Line20212022202320242025Change
Non-recurring operating income76A€37,192-€448,893€374,467€0▼ 100%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€118,940€105,722€123,324€138,697€140,077▲ 1.0%
Other operating charges640/8€23,447€20,315€23,110€25,204€21,767▼ 13.6%
Non-recurring operating charges66A-€497€0---
Gross operating margin9900€120,668€99,123€583,415€497,361€142,141▼ 71.4%
Operating profit (loss)9901-€21,719-€27,410€436,981€333,460-€19,703▼ 106%
Financial income75/76B€1,410€2,470€3,119€16,951€1,331▼ 92.1%
Recurring financial income75€1,410€2,470€3,119€16,951€1,331▼ 92.1%
Financial charges65/66B€4,107€38,298€63,382€80,735€73,824▼ 8.6%
Recurring financial charges65€4,107€38,298€63,382€80,735€73,824▼ 8.6%
Profit (loss) for the period before taxes9903-€24,416-€63,237€376,717€269,676-€92,196▼ 134%
Transfer from deferred taxes780€23,812€17,116€18,879€26,702€27,394▲ 2.6%
Transfer to deferred taxes680€9,298-€112,223€83,617€0▼ 100%
Income taxes67/77€2,101€1,147€2,935€4,955€2,367▼ 52.2%
Profit (loss) for the period9904-€12,003-€47,268€280,439€207,807-€67,170▼ 132%
Transfer from tax-exempt reserves789€46,702€51,349€56,638€66,179€68,246▲ 3.1%
Transfer to tax-exempt reserves689€27,894-€336,670€250,850€0▼ 100%
Profit (loss) for the period to be appropriated9905€6,805€4,081€407€23,135€1,076▼ 95.3%
Line20212022202320242025Change
Assets
Total assets20/58€3.2m€2.7m€3.4m€3.4m€3.2m▼ 6.2%
Fixed assets21/28€2.6m€2.4m€2.9m€3.0m€2.8m▼ 4.3%
Tangible fixed assets22/27€2.6m€2.4m€2.9m€3.0m€2.8m▼ 4.3%
Land and buildings22€2.6m€2.1m€2.9m€3.0m€2.8m▼ 4.6%
Furniture and vehicles24€759€393€26€0€8,833-
Assets under construction and advance payments27-€307,455€0---
Current assets29/58€607,797€297,831€485,914€476,768€390,002▼ 18.2%
Amounts receivable within one year40/41----€532-
Other amounts receivable41----€532-
Current investments50/53€92,442€88,152€88,152€44,111€44,111=
Cash at bank and in hand54/58€508,725€208,075€397,748€428,755€341,294▼ 20.4%
Deferred charges and accrued income490/1€6,630€1,604€15€3,903€4,066▲ 4.2%
Equity and liabilities
Total equity and liabilities10/49€3.2m€2.7m€3.4m€3.4m€3.2m▼ 6.2%
Equity10/15€1.5m€1.1m€1.4m€1.6m€1.5m▼ 4.3%
Contributions10/11€620,000€490,000€490,000€490,000€490,000=
Capital10€620,000€490,000€490,000€490,000€490,000=
Issued capital100€620,000€490,000€490,000€490,000€490,000=
Reserves13€871,221€581,866€862,304€1.1m€992,941▼ 6.3%
Non-distributable reserves130/1€62,000€49,000€49,000€49,000€49,000=
Legal reserve130€62,000€49,000€49,000€49,000€49,000=
Tax-exempt reserves132€741,992€480,788€760,819€945,491€877,245▼ 7.2%
Distributable reserves133€67,228€52,078€52,485€65,620€66,696▲ 1.6%
Profit (loss) carried forward14---€0€0-
Provisions and deferred taxes16€247,331€230,215€323,558€380,473€353,079▼ 7.2%
Deferred taxes168€247,331€230,215€323,558€380,473€353,079▼ 7.2%
Amounts payable17/49€1.5m€1.4m€1.7m€1.5m€1.4m▼ 7.9%
Amounts payable after more than one year17€207,227€412,242€641,896€545,316€457,564▼ 16.1%
Financial debts170/4€207,227€412,242€641,896€545,316€457,564▼ 16.1%
Amounts payable within one year42/48€1.2m€1.0m€1.1m€895,754€870,379▼ 2.8%
Current portion of amounts payable after more than one year42€59,813€94,130€95,346€96,579€87,753▼ 9.1%
Trade debts44€64,196€115,858€34,487€21,253€34,762▲ 63.6%
Suppliers440/4€64,196€115,858€34,487€21,253€34,762▲ 63.6%
Taxes, remuneration and social security45€1,678€2,084€2,405€3,779€1,780▼ 52.9%
Taxes450/3€1,678€2,084€2,405€3,779€1,780▼ 52.9%
Other amounts payable47/48€1.1m€788,199€918,550€774,142€746,085▼ 3.6%
Accrued charges and deferred income492/3€77,338€29,278€46,092€64,193€58,464▼ 8.9%
Line20212022202320242025Change
Profit (loss) for the period9904-€12,003-€47,268€280,439€207,807-€67,170▼ 132%
+ Depreciation and write-downs630€118,940€105,722€123,324€138,697€140,077▲ 1.0%
Operating cash flow (approximation)€106,936€58,454€403,763€346,503€72,907▼ 79.0%
Investment in fixed assets (approximation)-€65,129-€606,008-€169,050-€13,424▲ 92.1%
Change in cash--€300,650€189,673€31,007-€87,461▼ 382%

Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.

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Timeline · acts, filings and financial milestones

Next filing, fiscal year 2026, expected by 31-07-2027
2026
31-07
NBB filing Annual accounts filed
fiscal year 2025 · full schema
2025
31-12
Financial Weakest financial yearnet -€67,170
Net result drops to -€67,170, the lowest in the series.
11-08
NBB filing Annual accounts filed
fiscal year 2024 · abbreviated schema · 11 days late
2024
11-07
NBB filing Annual accounts filed
fiscal year 2023 · abbreviated schema
2023
31-12
Financial Back to profitnet €280,439
Net result €280,439 after 3 loss-making years.
22-06
NBB filing Annual accounts filed
fiscal year 2022 · abbreviated schema
2022
22-04
NBB filing Annual accounts filed
fiscal year 2021 · abbreviated schema
2021
06-08
NBB filing Annual accounts filed
fiscal year 2020 · abbreviated schema · 6 days late
2020
24-08
NBB filing Annual accounts filed
fiscal year 2019 · abbreviated schema · 24 days late
2019
31-12
Financial Back to profitnet €257,445
Net result €257,445 after one loss-making year.
03-07
NBB filing Annual accounts filed
fiscal year 2018 · micro schema
2018
31-08
NBB filing Annual accounts filed
fiscal year 2017 · micro schema · 31 days late
2017
18-07
NBB filing Annual accounts filed
fiscal year 2016 · micro schema
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 7 acts read
About the unread acts

We know of 7 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.

Have them read with priority Sign in to place this company at the front of the reading queue.

Directors · office · real estate

Directors
7 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Merelbeke-Melle · 1 establishment unit since 2002
seat establishment The establishment unit on the map
Ground area
2,476 m²
Building footprint
180 m²
Volume, LiDAR
1,214 m³
Parcel 44010A0627/00C000, Flanders · tallest building 12.1 m, ±2 floors. Linked by address, not a title deed.
4 companies at this address See who is registered here
1 establishment unit
Koningin Astridlaan 79, 9820 Merelbeke-Melle
Activities of head offices; management consultancy activities
since 20022.025.717.217
1 parcel
Flanders 1 (100%)
Parcel (capakey) Region Area Buildings Height / fl.
44010A0627/00C000 Flanders 2,476 m² 1 · 180 m² 12.1 m · 2 fl.
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.

Identification & contact

Identification
Legal formPublic limited company
Founded26-10-1984
Fiscal year end31-12
E-invoicing
Not found in the Peppol register

No Peppol card under this enterprise or VAT number. That proves nothing: publishing a card is voluntary.

What can you do?

Try sending from your invoicing software; if that fails, ask the customer whether they already receive via Peppol.

If the customer is not ready yet, you may send the invoice another way, for example as a PDF; if electronically, with their agreement on a secure alternative. That invoice is valid; the customer risks a penalty. FPS Finance

If you follow this company, Checked tells you the day it appears in the Peppol register.

Register as of 29 September 2026 · Peppol Directory

Scores and ratios are computed by Checked and are not a credit decision.