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Pro - duo

Active Public limited companyfounded 1999active for 27 yearsTraktaatweg 1, 9000 GhentKBO/BCE: BE 0465.784.102 subsidiary of Sally Beauty Holdings, Inc.#3 employer in Ghent, Wholesale and retail trade sector

Board

2 directors, 1 auditor, last change in March 2026
Director
since 16-10-2022 6-year term from 2022
listed in the 2025 annual accounts, filed on 15-04-2026
Director
in office according to the deed of 17-06-2026
Statutory auditor, permanent representative Joachim Hoebeeck
appointed by deed of 17-02-2020

Office holders in the KBO →

Mandates through the years

3 names, the dashed line is today
BoardEarlierRest of the termmandate already running before its first mention
Mandates as a list
  • Olivier Badezet
    • Director, from before 31-01-2020 to 17-02-2020
    • Director, since before 31-03-2026
  • Heidi Van Ocken
    • Director, since before 30-09-2021
  • KPMG Réviseurs d'Entreprises
    • Statutory auditor, appointed by deed of 17-02-2020, still in office

Control

Consolidating parent
Sally Beauty Holdings, Inc. US
consolidates
This company
Pro - duo
Equity €37.9m
Loss €1.1m in 2025

Capital

Capital
€46,723,320.34
Shares
49,151
Contribution per share
€951
Equity per share
€771 in 2025
Source
deed of 26-08-2026

Owners through the years

as the annual accounts name them
Sally Beauty Holdings, Inc. US
consolidates
36.24% until 2007
25.03% until 2007
Owners as a list

Source: parent in its own accounts, lists of holdings in the owners' accounts

Articles of association

deed of 14-04-2021 (in Dutch)
DurationMost companies exist for an unlimited period, until they are dissolved.
Unlimited
Board ruleThese rules set how the board is made up, meets and takes decisions.
At least 3 directors
At most 5 directors
“Hoogstens zes jaar”
“Algemene vergadering kan zitpenningen toekennen, niet bezoldigd behoudens andersluidende beslissing algemene vergadering”
Annual meetingThe shareholders approve the annual accounts, among other things, at the annual meeting.
31 March at 14:00

Capital transactions

Capital over time
  1. 26-08-2026 Capital increase of €9,000,000 · to €46,723,320.34 · 9,467 new shares, 19.3% of the 49,151 shares after the increase · in cash
  2. 04-09-2024 Capital increase of €3,212,416 · to €37,723,320.34 · in cash
  3. 14-04-2021 Capital reduction of €747,534.74 · to €53,518,412.78 · “gehele vrijstelling storting saldo inbreng in geld”
  4. 14-04-2021 Capital reduction of €26,707,508.44 · to €26,810,904.34
  5. 14-04-2021 Capital increase of €7,700,000 · to €34,510,904.34 · 8,100 new shares, 22.3% of the 36,305 shares after the increase · in cash

Next steps