Pépite Communication
ActiveFinancials · financial year 2025, micro format
Annual accounts 2025 filed on 28-07-2026 at the NBB all 6 filings
Turnover
≈ €130,000
Estimated: probably between €120,000 and €170,000
Total assets
€177,971▲ 45.0%
2024 · €122,714
Net result
€45,702▲ 151%
2024 · €18,232
Working capital
€66,972▼ 14.4%
2024 · €78,227
Multi-year overview
2020 to 2025, 6 financial yearsOperating result
€58,413
▲ 147%
2025
20202025
Net result
€45,702
▲ 151%
2025
middle half of the sector
20202025
Equity
€87,431
▼ 13.0%
2025
middle half of the sector
20202025
Total assets
€177,971
▲ 45.0%
2025
middle half of the sector
20202025
Debt
€90,540
▲ 309%
2025
20202025
Working capital
€66,972
▼ 14.4%
2025
middle half of the sector
20202025
Solvency
49.1%
▼ 32.8pp
2025
middle half of the sector
20202025
Current ratio
1.74
▼ 2.79
2025
middle half of the sector
20202025
Return on assets (ROA)
25.7%
▲ 10.8pp
2025
middle half of the sector
20202025
Every figure per financial year
Every figure with its change against the financial year before
favourable
unfavourable
Line202020212022202320242025
Operating result€44,470-€20,253▼ 54.5%€33,707▲ 66.4%€3,745▼ 88.9%€23,654▲ 532%€58,413▲ 147%
Net result€35,783above the sector's middle half-€16,714within the sector's middle half▼ 53.3%€25,510within the sector's middle half▲ 52.6%€1,617within the sector's middle half▼ 93.7%€18,232within the sector's middle half▲ 11×€45,702within the sector's middle half▲ 151%
Equity€37,783within the sector's middle half-€54,497within the sector's middle half▲ 44.2%€80,704within the sector's middle half▲ 48.1%€82,321within the sector's middle half▲ 2.0%€100,553within the sector's middle half▲ 22.1%€87,431within the sector's middle half▼ 13.0%
Total assets€48,613below the sector's middle half-€137,715within the sector's middle half▲ 183%€119,321within the sector's middle half▼ 13.4%€105,564within the sector's middle half▼ 11.5%€122,714within the sector's middle half▲ 16.2%€177,971within the sector's middle half▲ 45.0%
Debt€10,830-€83,218▲ 668%€38,617▼ 53.6%€23,243▼ 39.8%€22,161▼ 4.7%€90,540▲ 309%
Working capital€30,955within the sector's middle half-€48,080within the sector's middle half▲ 55.3%€56,876within the sector's middle half▲ 18.3%€57,405within the sector's middle half▲ 0.9%€78,227within the sector's middle half▲ 36.3%€66,972within the sector's middle half▼ 14.4%
Solvency77.7%above the sector's middle half-39.6%within the sector's middle half▼ 38.1pp67.6%within the sector's middle half▲ 28.1pp78.0%above the sector's middle half▲ 10.3pp81.9%above the sector's middle half▲ 4.0pp49.1%within the sector's middle half▼ 32.8pp
Current ratio3.86within the sector's middle half-1.58within the sector's middle half▼ 2.282.47within the sector's middle half▲ 0.903.47within the sector's middle half▲ 1.004.53above the sector's middle half▲ 1.061.74within the sector's middle half▼ 2.79
Return on assets (ROA)73.6%above the sector's middle half-12.1%within the sector's middle half▼ 61.5pp21.4%within the sector's middle half▲ 9.2pp1.5%within the sector's middle half▼ 19.8pp14.9%within the sector's middle half▲ 13.3pp25.7%within the sector's middle half▲ 10.8pp
above
within
below
The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30.
The operating result for 2025 is 147% higher than in 2024 and the highest since 2020. It is the second rise in a row, after the fall in 2023.
Turnover and EBIT margin are not published. The micro format does not require them. The turnover shown is an estimate from the gross margin.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €177,971
Fixed assets
€20,459 ▼ 8.4%
Current assets
€157,512 ▲ 56.9%
Equity and liabilities €177,971
Equity
€87,431 ▼ 13.0%
Debt
€90,540 ▲ 309%
Debt's share of the balance-sheet total rises from 18.1% to 50.9%. Equity is lower and debt is higher.
Key figures and ratios
EBITDA
€60,280▲
2024 · €25,984
Cash flow
€47,569▲
2024 · €20,562
Debt to equity
1.04▲
2024 · 0.22
ROE
52.3%▲
2024 · 18.1%
Interest coverage
over 100▲
2024 · 48.84
Debt ≤ 1 year
€90,540▲
2024 · €22,161
Income taxes
€12,653▲
2024 · €5,006
Green means a favourable move, even when the figure itself falls, as with debt or debt to equity.
Investments
| Item | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Tangible fixed assets | €2,255 | €20,851 | €4,871 | - | - |
| Financial fixed assets | €260 | €50 | - | - | - |
| Depreciation and write-downs of the year | €2,926 | €3,490 | €3,783 | €2,330 | €1,867 |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
Annual accounts
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|
| Non-recurring operating income76A | - | - | - | - | - | €58 | - |
| Remuneration, social security and pensions62 | - | €1,971 | €1,971 | €1,971 | €1,971 | - | - |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €920 | €2,926 | €3,490 | €3,783 | €2,330 | €1,867 | ▼ 19.9% |
| Other operating charges640/8 | - | €462 | €414 | €571 | €634 | €625 | ▼ 1.4% |
| Gross operating margin9900 | €48,285 | €25,612 | €39,582 | €10,070 | €28,589 | €60,905 | ▲ 113% |
| Operating profit (loss)9901 | €44,470 | €20,253 | €33,707 | €3,745 | €23,654 | €58,413 | ▲ 147% |
| Financial income75/76B | - | - | - | - | €116 | - | - |
| Recurring financial income75 | - | - | - | - | €116 | - | - |
| Financial charges65/66B | - | €116 | €99 | €171 | €532 | €58 | ▼ 89.1% |
| Recurring financial charges65 | €142 | €116 | €99 | €171 | €532 | €58 | ▼ 89.1% |
| Profit (loss) for the period before taxes9903 | €44,328 | €20,137 | €33,608 | €3,574 | €23,238 | €58,355 | ▲ 151% |
| Income taxes67/77 | €8,545 | €3,423 | €8,098 | €1,957 | €5,006 | €12,653 | ▲ 153% |
| Profit (loss) for the period9904 | €35,783 | €16,714 | €25,510 | €1,617 | €18,232 | €45,702 | ▲ 151% |
| Profit (loss) for the period to be appropriated9905 | €35,783 | €16,714 | €25,510 | €1,617 | €18,232 | €45,702 | ▲ 151% |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|
| Assets | |||||||
| Total assets20/58 | €48,613 | €137,715 | €119,321 | €105,564 | €122,714 | €177,971 | ▲ 45.0% |
| Fixed assets21/28 | €6,828 | €6,417 | €23,828 | €24,916 | €22,326 | €20,459 | ▼ 8.4% |
| Intangible fixed assets21 | €4,506 | €2,816 | €1,126 | €0 | - | - | - |
| Tangible fixed assets22/27 | €2,282 | €3,301 | €22,352 | €24,566 | €22,236 | €20,369 | ▼ 8.4% |
| Land and buildings22 | - | - | €3,000 | €3,000 | €3,000 | €3,000 | = |
| Furniture and vehicles24 | - | €3,301 | €19,352 | €21,566 | €19,236 | €17,369 | ▼ 9.7% |
| Financial fixed assets28 | €40 | €300 | €350 | €350 | €90 | €90 | = |
| Current assets29/58 | €41,785 | €131,298 | €95,493 | €80,648 | €100,388 | €157,512 | ▲ 56.9% |
| Amounts receivable within one year40/41 | €26,361 | €99,920 | €55,481 | €49,426 | €34,840 | €28,838 | ▼ 17.2% |
| Trade receivables40 | - | €96,196 | €53,051 | €45,383 | €27,803 | €26,230 | ▼ 5.7% |
| Other amounts receivable41 | - | €3,724 | €2,430 | €4,043 | €7,037 | €2,608 | ▼ 62.9% |
| Current investments50/53 | - | - | - | - | - | €50,000 | - |
| Cash at bank and in hand54/58 | €15,424 | €31,378 | €40,012 | €31,222 | €65,548 | €78,674 | ▲ 20.0% |
| Equity and liabilities | |||||||
| Total equity and liabilities10/49 | €48,613 | €137,715 | €119,321 | €105,564 | €122,714 | €177,971 | ▲ 45.0% |
| Equity10/15 | €37,783 | €54,497 | €80,704 | €82,321 | €100,553 | €87,431 | ▼ 13.0% |
| Contributions10/11 | - | €2,000 | €2,000 | €2,000 | €2,000 | €2,000 | = |
| Profit (loss) carried forward14 | €35,783 | €52,497 | €78,704 | €80,321 | €98,553 | €85,431 | ▼ 13.3% |
| Amounts payable17/49 | €10,830 | €83,218 | €38,617 | €23,243 | €22,161 | €90,540 | ▲ 309% |
| Amounts payable within one year42/48 | €10,830 | €83,218 | €38,617 | €23,243 | €22,161 | €90,540 | ▲ 309% |
| Trade debts44 | €2,308 | €7,707 | €6,792 | €2,411 | €2,722 | €1,020 | ▼ 62.5% |
| Suppliers440/4 | - | €7,707 | €6,792 | €2,411 | €2,722 | €1,020 | ▼ 62.5% |
| Advances received on contracts in progress46 | - | €43,750 | €9,900 | €9,900 | - | - | - |
| Taxes, remuneration and social security45 | - | €20,191 | €9,217 | €4,466 | €3,951 | €15,566 | ▲ 294% |
| Taxes450/3 | - | €20,191 | €9,217 | €4,466 | €3,951 | €15,566 | ▲ 294% |
| Other amounts payable47/48 | - | €11,570 | €12,708 | €6,466 | €15,488 | €73,954 | ▲ 377% |
| Line | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €35,783 | €16,714 | €25,510 | €1,617 | €18,232 | €45,702 | ▲ 151% |
| + Depreciation and write-downs630 | €920 | €2,926 | €3,490 | €3,783 | €2,330 | €1,867 | ▼ 19.9% |
| Operating cash flow (approximation) | €36,703 | €19,640 | €29,000 | €5,400 | €20,562 | €47,569 | ▲ 131% |
| Investment in fixed assets (approximation) | - | -€2,515 | -€20,901 | -€4,871 | €260 | €0 | ▼ 100% |
| Change in cash | - | €15,954 | €8,634 | -€8,790 | €34,326 | €13,126 | ▼ 61.8% |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Historical observation
In July 2024, 26,972 companies had the same profile as Pépite Communication has now. Two years later, 94.9% were still going and 1.6% had gone bankrupt.
- Micro
- 5 to 10 years old
- solvency 30% or more
- a profit of 5% of the balance sheet or more
94.9%
was still going
3.4%
stopped otherwise
1.6%
went bankrupt
Another 0.1% stopped without a precise date, possibly only after those two years.
The bankruptcy probability of Pépite Communication itself is lower: 0.1% within 12 months. It rests on far more data about Pépite Communication than the profile alone.
Test of the method
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 26,972 companies, not a prediction for Pépite Communication. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Filings with the National Bank (6)
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | micro format | 28-07-2026 | 2026-00341180 | |
| 31-12-2024 | micro format | 28-07-2025 | 2025-00315050 | |
| 31-12-2023 | micro format | 29-07-2024 | 2024-00296694 | |
| 31-12-2022 | micro format | 29-08-2023 | 2023-00373255 | |
| 31-12-2021 | micro format | 24-08-2022 | 2022-20328618 | |
| 31-12-2020 | micro format | 23-08-2021 | 2021-53400043 |