OBJECTIFIED
ActiveSummary
OBJECTIFIED has been active since 2017 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €18,612 and a net result of €107,255. Equity has been shrinking by about 2.7% per year since 2019. Its solvency ranks better than 16% of 8,586 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is 0.2% (very low).
Overview
Overview
Official details
Source: KBO- Status
- Active since 26-09-2017 Normal situation
- Activity
- Market research and public opinion polling NACE 73200and 2 others
- Establishment unit
- 2.269.320.641 1030 Schaarbeek, since 26-09-2017
- Financial year end
- 30 September
- Peppol
- Reachable since 21-01-2026
Financial position
- Bankruptcy probabilitywithin 12 months
- 0.2%
Annual accounts to 30-09-2025
- Gross margin
- €152,687
- ▲ 4.1%
- Turnover
- ≈ €280,000
- estimated
- Profit
- €107,255
- ▼ 2.6%
- Equity
- €18,612
- =
- Total assets
- €315,161
- ▲ 42.3%
Score breakdownraises riskEquity €18,612 (5.9% of total assets)lowers riskLiquidity: current ratio 0.96, cash €186,285Size: total assets €315,161Sector: Advertising, market research and public relations activities (NACE 73)Show the evidence
Checked score
Score 2025
89
/ 100
Excellent
Probability in this band: under 0.55%
Financially stronger than 46% of micro companies in advertising and market research (NACE 73)
Financial strength · tick: 2024
Strong
Solvency
31-2
equity 5.9% of total assets
Liquidity
50=
short-term debt 94.1% · cash 59.1%
Profitability
100=
return on assets 34.0%
Bankruptcy probability within 12 months
0.2%
Very low
0%0.5%1.5%4%10%≥ 25%
About 2 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
Last 24 months
12-2024: 0.3%highest value
01-2025: 0.3%● unchanged vs 12-2024
02-2025: 0.3%● unchanged vs 01-2025
03-2025: 0.3%● unchanged vs 02-2025
04-2025: 0.3%● unchanged vs 03-2025
05-2025: 0.2%▼ -0.1 percentage points vs 04-2025
06-2025: 0.2%● unchanged vs 05-2025
07-2025: 0.2%● unchanged vs 06-2025
08-2025: 0.2%● unchanged vs 07-2025
09-2025: 0.2%● unchanged vs 08-2025
10-2025: 0.1%▼ -0.1 percentage points vs 09-2025
11-2025: 0.1%● unchanged vs 10-2025
12-2025: 0.1%● unchanged vs 11-2025
01-2026: 0.1%● unchanged vs 12-2025
02-2026: 0.1%● unchanged vs 01-2026
03-2026: 0.1%● unchanged vs 02-2026lowest value
04-2026: 0.2%▲ +0.1 percentage points vs 03-2026
05-2026: 0.2%● unchanged vs 04-2026
06-2026: 0.2%● unchanged vs 05-2026
07-2026: 0.2%● unchanged vs 06-2026
08-2026: 0.2%● unchanged vs 07-2026
09-2026: 0.2%● unchanged vs 08-2026
10-2026: 0.2%● unchanged vs 09-2026
11-2026: 0.2%● unchanged vs 10-2026
Credit of up to €1,500 on 30-day terms is acceptable
Liquidity is insufficient, with a current ratio of 0.96 (0.91 in 2024), below 1. Short-term debt is 94.1% and cash 59.1% of total assets. 94.1% of the assets are financed with debt and provisions.
Calculation
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 17% of them on solvency, 36% on liquidity, 88% on profitability and 43% on growth.
The bankruptcy probability was computed on 03-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
Credit check for an amount and term of your choice
Show the recommended maximum and see how the verdict changes with amount, term and advance.
The scores and ratios are Checked's own calculations, not a credit decision.
Signals
Six signals.
lowers riskraises riskneutral
raises risk · Weak solvency compared with the sector
Solvency (equity / total assets) is in the sector's weakest quartile: better than 16% of 8586 sector peers (2025).
NBB · sector comparisonPosition among 8586 sector peers
Solvency
better than 16%
← weakest
strongest →
neutral · Latest accounts filed on time
The financial year that closed on 30-09-2025 was due by 30-04-2026 and was filed on 08-04-2026, 22 days ahead of the deadline.
NBB · 8 filingsDeviation from the deadline
2025
22 days early
2024
on the day
2023
13 days late
2022
30 days late
2021
30 days late
2020
31 days late
2019
25 days late
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
The company filed its last 7 accounts on average 15 days after the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (2)
neutral · Next filing not due yet
The financial year that closed on 30-09-2026 is due by 30-04-2027. Nothing is late today. The company usually files around 14 May (4 of the last 5 accounts filed within 30 days either side of that date).
Companies Code · seven monthsWhere today falls in the filing period
30-09-2026 year end04-11-2026 today30-04-2027 deadline
Financials
Financials · financial year 2025, micro format
Annual accounts 2025 filed on 08-04-2026 PDF all 8 filings
Turnover
€480,458
EBIT margin
24.7%
Net result
€107,255▼ 2.6%
2024 · €110,139
Working capital
-€12,214▲ 34.9%
2024 · -€18,760
Multi-year overview
2019 to 2025, 7 financial yearsTurnover
no figure
2025
20192025
Operating result
€144,937
▲ 7.6%
2025
20192025
Net result
€107,255
▼ 2.6%
2025
highest quarter of the sector
20192025
EBIT margin
no figure
2025
20192025
Equity
€18,612
=
2025
middle half of the sector
20192025
Total assets
€315,161
▲ 42.3%
2025
middle half of the sector
20192025
Debt
€296,549
▲ 46.2%
2025
20192025
Working capital
-€12,214
▲ 34.9%
2025
lowest quarter of the sector
20192025
Solvency
5.9%
▼ 2.5pp
2025
lowest quarter of the sector
20192025
Current ratio
0.96
▲ 0.05
2025
lowest quarter of the sector
20192025
Return on assets (ROA)
34.0%
▼ 15.7pp
2025
highest quarter of the sector
20192025
Every figure per financial year
Every figure with its change against the financial year before
favourable
unfavourable
Line2019202020212022202320242025
Turnover€480,458
Operating result€20,221-€84,985▲ 320%-€35,184€17,335€118,653▲ 584%€134,641▲ 13.5%€144,937▲ 7.6%
Net result€15,304-€67,266above the sector's middle half▲ 340%-€35,283below the sector's middle half€16,906within the sector's middle half€90,709above the sector's middle half▲ 437%€110,139above the sector's middle half▲ 21.4%€107,255above the sector's middle half▼ 2.6%
EBIT margin24.7%
Equity€20,593-€86,699within the sector's middle half▲ 321%€50,273within the sector's middle half▼ 42.0%€18,612within the sector's middle half▼ 63.0%€18,612within the sector's middle half=€18,612within the sector's middle half=€18,612within the sector's middle half=
Total assets€168,488-€165,864within the sector's middle half▼ 1.6%€118,312within the sector's middle half▼ 28.7%€215,827within the sector's middle half▲ 82.4%€249,667within the sector's middle half▲ 15.7%€221,461within the sector's middle half▼ 11.3%€315,161within the sector's middle half▲ 42.3%
Debt€147,895-€79,165▼ 46.5%€68,039▼ 14.1%€197,215▲ 190%€231,055▲ 17.2%€202,849▼ 12.2%€296,549▲ 46.2%
Working capital€15,873-€72,360within the sector's middle half▲ 356%€11,531within the sector's middle half▼ 84.1%-€16,175below the sector's middle half-€10,165below the sector's middle half▲ 37.2%-€18,760below the sector's middle half▼ 84.6%-€12,214below the sector's middle half▲ 34.9%
Solvency12.2%-52.3%within the sector's middle half▲ 40.0pp42.5%within the sector's middle half▼ 9.8pp8.6%below the sector's middle half▼ 33.9pp7.5%below the sector's middle half▼ 1.2pp8.4%below the sector's middle half▲ 0.9pp5.9%below the sector's middle half▼ 2.5pp
Current ratio1.11-1.91within the sector's middle half▲ 0.811.17within the sector's middle half▼ 0.740.92below the sector's middle half▼ 0.250.96below the sector's middle half▲ 0.040.91below the sector's middle half▼ 0.050.96below the sector's middle half▲ 0.05
Return on assets (ROA)9.1%-40.6%above the sector's middle half▲ 31.5pp-29.8%below the sector's middle half▼ 70.4pp7.8%within the sector's middle half▲ 37.7pp36.3%above the sector's middle half▲ 28.5pp49.7%above the sector's middle half▲ 13.4pp34.0%above the sector's middle half▼ 15.7pp
above
within
below
The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30.
The operating result for 2025 is 8% higher than in 2024 and the highest since 2021. It is the fourth rise in a row.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €315,161
Fixed assets
€30,825 ▼ 17.5%
Current assets
€284,335 ▲ 54.5%
Equity and liabilities €315,161
Equity
€18,612 =
Debt
€296,549 ▲ 46.2%
Debt's share of the balance-sheet total rises from 91.6% to 94.1%. Debt is higher.
Key figures and ratios
EBITDA
€151,483▲
2024 · €144,753
Cash flow
€113,802▼
2024 · €120,251
Debt to equity
15.93▲
2024 · 10.90
ROE
576.3%▼
2024 · 591.8%
Interest coverage
69.82▼
2024 · over 100
Debt ≤ 1 year
€296,549▲
2024 · €202,849
Income taxes
€35,982▲
2024 · €24,030
Green means a favourable move, even when the figure itself falls, as with debt or debt to equity.
Investments
| Item | 30-09-2021 | 30-09-2022 | 30-09-2023 | 30-09-2024 | 30-09-2025 |
|---|---|---|---|---|---|
| Tangible fixed assets | €31,524 | €4,626 | €3,365 | €18,708 | - |
| Intangible fixed assets | - | - | €0 | - | - |
| Depreciation and write-downs of the year | €7,121 | €8,581 | €9,376 | €10,112 | €6,547 |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
Subsidies and aid
European Union, budget
2025 · 1 entry · €15,345 in totalProjects
PURCHASE OF CHIPS JU BRANDED MATERIAL
Annual accounts
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|
| Turnover70 | - | - | - | - | €480,458 | - | - | - |
| Goods, raw materials, services and sundry goods60/61 | - | - | - | - | €352,299 | - | - | - |
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €2,102 | €4,111 | €7,121 | €8,581 | €9,376 | €10,112 | €6,547 | ▼ 35.3% |
| Other operating charges640/8 | - | - | - | €666 | €130 | €1,983 | €1,203 | ▼ 39.3% |
| Gross operating margin9900 | €22,351 | €89,096 | -€28,063 | €26,583 | €128,159 | €146,736 | €152,687 | ▲ 4.1% |
| Operating profit (loss)9901 | €20,221 | €84,985 | -€35,184 | €17,335 | €118,653 | €134,641 | €144,937 | ▲ 7.6% |
| Financial income75/76B | - | - | €4 | €154 | - | €11 | €469 | ▲ 41× |
| Recurring financial income75 | €211 | €118 | €4 | €154 | - | €11 | €469 | ▲ 41× |
| Financial charges65/66B | - | - | €102 | €583 | €103 | €482 | €2,169 | ▲ 350% |
| Recurring financial charges65 | €896 | €1,474 | €102 | €583 | €103 | €482 | €2,169 | ▲ 350% |
| Profit (loss) for the period before taxes9903 | €19,535 | €83,629 | -€35,283 | €16,906 | €118,550 | €134,170 | €143,237 | ▲ 6.8% |
| Income taxes67/77 | €4,231 | €16,363 | - | - | €27,841 | €24,030 | €35,982 | ▲ 49.7% |
| Profit (loss) for the period9904 | €15,304 | €67,266 | -€35,283 | €16,906 | €90,709 | €110,139 | €107,255 | ▼ 2.6% |
| Profit (loss) for the period to be appropriated9905 | €15,304 | €67,266 | -€35,283 | €16,906 | €90,709 | €110,139 | €107,255 | ▼ 2.6% |
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|
| Assets | ||||||||
| Total assets20/58 | €168,488 | €165,864 | €118,312 | €215,827 | €249,667 | €221,461 | €315,161 | ▲ 42.3% |
| Fixed assets21/28 | €4,720 | €14,339 | €38,742 | €34,787 | €28,776 | €37,372 | €30,825 | ▼ 17.5% |
| Tangible fixed assets22/27 | €4,357 | €13,976 | €38,379 | €34,424 | €28,413 | €37,009 | €30,462 | ▼ 17.7% |
| Plant, machinery and equipment23 | - | - | €1,643 | €1,526 | €793 | €60 | - | - |
| Furniture and vehicles24 | - | - | €9,787 | €7,870 | €5,626 | €2,415 | €693 | ▼ 71.3% |
| Leasing and similar rights25 | - | - | - | - | €0 | - | - | - |
| Other tangible fixed assets26 | - | - | €26,949 | €25,028 | €21,994 | €34,534 | €29,770 | ▼ 13.8% |
| Financial fixed assets28 | €363 | €363 | €363 | €363 | €363 | €363 | €363 | = |
| Current assets29/58 | €163,768 | €151,525 | €79,570 | €181,040 | €220,891 | €184,089 | €284,335 | ▲ 54.5% |
| Amounts receivable within one year40/41 | €92,116 | €37,288 | €66,055 | €109,154 | €25,434 | €20,941 | €98,051 | ▲ 368% |
| Trade receivables40 | - | - | €56,030 | €108,734 | €25,354 | €20,941 | €98,051 | ▲ 368% |
| Other amounts receivable41 | - | - | €10,025 | €420 | €80 | - | - | - |
| Cash at bank and in hand54/58 | €71,403 | €114,237 | €13,345 | €71,545 | €188,273 | €163,148 | €186,285 | ▲ 14.2% |
| Deferred charges and accrued income490/1 | - | - | €170 | €341 | €7,183 | - | - | - |
| Equity and liabilities | ||||||||
| Total equity and liabilities10/49 | €168,488 | €165,864 | €118,312 | €215,827 | €249,667 | €221,461 | €315,161 | ▲ 42.3% |
| Equity10/15 | €20,593 | €86,699 | €50,273 | €18,612 | €18,612 | €18,612 | €18,612 | = |
| Contributions10/11 | €6,200 | - | €6,200 | €18,600 | €18,600 | €18,600 | €18,600 | = |
| Reserves13 | €12 | €12 | €12 | €12 | €12 | €12 | €12 | = |
| Non-distributable reserves130/1 | - | - | €12 | €12 | €12 | €12 | €12 | = |
| Reserves not available under the articles1311 | - | - | €12 | €12 | €12 | €12 | €12 | = |
| Profit (loss) carried forward14 | €14,381 | €80,487 | €44,062 | - | - | - | - | - |
| Amounts payable17/49 | €147,895 | €79,165 | €68,039 | €197,215 | €231,055 | €202,849 | €296,549 | ▲ 46.2% |
| Amounts payable within one year42/48 | €147,895 | €79,165 | €68,039 | €197,215 | €231,055 | €202,849 | €296,549 | ▲ 46.2% |
| Current portion of amounts payable after more than one year42 | - | - | - | - | - | - | €17,605 | - |
| Financial debts43 | - | - | - | - | €5,973 | €14,696 | - | - |
| Credit institutions430/8 | - | - | - | - | €5,973 | €14,696 | - | - |
| Trade debts44 | €48,400 | €33,308 | €25,948 | €49,824 | €17,319 | €45,564 | €48,506 | ▲ 6.5% |
| Suppliers440/4 | - | - | €25,948 | €49,824 | €17,319 | €45,564 | €48,506 | ▲ 6.5% |
| Advances received on contracts in progress46 | - | - | €15,921 | €41,322 | - | - | - | - |
| Taxes, remuneration and social security45 | - | - | €5,650 | €11,114 | €62,418 | €12,140 | €35,656 | ▲ 194% |
| Taxes450/3 | - | - | €5,650 | €11,114 | €47,846 | €12,140 | €35,656 | ▲ 194% |
| Remuneration and social security454/9 | - | - | - | - | €14,572 | - | - | - |
| Other amounts payable47/48 | - | - | €20,520 | €94,956 | €145,344 | €130,449 | €194,783 | ▲ 49.3% |
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €15,304 | €67,266 | -€35,283 | €16,906 | €90,709 | €110,139 | €107,255 | ▼ 2.6% |
| + Depreciation and write-downs630 | €2,102 | €4,111 | €7,121 | €8,581 | €9,376 | €10,112 | €6,547 | ▼ 35.3% |
| Operating cash flow (approximation) | €17,406 | €71,377 | -€28,161 | €25,487 | €100,085 | €120,251 | €113,802 | ▼ 5.4% |
| Investment in fixed assets (approximation) | - | -€13,730 | -€31,524 | -€4,626 | -€3,365 | -€18,708 | €0 | - |
| Change in cash | - | €42,833 | -€100,891 | €58,200 | €116,728 | -€25,125 | €23,136 | - |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Historical observation
In July 2024, 2,153 companies had the same profile as OBJECTIFIED has now. Two years later, 96.1% were still going and 1.7% had gone bankrupt.
- Micro
- 5 to 10 years old
- solvency under 10%
- a profit of 5% of the balance sheet or more
96.1%
was still going
2.2%
stopped otherwise
1.7%
went bankrupt
The bankruptcy probability of OBJECTIFIED itself is lower: 0.2% within 12 months. It rests on far more data about OBJECTIFIED than the profile alone.
Test of the method
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 2,153 companies, not a prediction for OBJECTIFIED. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Filings with the National Bank (8)
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 30-09-2025 | micro format | 08-04-2026 | 2026-00074209 | |
| 30-09-2024 | micro format | 30-04-2025 | 2025-00081926 | |
| 30-09-2023 | micro format | 13-05-2024 | 2024-00086043 | |
| 30-09-2022 | micro format | 30-05-2023 | 2023-00100610 | |
| 30-09-2021 | micro format | 30-05-2022 | 2022-20038565 | |
| 30-09-2020 | micro format | 31-05-2021 | 2021-16300026 | |
| 30-09-2019 | micro format | 25-05-2020 | 2020-13100377 | |
| 30-09-2018 | micro format | 29-05-2019 | 2019-15100426 |
Board & ownership
Directors
Directors
1 director
LOEURNG Hiroshi
Current
Director · listed in the 2022 annual accounts, filed on 30-05-2023
Owners and capital
Owners
Network & group
OBJECTIFIED shares no director with another company.
Companies at the same address
1 other companyConnections & network
1 current directorThe network starts from the directors of OBJECTIFIED. Every other company they run is a node.
This company
Company
Director
Shareholding
+N: links not shown yet
Click a node to look further, drag to arrange, zoom with the mouse wheel.
Timeline
Acts, filings and financial milestones
Deadline for the 2026 accounts:
2026
08-04
micro format · 22 days before the deadline
2025
30-04
micro format · on the deadline day
2024
30-09
Financial
Highest result from 2019 to 2025net €110,139 ▲21.4%
The net result of €110,139 is the highest of those years.
13-05
micro format · 13 days late
2023
30-05
micro format · 30 days late
2022
30-09
Financial
Back to profitnet €16,906
The net result is €16,906, after one loss-making year.
30-05
micro format · 30 days late
2021
30-09
Financial
Weakest financial yearnet -€35,283
The net result drops to -€35,283, the lowest from 2019 to 2025. It recovers the following year.
31-05
micro format · 31 days late
2020
25-05
micro format · 25 days late
2019
29-05
micro format · 29 days late
2017
28-09
Financial milestoneGazette deedNBB filingFinancial milestones sit on the financial year-end date, not the filing date.
Sources:Publications in the Belgian Official GazetteFilings with the National Bank
History
Company details
Register details
Identity
KBO recordName
OBJECTIFIED in French
Enterprise number
0681.763.510
Legal form
Private limited company
Status
Active, normale toestand
Founded
26-09-2017
Entity type
Legal entity
Registered office and establishments
Registered office
Camille Wollèsstraat 34, 1030 Schaarbeek, Belgium
Establishment unit
OBJECTIFIED, Camille Wollèsstraat 34, 1030 Schaarbeek since 26-09-2017 · unit number 2.269.320.64147789 Other retail sale of new goods
Activities
NACEBEL 202573200
Market research and public opinion polling main activity
46190
Agents in non-specialised wholesale trade
74111
Design of textile patterns, clothing, jewellery, furniture and decorative items
Codes under NACEBEL 2008
73200
Advertising, market research and public relations activities main activity
46190
Wholesale trade
74101
Other professional, scientific and technical activities
Invoicing and payment
VAT number
BE 0681.763.510
Financial year and general meeting
Accounts at the NBBFinancial year end
30-09
Sites & property
Location
Buildings and parcels at the address
Ground area
191 m²
Building footprint
62 m²
Building volume
620 m³
| Cadastral parcel | Region | Area | Buildings | Height / floors |
|---|---|---|---|---|
| 21904B0410/00X009 | Brussels | 191 m² | 1 · 62 m² | 12.2 m · 3 |