HYPE UP
ActiveSummary
HYPE UP has been active since 2024 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €72,755 and a net result of €60,928. Its solvency ranks better than 87% of 8,530 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is 0.1% (very low).
Overview
- Equity
- €72,755
- Profit
- €60,928
Why 99raises riskFounded in 2024lowers riskLiquidity: current ratio 8.03, cash €53,597Sector: Advertising, market research and public relations activities (NACE 73)Equity €72,755 (88.7% of total assets)Show the evidence
Checked score
Fewer than 1 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
How it is calculated
The band follows from the bankruptcy probability, on a scale where 10 more points roughly halve it:
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro): better than 87% on solvency, 93% on liquidity, 88% on profitability and 98% on growth.
The bankruptcy probability was computed on 22-10-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
Some facts cap the score, however low the probability. Negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late hold it at Fair at most (59); two missing filings, at Weak (44). An ongoing judicial reorganisation or the company's end (bankruptcy, dissolution, liquidation) holds it at Critical at most (24).
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Signals
This company filed its last 2 accounts on average 53 days before the deadline; the sector median (NACE 73) for financial year 2024 is 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (2)
- Annual accounts filedfinancial year 2025 · micro…
- Liquidity more than 6 timescurrent ratio 8.03
- Annual accounts filedfinancial year 2024 · micro…
Financials · financial year 2025, micro format
2024 to 2025, 2 financial years
The operating result rises in 2025; 2025 is 78% above 2024.
What the company sold each financial year and what was left of it. A loss stands below the zero line.
What the company owns (total assets), how much of it is its own (equity) and how much it owes.
Short-term assets minus short-term debts. Above zero the company can pay its bills in the short term.
How much of each euro of turnover is left from operations (EBIT margin) and what the assets earn (return on assets).
The share of the company financed with its own means. The higher it is, the better it absorbs a shock.
Short-term assets per euro of short-term debt. Above 1 the short-term debts are covered.
Use the arrow keys on the chart for the figures per year.
Sector: the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30. Dashed line: the median. Available for Net result, Equity, Total assets, Working capital, Solvency, Current ratio, Return on assets (ROA).
Peer companies
Historical observationOf the 39,278 companies that looked in July 2024 the way this one looks now, 1.8% went bankrupt within 24 months and 95.8% are still going.
- Micro
- 2 to 5 years old
- solvency 30% or more
- a profit of 5% of the balance sheet or more
A further 0.1% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a lower bankruptcy probability: 0.1% over twelve months. The score reads more about this company than the group's four characteristics; both figures are right about what they measure.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,473 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 1.0% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74.5% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 39,278 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
| Line | 2024 | 2025 | Change |
|---|---|---|---|
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €1,335 | €2,970 | ▲ 122% |
| Gross operating margin9900 | €44,611 | €80,015 | ▲ 79.4% |
| Operating profit (loss)9901 | €43,277 | €77,045 | ▲ 78.0% |
| Financial income75/76B | €205 | €14 | ▼ 93.2% |
| Recurring financial income75 | €205 | €14 | ▼ 93.2% |
| Financial charges65/66B | €49 | €84 | ▲ 71.8% |
| Recurring financial charges65 | €49 | €84 | ▲ 71.8% |
| Profit (loss) for the period before taxes9903 | €43,433 | €76,975 | ▲ 77.2% |
| Income taxes67/77 | €9,139 | €16,047 | ▲ 75.6% |
| Profit (loss) for the period9904 | €34,293 | €60,928 | ▲ 77.7% |
| Profit (loss) for the period to be appropriated9905 | €34,293 | €60,928 | ▲ 77.7% |
| Line | 2024 | 2025 | Change |
|---|---|---|---|
| Assets | |||
| Total assets20/58 | €46,728 | €82,048 | ▲ 75.6% |
| Formation expenses20 | €137 | - | - |
| Fixed assets21/28 | €4,153 | €10,725 | ▲ 158% |
| Intangible fixed assets21 | - | €2,571 | - |
| Tangible fixed assets22/27 | €4,153 | €8,154 | ▲ 96.3% |
| Plant, machinery and equipment23 | €1,165 | €698 | ▼ 40.1% |
| Furniture and vehicles24 | €2,988 | €7,456 | ▲ 150% |
| Current assets29/58 | €42,437 | €71,323 | ▲ 68.1% |
| Amounts receivable within one year40/41 | €14,907 | €15,255 | ▲ 2.3% |
| Trade receivables40 | €14,017 | €14,893 | ▲ 6.3% |
| Other amounts receivable41 | €891 | €362 | ▼ 59.3% |
| Cash at bank and in hand54/58 | €27,424 | €53,597 | ▲ 95.4% |
| Deferred charges and accrued income490/1 | €106 | €2,471 | ▲ 2,224% |
| Equity and liabilities | |||
| Total equity and liabilities10/49 | €46,728 | €82,048 | ▲ 75.6% |
| Equity10/15 | €13,493 | €72,755 | ▲ 439% |
| Contributions10/11 | €1,500 | €1,500 | = |
| Profit (loss) carried forward14 | €11,993 | €71,255 | ▲ 494% |
| Amounts payable17/49 | €33,235 | €9,293 | ▼ 72.0% |
| Amounts payable within one year42/48 | €32,698 | €8,883 | ▼ 72.8% |
| Trade debts44 | €2,170 | €1,495 | ▼ 31.1% |
| Suppliers440/4 | €2,170 | €1,495 | ▼ 31.1% |
| Taxes, remuneration and social security45 | €12,503 | €4,448 | ▼ 64.4% |
| Taxes450/3 | €12,503 | €4,448 | ▼ 64.4% |
| Other amounts payable47/48 | €18,025 | €2,940 | ▼ 83.7% |
| Accrued charges and deferred income492/3 | €537 | €409 | ▼ 23.8% |
| Line | 2024 | 2025 | Change |
|---|---|---|---|
| Profit (loss) for the period9904 | €34,293 | €60,928 | ▲ 77.7% |
| + Depreciation and write-downs630 | €1,335 | €2,970 | ▲ 122% |
| Operating cash flow (approximation) | €35,628 | €63,897 | ▲ 79.3% |
| Investment in fixed assets (approximation) | - | -€9,541 | - |
| Change in cash | - | €26,173 | - |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Filings with the National Bank (2)
| Financial year | Type | Filed | Reference |
|---|---|---|---|
| 31-12-2025 | micro format | 25-06-2026 | 2026-00198674 |
| 31-12-2024 | micro format | 23-05-2025 | 2025-00104665 |
Similar companies · same sector, comparable size
Public contracts: No European public contracts awarded found since October 2016. Contracts below the EU thresholds are not in TED.
Directors
Mandate history
- Board
| Name | Functions and periods |
|---|---|
| COLLARD, Erik John |
|
| GUILLEMIN, Caroline Jessica Thérèse Renée Marie Ghislaine |
|
Owners and capital
Capital and shareholders
- COLLARD, Erik John 75 shares (50%) · €750 in cash
- GUILLEMIN, Caroline Jessica Thérèse Renée Marie Ghislaine 75 shares (50%) · €750
The Belgian Official Gazette names shareholders only when an act mentions them; the share register itself is not published.
- 22-02-2024 Incorporation · €1,500 · 150 shares
Group and network
Connections & network
2 current directorsThe network starts from this company’s directors. Other companies they run appear here as nodes.
History
Acts, filings and financial milestones
22-02
Gazette deed
IncorporationAppointments: COLLARD, Erik John (director) and GUILLEMIN, Caroline Jessica Thérèse Renée Marie Ghislaine (director) · Founder · Founding capital12 facts ▸
- Incorporation, 20-02-2024
- Founder, COLLARD, Erik John
- Founder, GUILLEMIN, Caroline Jessica Thérèse Renée Marie Ghislaine
- Founding capital, €1,500
- Share issue, 150, “droit égal dans répartition des bénéfices et produits de liquidation” (deed in French)
- Other provision, “effectivité des décisions finales, à l'unanimité par les fondateurs” (deed in French)
- Registered office clause, “4850 PLOMBIERES, rue Ten-Eycken”, 114 (deed in French)
- Board rule, 2
- Director appointment, COLLARD, Erik John (director (not named in the articles))
- Director appointment, GUILLEMIN, Caroline Jessica Thérèse Renée Marie Ghislaine (director (not named in the articles))
- Power of attorney
- Power of attorney, Marie-Noëlle XHAFLAIRE
Register details
If you follow this company, Checked tells you the day it leaves the Peppol register.
Register as of 22 October 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.
Environmental permits: No permit applications found in Flanders. Brussels and Wallonia do not publish the applicant.
Sites & property
1 establishment unit
1 parcel
| Cadastral parcel | Region | Area | Buildings | Height / floors |
|---|---|---|---|---|
| 63053A0110/00N002 | Wallonia | 882 m² | 1 · 164 m² | 6.8 m · 2 |
How the parcels are linked
Articles of association
What the company does
- PurposeThe activities the company may carry out under its articles.
- “Conseil en management, en gestion d'équipes, en création et organisation d'entreprise, en gestion de projets divers (développement…” (deed in French)
7 activities (deed in French)
- Conseil en management, en gestion d'équipes, en création et organisation d'entreprise, en gestion de projets divers (développement informatique, marketing...), en analyse et optimisation de processus
- Organisation, élaboration et animation de conférences, de séminaires, de formations générales, professionnelles ou techniques
- Conception, création, production, diffusion, commercialisation, marketing et information de matériel de formation et d'animation d'ateliers (jeux de simulation etc.) au format matériel ou numérique
- Création, édition et diffusion de matériel promotionnel et audiovisuel (vidéo, photo, affichage etc.)
- Conception, création, maintenance et optimisation de sites internet
- Rédaction et édition d’ouvrages, de périodiques, de revues et d'articles
- Organisation d'événements (y compris, mais non limité, à caractère récréatif, sportif, scientifique ou artistique) ainsi que toutes activités généralement quelconques s’y rapportant directement ou indirectement
- DurationHow long the company exists; usually unlimited, so until it is dissolved.
- Unlimited
- Name clauseThe name the company operates under according to its articles.
- HYPE UP
- Registered office clauseThe region of the registered office; it decides among other things the language of official documents.
- “Région wallonne, organe d'administration” (deed in French)
Who represents it, and how
- Who signsWho may bind the company towards others, for example by signing a contract.
- “Article 12. Pouvoirs de l’organe d’administration S’il n’y a qu’un seul administrateur, la totalité des pouvoirs d’administration lui est…”
- Board ruleHow the board is made up, meets and takes decisions.
- “Assemblée qui nomme, physiques ou morales” (deed in French)
Capital, shares and profit
- Kind of sharesWhich classes of shares exist and what rights each class carries.
- “Nominatives, registre des actions nominatives avec mentions requises par Code des sociétés et des associations” (deed in French)
- Transfer restrictionWhether shareholders may sell their shares freely or need approval first.
- “Cession d’actions – droit de préférence et agrément, à défaut d'accord, actions en excédent attribuées par tirage au sort par organe…” (deed in French)
Meetings and financial year
- Annual meetingWhen the shareholders meet each year, among other things to approve the annual accounts.
- First Friday of June at 20:00
Oversight and winding up
- Statutory auditorA statutory auditor is a registered auditor who checks the accounts; small companies need not have one. According to the deed, the legal criteria do not require one here.
- No statutory auditor
- Dissolution ruleWhen and by whom the company can be dissolved.
- “Décision de l'assemblée générale délibérant dans formes prévues pour modifications aux statuts, en tout temps” (deed in French)
- Liquidation ruleHow assets are shared after dissolution: creditors first, then shareholders.
- “Dissolution pour quelque cause et à quelque moment que ce soit, désigner un ou plusieurs liquidateurs et déterminer pouvoirs et émoluments” (deed in French)