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HR44

Active
Private limited companyfounded 2022active for 4 yearsHeidebloemlei 26, 2900 Schoten, BelgiumKBO/BCE: BE 0791.817.829

Financials · financial year 2026, micro format

Annual accounts 2026 filed on 30-09-2026 at the NBB all 3 filings

Turnover
≈ €340,000
Estimated: probably between €250,000 and €670,000
Total assets
€558,000▲ 30.6%
2025 · €427,398
Net result
€133,558▼ 0.7%
2025 · €134,488
Working capital
€475,461▲ 45.4%
2025 · €326,945
Multi-year overview
2024 to 2026, 3 financial years
Operating result
€166,744
▼ 5.1% 2026
20242026
Net result
€133,558
▼ 0.7% 2026
20242026
Equity
€504,633
▲ 36.0% 2026
20242026
Total assets
€558,000
▲ 30.6% 2026
20242026
Debt
€53,366
▼ 5.2% 2026
20242026
Working capital
€475,461
▲ 45.4% 2026
20242026
Solvency
90.4%
▲ 3.6pp 2026
20242026
Current ratio
9.91
▲ 3.10 2026
20242026
Return on assets (ROA)
23.9%
▼ 7.5pp 2026
20242026
Every figure per financial year
Every figure with its change against the financial year before
favourable unfavourable
Line202420252026
Operating result€299,382-€175,775▼ 41.3%€166,744▼ 5.1%
Net result€226,588above the sector's middle half-€134,488above the sector's middle half▼ 40.6%€133,558▼ 0.7%
Equity€236,588above the sector's middle half-€371,075above the sector's middle half▲ 56.8%€504,633▲ 36.0%
Total assets€374,952above the sector's middle half-€427,398above the sector's middle half▲ 14.0%€558,000▲ 30.6%
Debt€138,364-€56,322▼ 59.3%€53,366▼ 5.2%
Working capital€217,533above the sector's middle half-€326,945above the sector's middle half▲ 50.3%€475,461▲ 45.4%
Solvency63.1%within the sector's middle half-86.8%above the sector's middle half▲ 23.7pp90.4%▲ 3.6pp
Current ratio3.20within the sector's middle half-6.80above the sector's middle half▲ 3.609.91▲ 3.10
Return on assets (ROA)60.4%above the sector's middle half-31.5%above the sector's middle half▼ 29.0pp23.9%▼ 7.5pp
above within below The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30.

The operating result for 2026 is 5% lower than in 2025 and the lowest since 2024. It is the second fall in a row.

Turnover and EBIT margin are not published. The micro format does not require them. The turnover shown is an estimate from the gross margin.

Balance-sheet composition
2026 in colour, 2025 as the grey bar beneath
Assets €558,000
Fixed assets €29,172 ▼ 33.9%
Current assets €528,827 ▲ 38.0%
Equity and liabilities €558,000
Equity €504,633 ▲ 36.0%
Debt €53,366 ▼ 5.2%
Debt's share of the balance-sheet total falls from 13.2% to 9.6%. Equity is higher and debt is lower.
Key figures and ratios
2026 value · change against 2025
EBITDA
€181,703▼
2025 · €191,249
Cash flow
€148,516▼
2025 · €149,961
Debt to equity
0.11▼
2025 · 0.15
ROE
26.5%▼
2025 · 36.2%
Interest coverage
over 100▲
2025 · 74.39
Debt ≤ 1 year
€53,366▼
2025 · €56,322
Income taxes
€38,460▼
2025 · €38,717
Green means a favourable move, even when the figure itself falls, as with debt or debt to equity.

Investments

fixed assets acquired
Item31-03-202431-03-202531-03-2026
Tangible fixed assets€73,388€1,041-
Depreciation and write-downs of the year€14,824€15,474€14,958

Source: notes to the 2024 to 2026 annual accounts (statement of fixed assets)

Subsidies and aid

Flemish government

2025 · 1 entry · €1,425 awarded · €675 paid
Schemes
1 entry · €1,425 · €675 paid · Fonds voor Innoveren en Ondernemen
Annual accounts
Filed annual accounts As filed with the NBB · 2026 against 2025 · 39 lines
Balance sheet Code20252026
Assets
Total assets20/58€427,398€558,000▲
Fixed assets21/28€44,131€29,172▼
Tangible fixed assets22/27€44,131€29,172▼
Plant, machinery and equipment23€2,550€1,130▼
Furniture and vehicles24€41,581€28,042▼
Current assets29/58€383,267€528,827▲
Amounts receivable within one year40/41€24,203€28,977▲
Trade receivables40€22,002€28,977▲
Other amounts receivable41€2,201-
Current investments50/53€250,000€350,000▲
Cash at bank and in hand54/58€109,064€146,403▲
Deferred charges and accrued income490/1-€3,448
Equity and liabilities
Total equity and liabilities10/49€427,398€558,000▲
Equity10/15€371,075€504,633▲
Contributions10/11€10,000€10,000=
Reserves13€361,075€494,633▲
Distributable reserves133€361,075€494,633▲
Amounts payable17/49€56,322€53,366▼
Amounts payable within one year42/48€56,322€53,366▼
Trade debts44€2,207€4,910▲
Suppliers440/4€2,207€4,910▲
Taxes, remuneration and social security45€54,116€46,973▼
Taxes450/3€54,116€46,973▼
Other amounts payable47/48-€1,483
Income statement Code20252026
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€15,474€14,958▼
Other operating charges640/8€569€585▲
Gross operating margin9900€191,818€182,288▼
Operating profit (loss)9901€175,775€166,744▼
Financial income75/76B-€5,354
Recurring financial income75-€5,354
Financial charges65/66B€2,571€81▼
Recurring financial charges65€2,571€81▼
Profit (loss) for the period before taxes9903€173,204€172,018▼
Income taxes67/77€38,717€38,460▼
Profit (loss) for the period9904€134,488€133,558▼
Profit (loss) for the period to be appropriated9905€134,488€133,558▼
Appropriation of the result
Profit (loss) to be appropriated9906€134,488€133,558▼
Transfer to equity691/2€134,488€133,558▼
To other reserves6921€134,488€133,558▼

The notes to these accounts have 4 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the accounts filed with the NBB.

Source: Annual accounts 2026 at the NBB, filed on 30-09-2026.

Line202420252026Change
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€14,824€15,474€14,958▼ 3.3%
Other operating charges640/8€1,190€569€585▲ 2.9%
Gross operating margin9900€315,397€191,818€182,288▼ 5.0%
Operating profit (loss)9901€299,382€175,775€166,744▼ 5.1%
Financial income75/76B--€5,354-
Recurring financial income75--€5,354-
Financial charges65/66B€2,807€2,571€81▼ 96.9%
Recurring financial charges65€2,807€2,571€81▼ 96.9%
Profit (loss) for the period before taxes9903€296,576€173,204€172,018▼ 0.7%
Income taxes67/77€69,988€38,717€38,460▼ 0.7%
Profit (loss) for the period9904€226,588€134,488€133,558▼ 0.7%
Profit (loss) for the period to be appropriated9905€226,588€134,488€133,558▼ 0.7%
Line202420252026Change
Assets
Total assets20/58€374,952€427,398€558,000▲ 30.6%
Fixed assets21/28€58,564€44,131€29,172▼ 33.9%
Tangible fixed assets22/27€58,564€44,131€29,172▼ 33.9%
Plant, machinery and equipment23€3,444€2,550€1,130▼ 55.7%
Furniture and vehicles24€55,120€41,581€28,042▼ 32.6%
Current assets29/58€316,388€383,267€528,827▲ 38.0%
Amounts receivable within one year40/41€82,172€24,203€28,977▲ 19.7%
Trade receivables40€30,006€22,002€28,977▲ 31.7%
Other amounts receivable41€52,166€2,201--
Current investments50/53-€250,000€350,000▲ 40.0%
Cash at bank and in hand54/58€233,872€109,064€146,403▲ 34.2%
Deferred charges and accrued income490/1€344-€3,448-
Equity and liabilities
Total equity and liabilities10/49€374,952€427,398€558,000▲ 30.6%
Equity10/15€236,588€371,075€504,633▲ 36.0%
Contributions10/11€10,000€10,000€10,000=
Reserves13€226,588€361,075€494,633▲ 37.0%
Distributable reserves133€226,588€361,075€494,633▲ 37.0%
Amounts payable17/49€138,364€56,322€53,366▼ 5.2%
Amounts payable after more than one year17€39,509---
Financial debts170/4€39,509---
Amounts payable within one year42/48€98,855€56,322€53,366▼ 5.2%
Current portion of amounts payable after more than one year42€11,601---
Trade debts44€1,681€2,207€4,910▲ 123%
Suppliers440/4€1,681€2,207€4,910▲ 123%
Taxes, remuneration and social security45€85,573€54,116€46,973▼ 13.2%
Taxes450/3€85,573€54,116€46,973▼ 13.2%
Other amounts payable47/48--€1,483-
Line202420252026Change
Profit (loss) for the period9904€226,588€134,488€133,558▼ 0.7%
+ Depreciation and write-downs630€14,824€15,474€14,958▼ 3.3%
Operating cash flow (approximation)€241,412€149,961€148,516▼ 1.0%
Investment in fixed assets (approximation)--€1,041€0-
Change in cash--€124,807€37,339-

A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.

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Historical observation

In July 2024, 3,127 companies had the same profile as HR44 has now. Two years later, 97.2% were still going and 0.8% had gone bankrupt.

  • Small
  • 2 to 5 years old
  • solvency 30% or more
  • a profit of 5% of the balance sheet or more
97.2% was still going
1.9% stopped otherwise
0.8% went bankrupt

That fits the bankruptcy probability of HR44 itself: < 0.1% within 12 months.

Test of the method

The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.

The companies in ten equal groups, from the lowest to the highest expected share
Group Expected Actual
1 0.2% 0.2%
2 0.3% 0.5%
3 0.5% 0.6%
4 0.7% 0.8%
5 0.9% 0.9%
6 1.3% 1.5%
7 1.6% 1.8%
8 1.8% 1.8%
9 3.0% 3.1%
10 5.6% 6.2%

A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.

This is an observation about 3,127 companies, not a prediction for HR44. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.

Filings with the National Bank (3)
Financial year Type Filed Reference Document
31-03-2026 micro format 30-09-2026 2026-00532520 PDF
31-03-2025 micro format 28-10-2025 2025-00553774 PDF
31-03-2024 micro format 17-10-2024 2024-00508827 PDF

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