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HOET & HOET

Active
Public limited companyfounded 1989active for 37 yearsChaussée de Lasne 42, 1330 Rixensart, BelgiumKBO/BCE: BE 0437.309.355
Summary

HOET & HOET has been active since 1989 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €166,733 and a net result of €9,226. Equity has been growing by about 4% per year since 2018. Its solvency ranks better than 45% of 844 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is 0.1% (very low).

Overview

Official details

Source: KBO
Status
Active since 10-04-1989 Normal situation
Activity
Advertising agencies NACE 73110and 3 others
Joint committee
200 Aanvullend Paritair Comité voor de bedienden · annual accounts 2025
Establishment unit
2.043.238.484 1330 Rixensart, since 05-05-1989
Financial year end
31 December
Peppol
Reachable since 25-09-2025

Board and ownership

Board

Financial position

93 Excellent Checked score 2025
Bankruptcy probabilitywithin 12 months
0.1%
Annual accounts 2025
Gross margin
€191,914
▼ 41.3%
Turnover
≈ €350,000
estimated
Profit
€9,226
▼ 93.7%
Equity
€166,733
▲ 5.9%
Total assets
€439,338
▲ 6.2%
Employees on 31-12-2025
2
=
Filed on 05-06-2026, 56 days before the deadline
Score breakdownraises risk1 change of registered office in 24 monthsProfit of €9,226 (financial year 2025)lowers riskLiquidity: current ratio 3.56, cash €329,891Sector: Advertising, market research and public relations activities (NACE 73)Show the evidence

Checked score

Score 2025
93 / 100
Excellent
Probability in this band: under 0.55%
Financially stronger than 55% of micro companies in advertising and market research (NACE 73)
Financial strength · tick: 2024
Strong
Solvency 63=
equity 38.0% of total assets
Liquidity 89+7
short-term debt 26.9% · cash 75.1%
Profitability 71-29
return on assets 2.1%
Bankruptcy probability within 12 months
0.1% Very low
0%0.5%1.5%4%10%≥ 25%

About 1 in 1,000 comparable companies go bankrupt within 12 months (an estimate).

Sector median 0.2% (11,227 companies, NACE 73, micro)
Last 24 months 12-2024: 0.6% 01-2025: 0.6%● unchanged vs 12-2024 02-2025: 0.6%● unchanged vs 01-2025 03-2025: 0.6%● unchanged vs 02-2025 04-2025: 0.6%● unchanged vs 03-2025 05-2025: 0.6%● unchanged vs 04-2025 06-2025: 0.7%▲ +0.1 percentage points vs 05-2025highest value 07-2025: < 0.1%▼ -0.7 percentage points vs 06-2025lowest value 08-2025: < 0.1%● unchanged vs 07-2025lowest value 09-2025: < 0.1%● unchanged vs 08-2025lowest value 10-2025: < 0.1%● unchanged vs 09-2025lowest value 11-2025: < 0.1%● unchanged vs 10-2025lowest value 12-2025: < 0.1%● unchanged vs 11-2025lowest value 01-2026: < 0.1%● unchanged vs 12-2025lowest value 02-2026: < 0.1%● unchanged vs 01-2026lowest value 03-2026: < 0.1%● unchanged vs 02-2026lowest value 04-2026: < 0.1%● unchanged vs 03-2026 05-2026: < 0.1%● unchanged vs 04-2026 06-2026: < 0.1%● unchanged vs 05-2026 07-2026: < 0.1%● unchanged vs 06-2026 08-2026: < 0.1%● unchanged vs 07-2026 09-2026: 0.1%▲ +0.1 percentage points vs 08-2026 10-2026: 0.1%● unchanged vs 09-2026 11-2026: 0.1%● unchanged vs 10-2026
Credit of up to €15,000 on 30-day terms is acceptable
Liquidity is ample, with a current ratio of 3.56 (2.44 in 2024), above the usual 1.5. Short-term debt is 26.9% and cash 75.1% of total assets. However, 62% of the assets are financed with debt and provisions.
Calculation

The band follows from the bankruptcy probability. 10 more points roughly halve it.

75-100 Excellent under 0.55%
60-74 Healthy 0.55% to 1.5%
45-59 Fair 1.5% to 4.2%
25-44 Weak 4.2% to 15.0%
0-24 Critical over 15.0%

Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 40% of them on solvency, 82% on liquidity, 41% on profitability and 55% on growth.

The bankruptcy probability was computed on 01-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.

Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).

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The scores and ratios are Checked's own calculations, not a credit decision.

Signals

Five signals.
lowers riskraises riskneutral
lowers risk · Liquidity: current ratio 3.56, cash €329,891
NBB · annual accounts
raises risk · 1 change of registered office in 24 months
Belgian Official Gazette
raises risk · Profit of €9,226 (financial year 2025)
NBB · annual accounts
lowers risk · Sector: Advertising, market research and public relations activities (NACE 73)
KBO
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 05-06-2026, 56 days ahead of the deadline.
NBB · 10 filings
Deviation from the deadline
2025
56 days early
2024
49 days early
2023
50 days early
2022
31 days early
2021
25 days late
2020
47 days early
2019
7 days early
← before the deadline after the deadline →
tick = median of all Belgian filingsring = median in the sector

The company filed its last 7 accounts on average 31 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.

Searched, nothing found (2)
neutral · Next filing not due yet
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. The company usually files around 12 June (4 of the last 5 accounts filed within 30 days either side of that date).
Companies Code · seven months
Where today falls in the filing period
01-11-2026 today31-12-2026 year end31-07-2027 deadline
neutral · No strike-offs in the KBO publications
That holds for every publication since 2021.
KBO publications

Key points

  • Result fell in 2025the 2024 profit included a one-off income of €356,593 ▼ 93.7% View
  • Caution: Directors leftlatest change 20-08-2026 · 1 in office 3 left View
  • Positive: Filed on time since financial year 2022accounts within the deadline every year 4 years View

Recent changes

  1. · Gazette deed Resignations: Véronique Hoet, R.H. and N.H.Permanent representatives: Ronane Hoet and Véronique Hoet
  2. · Gazette deed Company renamed from HOET ET HOET to HOET & HOETReappointments: HOET Ronane (director) and HOET Véronique (director) · Appointments: HOET Ronane (managing director) and HOET Véronique (managing director)
  3. · Gazette deed Incorporation
All 19 events

Comparable companies

These companies have the same main activity as HOET & HOET: advertising agencies (NACE 73110). They are comparable in size and age: total assets between €344,000 and €527,000, founded between 1982 and 1996.

CompanyTotal assetsGross margin
HOET & HOET Rixensart€439,338€191,914
Expo-Etcetera Steenokkerzeel€422,182€156,001
DDD Reclame Maasmechelen€343,525€136,905
ITERSYS Sint-Gillis (bij-Brussel)€460,356€165,391
SPRENGERS REKLAME - ADVIESBUREAU Antwerpen€346,810€127,121
PAGE IN EXTREMIS Vorst€526,904€111,493
Centre d'inspection, de Médiation et d'Expertise Chaudfontaine€384,685€281,157
Full comparison

Key facts about HOET & HOET

What is the company number of HOET & HOET?
The company number of HOET & HOET is 0437.309.355. The VAT number is the same number with BE in front: BE 0437.309.355.
Where is HOET & HOET based?
The registered office is at Chaussée de Lasne 42, 1330 Rixensart.Company details
What does HOET & HOET do?
According to the KBO register, the main activity is advertising agencies (NACE 73110).
What is the legal form of HOET & HOET?
The legal form of HOET & HOET is Public limited company (NV).
When was HOET & HOET founded?
HOET & HOET was founded on 10-04-1989.
Is HOET & HOET still active?
Yes, HOET & HOET is an active enterprise in the KBO register.
How many employees does HOET & HOET have?
HOET & HOET had an average of 1.6 full-time equivalents in financial year 2025, according to the filed annual accounts.Financials
Which joint committee does HOET & HOET fall under?
In its 2025 annual accounts, HOET & HOET states joint committee 200 (Aanvullend Paritair Comité voor de bedienden).
What is the turnover of HOET & HOET?
The turnover in financial year 2025 is ≈ €350,000. This figure is estimated from the gross margin of €191,914 and 38 comparable companies (NACE 73). It probably lies between €270,000 and €700,000.
Is HOET & HOET profitable?
In financial year 2025, HOET & HOET made a profit of €9,226.
Where can I find the annual accounts of HOET & HOET?
HOET & HOET filed 37 annual accounts with the National Bank of Belgium, the latest for financial year 2025.
When are the next annual accounts of HOET & HOET due?
HOET & HOET must file the annual accounts for financial year 2026 by 31-07-2027.Timeline

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