E-MPULS
Annual accounts 2025
abbreviated format, filed on 27-07-2026, 4 days before the deadline-€21,935
▲ €2,286
-€58,634
▲ €4,470
-€24,083
▲ €1,691
€6,648
▼ 59.0%
30.4%
▼ 2.2 percentage points
0.67
▼ 0.01
Turnover and EBIT margin are not published. The abbreviated format does not require them.
Money flows
no detail for 2025Balance sheet
balance sheet total €1.2m on 31-12-2025What the company ownsHow it is paid for
in euro
in euro
Position in the sector
30.4%
Higher than 38% of 2,094 companies in 2025.
0.67
Higher than 20% of 2,010 companies in 2025.
-2.3%
Higher than 21% of 2,053 companies in 2025.
E-MPULS
Middle half of the sector
80% of the sector
Abbreviated accounts in advertising and market research (NACE 73)
Net result: bottom quarter · Equity: middle half · Balance sheet total: middle half · Working capital: bottom quarter
Staff
Staff costs divided by the average number of full-time equivalents.
people who joined
people who left
Filed annual accounts
as filed with the National Bank, click a year to choose it| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Balance sheet: assets | ||||||||||||||||
20/58 |
1.2m | 1.2m | 1.2m | 1.2m | 1.3m | 1.5m | 325,319 | 454,840 | 904,850 | 861,726 | 856,247 | 85,084 | 144,712 | 177,793 | 110,763 | |
21/28 |
735,180 | 752,531 | 784,935 | 821,309 | 825,900 | 582,174 | 58,705 | 58,705 | 638,155 | 680,792 | 754,165 | - | 6,408 | 8,334 | 1,688 | |
21 |
- | - | - | - | - | - | - | - | - | - | - | - | 2 | 168 | 335 | |
22/27 |
735,180 | 752,531 | 784,935 | 821,309 | 825,900 | 582,174 | 58,705 | 58,705 | 638,155 | 680,792 | 754,165 | - | 6,406 | 8,166 | 1,353 | |
22 |
732,195 | 748,560 | 784,935 | 821,309 | 825,900 | 582,174 | 58,705 | 58,705 | 58,705 | 60,167 | 92,365 | - | - | - | - | |
23 |
2,986 | 3,971 | - | - | - | - | - | - | - | - | - | - | 5,398 | 6,642 | 547 | |
24 |
- | - | - | - | - | - | - | - | - | - | - | - | 1,008 | 1,524 | 806 | |
26 |
- | - | - | - | - | - | - | - | 579,450 | 620,625 | 661,800 | - | - | - | - | |
29/58 |
462,627 | 450,105 | 443,017 | 407,508 | 426,061 | 964,075 | 266,614 | 396,135 | 266,694 | 180,933 | 102,082 | 85,084 | 138,304 | 169,459 | 109,075 | |
40/41 |
74,728 | 58,391 | 53,817 | 199,321 | 166,128 | 170,671 | 260,943 | 266,359 | 264,186 | 178,356 | 98,973 | 52,696 | 113,834 | 116,811 | 63,144 | |
40 |
30,899 | 31,813 | 30,644 | 40,054 | 8,014 | 4,164 | 644 | 644 | 32,713 | 32,713 | 32,713 | 30,084 | 109,583 | 112,209 | 63,144 | |
41 |
43,829 | 26,578 | 23,173 | 159,267 | 158,114 | 166,507 | 260,298 | 265,715 | 231,473 | 145,643 | 66,260 | 22,612 | 4,251 | 4,602 | - | |
50/53 |
382,104 | 365,341 | 358,931 | 205,681 | 77,304 | - | - | 106,599 | - | - | - | - | - | - | - | |
54/58 |
4,464 | 25,175 | 29,715 | 2,270 | 182,629 | 792,724 | 5,197 | 22,710 | 2,508 | 2,577 | 3,109 | 32,388 | 11,999 | 41,647 | 45,931 | |
490/1 |
1,331 | 1,199 | 554 | 236 | - | 679 | 475 | 466 | - | - | - | - | 12,472 | 11,000 | - | |
| Balance sheet: equity and liabilities | ||||||||||||||||
10/49 |
1.2m | 1.2m | 1.2m | 1.2m | 1.3m | 1.5m | 325,319 | 454,840 | 904,850 | 861,726 | 856,247 | 85,084 | 144,712 | 177,793 | 110,763 | |
10/15 |
363,681 | 391,584 | 412,705 | 421,922 | 440,655 | 518,406 | 43,875 | 69,891 | 324,470 | 307,842 | 304,395 | 55,000 | 71,932 | 88,785 | 69,736 | |
10/11 |
52,912 | 52,912 | 52,912 | 52,912 | 52,912 | 52,912 | 52,912 | 52,912 | 52,912 | 52,912 | 52,912 | 50,000 | 50,000 | 50,000 | 50,000 | |
100 |
- | - | - | - | - | - | 52,912 | 52,912 | 52,912 | 52,912 | 52,912 | 50,000 | 50,000 | 50,000 | 50,000 | |
13 |
433,353 | 450,246 | 467,140 | 484,034 | 500,927 | 529,243 | 16,979 | 16,979 | 271,558 | 254,930 | 251,483 | 5,000 | 5,000 | 5,000 | 5,000 | |
130/1 |
- | - | - | 5,291 | 5,291 | 5,291 | - | - | - | - | - | - | - | - | - | |
130 |
- | - | - | - | - | - | 5,291 | 5,291 | 5,291 | 5,291 | 5,291 | 5,000 | 5,000 | 5,000 | 5,000 | |
1311 |
- | - | - | 5,291 | 5,291 | 5,291 | - | - | - | - | - | - | - | - | - | |
132 |
416,374 | 433,268 | 450,161 | 467,055 | 483,948 | 512,264 | - | - | - | - | - | - | - | - | - | |
133 |
16,979 | 16,979 | 16,979 | 11,688 | 11,688 | 11,688 | 11,688 | 11,688 | 266,267 | 249,639 | 246,191 | - | - | - | - | |
14 |
-122,584 | -111,575 | -107,348 | -115,024 | -113,185 | -63,749 | -26,016 | - | - | - | - | - | 16,932 | 33,785 | 14,736 | |
16 |
138,791 | 144,423 | 150,054 | 155,685 | 161,316 | 170,755 | - | - | - | - | - | - | - | - | - | |
168 |
138,791 | 144,423 | 150,054 | 155,685 | 161,316 | 170,755 | - | - | - | - | - | - | - | - | - | |
17/49 |
695,335 | 666,630 | 665,194 | 651,210 | 649,990 | 857,088 | 281,445 | 384,949 | 580,380 | 553,884 | 551,852 | 30,084 | 72,781 | 89,008 | 41,026 | |
17 |
- | - | - | - | - | - | - | - | - | - | - | 30,084 | - | - | - | |
170/4 |
- | - | - | - | - | - | - | - | - | - | - | 30,084 | - | - | - | |
42/48 |
695,335 | 666,630 | 665,194 | 651,210 | 649,990 | 857,088 | 281,445 | 384,949 | 580,380 | 553,884 | 551,852 | - | 72,781 | 89,008 | 41,026 | |
44 |
1,663 | 2,822 | 856 | - | 2,558 | 4,182 | - | 1,725 | 26,816 | 2,695 | 664 | - | 36,087 | 55,482 | 28,757 | |
440/4 |
1,663 | 2,822 | 856 | - | 2,558 | 4,182 | - | 1,725 | 26,816 | 2,695 | 664 | - | 36,087 | 55,482 | 28,757 | |
45 |
2,364 | - | 531 | 9,403 | 5,625 | 1,274 | 18,246 | 18,176 | - | - | - | - | 9,860 | 9,527 | 12,270 | |
450/3 |
2,364 | - | - | 3,671 | 243 | - | 18,246 | 18,176 | - | - | - | - | 1,990 | 8,732 | 12,270 | |
454/9 |
- | - | 531 | 5,732 | 5,382 | 1,274 | - | - | - | - | - | - | 7,870 | 795 | - | |
47/48 |
691,307 | 663,807 | 663,807 | 641,807 | 641,807 | 851,632 | 263,199 | 365,048 | 553,563 | 551,188 | 551,188 | - | 26,834 | 24,000 | - | |
| Income statement | ||||||||||||||||
70 |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | 396,807 | |
76A |
- | - | - | - | - | 743,812 | - | 23,177 | - | - | - | - | - | - | - | |
9900 |
-21,935 | -24,221 | -12,820 | 64,745 | 16,414 | 731,117 | -15,230 | 71,140 | 62,033 | 91,433 | 75,011 | 78,751 | 52,219 | 35,785 | 31,067 | |
60/61 |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | 365,740 | |
62 |
- | -531 | -1,178 | 46,560 | 49,633 | 10,348 | - | - | - | 12,510 | 293 | 86,813 | 62,154 | 4,716 | - | |
630 |
34,551 | 37,330 | 36,375 | 39,790 | 52,467 | 73,264 | - | - | 42,637 | 73,373 | 77,888 | - | 3,998 | 1,397 | 1,857 | |
640/8 |
2,148 | 2,084 | 4,397 | 4,000 | 556 | 2,485 | 11,539 | 3,215 | 4,197 | 3,412 | 1,270 | 1,519 | 1,029 | 897 | 948 | |
66A |
- | - | - | - | - | - | - | 5,592 | - | - | - | 22,569 | - | - | - | |
9901 |
-58,634 | -63,104 | -52,414 | -25,606 | -86,241 | 645,020 | -26,769 | 62,333 | 15,198 | 2,139 | -4,440 | -9,582 | -14,961 | 28,775 | 28,262 | |
75/76B |
25,343 | 36,592 | 37,801 | 1,500 | 0 | 426 | 979 | 1,459 | 1,574 | 1,501 | 5,700 | 16,190 | 1 | 1,424 | 27 | |
75 |
25,343 | 36,592 | 37,801 | 1,500 | 0 | 426 | 979 | 1,459 | 1,574 | 1,501 | 5,700 | 16,190 | 1 | 1,424 | 27 | |
65/66B |
244 | 240 | 235 | 259 | 949 | 161 | 157 | 145 | 144 | 192 | 1,865 | 971 | 619 | 183 | 49 | |
65 |
244 | 240 | 235 | 259 | 949 | 161 | 157 | 145 | 144 | 192 | 1,865 | 971 | 619 | 183 | 49 | |
9903 |
-33,535 | -26,752 | -14,848 | -24,364 | -87,190 | 645,286 | -25,946 | 63,646 | 16,628 | 3,447 | -605 | -16,932 | -15,579 | 30,016 | 28,240 | |
780 |
5,631 | 5,631 | 5,631 | 5,631 | 9,439 | - | - | - | - | - | - | - | - | - | - | |
67/77 |
- | - | - | - | - | - | 70 | 18,225 | - | - | - | - | 1,274 | 10,968 | 8,503 | |
9904 |
-27,903 | -21,120 | -9,217 | -18,733 | -77,751 | 474,531 | -26,016 | 45,421 | 16,628 | 3,447 | -605 | -16,932 | -16,853 | 19,049 | 19,736 | |
789 |
16,894 | 16,894 | 16,894 | 16,894 | 28,316 | 45,094 | - | - | - | - | - | - | - | - | - | |
689 |
- | - | - | - | - | 557,359 | - | - | - | - | - | - | - | - | - | |
9905 |
-11,010 | -4,227 | 7,676 | -1,839 | -49,435 | -37,733 | -26,016 | 45,421 | 16,628 | 3,447 | -605 | -16,932 | -16,853 | 19,049 | 19,736 | |
| Appropriation of the result | ||||||||||||||||
9906 |
-122,584 | -111,575 | -107,348 | -115,024 | -113,185 | -63,749 | -26,016 | 45,421 | 16,628 | 3,447 | -605 | - | 16,932 | 33,785 | 19,736 | |
14P |
-111,575 | -107,348 | -115,024 | -113,185 | -63,749 | - | - | - | - | - | - | - | - | - | - | |
791/2 |
- | - | - | - | - | - | - | 254,579 | - | - | 605 | - | - | - | - | |
691/2 |
- | - | - | - | - | - | - | - | 16,628 | 3,447 | - | - | - | - | 5,000 | |
6920 |
- | - | - | - | - | - | - | - | - | - | - | - | - | - | 5,000 | |
6921 |
- | - | - | - | - | - | - | - | 16,628 | 3,447 | - | - | - | - | - | |
694/7 |
- | - | - | - | - | - | - | 300,000 | - | - | - | - | - | - | - | |
694 |
- | - | - | - | - | - | - | 300,000 | - | - | - | - | - | - | - | |
| Social balance sheet | ||||||||||||||||
9087 |
- | - | 1 | 1 | 1 | 0.3 | - | - | - | - | - | 2.7 | 2 | 1 | - | |
Hours worked1013 |
- | - | - | 1,755 | 1,825 | 4,524 | - | - | - | - | - | 4,173 | 3,366 | 274 | - | |
| Document | ||||||||||||||||
The notes to these accounts have 6 items, including the statement of assets and debts, the cost breakdown and rights and commitments. You find them in the accounts filed with the NBB.
Source: Annual accounts 2025 at the NBB, filed on 27-07-2026.
Filings
each dot is a set of accounts, on the day it reached the National Bank| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-12-2025 | abbreviated format | 27-07-2026 | 2026-00335357 | |
| 31-12-2024 | abbreviated format | 08-07-2025 | 2025-00242909 | |
| 31-12-2023 | abbreviated format | 15-07-2024 | 2024-00243691 | |
| 31-12-2022 | abbreviated format | 12-07-2023 | 2023-00228292 | |
| 31-12-2021 | abbreviated format | 25-07-2022 | 2022-20216851 | |
| 31-12-2020 | abbreviated format | 30-07-2021 | 2021-44900340 | |
| 31-12-2019 | abbreviated format | 30-07-2020 | 2020-36000217 | |
| 31-12-2018 | abbreviated format | 29-07-2019 | 2019-38900216 | |
| 31-12-2017 | abbreviated format | 03-07-2018 | 2018-26600459 | |
| 31-12-2016 | abbreviated format | 31-07-2017 | 2017-37800016 | |
| 31-12-2015 | abbreviated format | 31-08-2016 | 2016-51500539 | |
| 31-12-2014 | abbreviated format | 29-06-2015 | 2015-22900235 | |
| 31-12-2013 | abbreviated format | 30-07-2014 | 2014-36100227 | |
| 31-12-2012 | abbreviated format | 30-08-2013 | 2013-50600388 | |
| 31-12-2011 | abbreviated format | 14-08-2012 | 2012-40400089 |
Key figures and ratios
per financial year, computed from the annual accounts| Line | Trend | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| -24,083 | -25,774 | -16,039 | 14,185 | -33,774 | 718,285 | - | - | 57,835 | 75,511 | 73,448 | - | -10,963 | 30,173 | 30,119 | ||
| 6,648 | 16,210 | 27,158 | 21,058 | -25,285 | 547,796 | - | - | 59,265 | 76,820 | 77,283 | - | -12,855 | 20,446 | 21,594 | ||
| 17,201 | 4,927 | 0 | 35,200 | 296,193 | 653,588 | - | - | 0 | 0 | 1.4m | - | 2,072 | 8,043 | 2,395 | ||
| -20,711 | -4,540 | 27,446 | -180,359 | -610,096 | 787,528 | -17,513 | 20,202 | -69 | -532 | -29,279 | 20,389 | -29,649 | -4,283 | - | ||
| -232,708 | -216,524 | -222,176 | -243,703 | -223,929 | 106,987 | -14,831 | 11,186 | -313,685 | -372,950 | -449,770 | - | 65,524 | 80,451 | 68,048 | ||
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | 7.1% | ||
| 30.4% | 32.6% | 33.6% | 34.3% | 35.2% | 33.5% | 13.5% | 15.4% | 35.9% | 35.7% | 35.5% | 64.6% | 49.7% | 49.9% | 63.0% | ||
| 0.67 | 0.68 | 0.67 | 0.63 | 0.66 | 1.12 | 0.95 | 1.03 | 0.46 | 0.33 | 0.18 | - | 1.90 | 1.90 | 2.66 | ||
| 1.91 | 1.70 | 1.61 | 1.54 | 1.48 | 1.65 | 6.41 | 5.51 | 1.79 | 1.80 | 1.81 | 0.55 | 1.01 | 1.00 | 0.59 | ||
| -7.7% | -5.4% | -2.2% | -4.4% | -17.6% | 91.5% | -59.3% | 65.0% | 5.1% | 1.1% | -0.2% | -30.8% | -23.4% | 21.5% | 28.3% | ||
| -2.3% | -1.8% | -0.8% | -1.5% | -6.2% | 30.7% | -8.0% | 10.0% | 1.8% | 0.4% | -0.1% | -19.9% | -11.6% | 10.7% | 17.8% | ||
| -98.85 | -107.32 | -68.21 | 54.79 | -35.60 | - | - | - | - | - | - | - | - | - | - | ||
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | 58 days | ||
| - | - | - | - | - | - | - | - | - | - | - | - | - | - | 29 days |
A Belgian filing has no cash-flow statement. Cash flow is therefore an approximation, derived from the income statement. Investment is the acquisitions in the notes and, without them, the balance-sheet move.
Social balance sheet
| Item | 31-12-2024 | 31-12-2023 | 31-12-2022 | 31-12-2021 |
|---|---|---|---|---|
| Employees at the balance-sheet date | - | 1 | 1 | 1 |
| full-time | - | 1 | 1 | 1 |
| in full-time equivalents | - | 1 | 1 | 1 |
| - | 1 | 1 | 1 | |
| On a permanent contract | - | 1 | 1 | 1 |
| Joined | - | 0 | - | - |
| Left | - | 1 | - | - |
Source: social balance sheet in the 2021 to 2024 annual accounts
Investments
fixed assets acquired| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Tangible fixed assets | €17,201 | €4,927 | - | €35,200 | €296,193 |
| €34,551 | €37,330 | €36,375 | €39,790 | €52,467 |
Source: notes to the 2021 to 2025 annual accounts (statement of fixed assets)
Insights on E-MPULS
The operating result for 2025 is a loss of €58,634, smaller than the loss of €63,104 in 2024.
Debt's share of the balance-sheet total rises from 55.4% to 58.1%. Equity is lower and debt is higher.