CUPS STUDIO
ActiveSummary
CUPS STUDIO has been active since 2022 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €444,790 and a net result of €161,786. Equity has been growing by about 47% per year since 2023. Its solvency ranks better than 56% of 8,584 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is below 0.1% (very low).
Overview
Overview
Official details
Source: KBO- Status
- Active since 15-12-2022 Normal situation
- Activity
- Public relations and communication consultancy NACE 73300and 4 others
- Establishment unit
- 2.339.049.090 1030 Schaarbeek, since 15-12-2022
- Financial year end
- 31 December
- Peppol
- Reachable since 24-04-2025
Financial position
- Bankruptcy probabilitywithin 12 months
- < 0.1%
- Gross margin
- €234,900
- ▲ 42.7%
- Turnover
- ≈ €430,000
- estimated
- Profit
- €161,786
- ▲ 56.6%
- Equity
- €444,790
- ▲ 57.2%
- Total assets
- €739,643
- ▲ 37.5%
- 2025 accounts filed 26 days after the deadline
Score breakdownlowers riskLiquidity: current ratio 3.12, cash €301,689Sector: Advertising, market research and public relations activities (NACE 73)Size: total assets €739,643Figures for financial year 2025 (filed on 29-08-2026)Show the evidence
Checked score
Fewer than 1 in 1,000 comparable companies go bankrupt within 12 months (an estimate).
Calculation
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, micro). It does better than 58% of them on solvency, 86% on liquidity, 73% on profitability and 85% on growth.
The bankruptcy probability was computed on 02-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
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The scores and ratios are Checked's own calculations, not a credit decision.
Signals
The company filed its last 3 accounts on average 8 days before the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (2)
Financials
Financials · financial year 2025, micro format
2025 annual accounts filed 26 days after the deadline Filed on 26 August 2026, deadline 31 July 2026 (7 months after the close on 31 December 2025, Companies Code art. 3:10). Source: NBB, 2026-00451685.
Annual accounts 2025 filed on 26-08-2026 at the NBB all 3 filings
Every figure per financial year
The operating result for 2025 is 59% higher than in 2024. It is a recovery after the fall in 2024.
Turnover and EBIT margin are not published. The micro format does not require them. The turnover shown is an estimate from the gross margin.
Investments
| Item | 2023 | 2024 | 2025 |
|---|---|---|---|
| Tangible fixed assets | €16,773 | €120,476 | €66,974 |
| Intangible fixed assets | €65,000 | - | - |
| Financial fixed assets | - | - | €0 |
| Depreciation and write-downs of the year | €10,065 | €12,234 | €20,764 |
Source: notes to the 2023 to 2025 annual accounts (statement of fixed assets)
| Line | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €10,065 | €12,234 | €20,764 | ▲ 69.7% |
| Other operating charges640/8 | €931 | €18,120 | €400 | ▼ 97.8% |
| Non-recurring operating charges66A | €125 | €207 | €0 | ▼ 100% |
| Gross operating margin9900 | €244,656 | €164,661 | €234,900 | ▲ 42.7% |
| Operating profit (loss)9901 | €233,535 | €134,100 | €213,736 | ▲ 59.4% |
| Financial income75/76B | €4 | €40 | €55 | ▲ 36.7% |
| Recurring financial income75 | €4 | €40 | €55 | ▲ 36.7% |
| Financial charges65/66B | €110 | €1,200 | €5,339 | ▲ 345% |
| Recurring financial charges65 | €110 | €1,200 | €5,339 | ▲ 345% |
| Profit (loss) for the period before taxes9903 | €233,429 | €132,940 | €208,452 | ▲ 56.8% |
| Income taxes67/77 | €53,932 | €29,633 | €46,665 | ▲ 57.5% |
| Profit (loss) for the period9904 | €179,497 | €103,307 | €161,786 | ▲ 56.6% |
| Profit (loss) for the period to be appropriated9905 | €179,497 | €103,307 | €161,786 | ▲ 56.6% |
| Line | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|
| Assets | ||||
| Total assets20/58 | €357,308 | €538,084 | €739,643 | ▲ 37.5% |
| Fixed assets21/28 | €71,708 | €179,950 | €226,159 | ▲ 25.7% |
| Intangible fixed assets21 | €58,536 | €52,036 | €45,536 | ▼ 12.5% |
| Tangible fixed assets22/27 | €13,172 | €127,914 | €180,623 | ▲ 41.2% |
| Land and buildings22 | - | €114,765 | €110,931 | ▼ 3.3% |
| Plant, machinery and equipment23 | €12,079 | €12,329 | €65,786 | ▲ 434% |
| Furniture and vehicles24 | €1,093 | €820 | €3,906 | ▲ 376% |
| Current assets29/58 | €285,601 | €358,134 | €513,485 | ▲ 43.4% |
| Amounts receivable within one year40/41 | €128,401 | €90,285 | €194,235 | ▲ 115% |
| Trade receivables40 | €128,401 | €90,285 | €194,235 | ▲ 115% |
| Cash at bank and in hand54/58 | €157,200 | €253,119 | €301,689 | ▲ 19.2% |
| Deferred charges and accrued income490/1 | - | €14,730 | €17,560 | ▲ 19.2% |
| Equity and liabilities | ||||
| Total equity and liabilities10/49 | €357,308 | €538,084 | €739,643 | ▲ 37.5% |
| Equity10/15 | €179,697 | €283,004 | €444,790 | ▲ 57.2% |
| Contributions10/11 | €200 | €200 | €200 | = |
| Contributions outside capital11 | €200 | €200 | - | - |
| Share premium1100/10 | €200 | €200 | - | - |
| Reserves13 | €179,497 | €282,804 | €444,590 | ▲ 57.2% |
| Distributable reserves133 | €179,497 | €282,804 | €444,590 | ▲ 57.2% |
| Amounts payable17/49 | €177,612 | €255,080 | €294,853 | ▲ 15.6% |
| Amounts payable after more than one year17 | €90,780 | €126,810 | €130,023 | ▲ 2.5% |
| Financial debts170/4 | €90,780 | €126,810 | €130,023 | ▲ 2.5% |
| Amounts payable within one year42/48 | €86,831 | €128,270 | €164,830 | ▲ 28.5% |
| Current portion of amounts payable after more than one year42 | - | €7,474 | €19,794 | ▲ 165% |
| Trade debts44 | €6,198 | €21,575 | €13,865 | ▼ 35.7% |
| Suppliers440/4 | €6,198 | €21,575 | €13,865 | ▼ 35.7% |
| Taxes, remuneration and social security45 | €80,634 | €99,222 | €131,171 | ▲ 32.2% |
| Taxes450/3 | €80,634 | €99,222 | €131,171 | ▲ 32.2% |
| Line | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|
| Profit (loss) for the period9904 | €179,497 | €103,307 | €161,786 | ▲ 56.6% |
| + Depreciation and write-downs630 | €10,065 | €12,234 | €20,764 | ▲ 69.7% |
| Operating cash flow (approximation) | €189,562 | €115,541 | €182,551 | ▲ 58.0% |
| Investment in fixed assets (approximation) | - | -€120,476 | -€66,974 | ▲ 44.4% |
| Change in cash | - | €95,919 | €48,570 | ▼ 49.4% |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Historical observation
In July 2024, 3,127 companies had the same profile as CUPS STUDIO has now. Two years later, 97.2% were still going and 0.8% had gone bankrupt.
- Small
- 2 to 5 years old
- solvency 30% or more
- a profit of 5% of the balance sheet or more
That fits the bankruptcy probability of CUPS STUDIO itself: < 0.1% within 12 months.
Test of the method
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 3,127 companies, not a prediction for CUPS STUDIO. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Board & ownership
Directors
Owners and capital
Shareholders
- SALBETH Tom sole founder · 100% at incorporation
Capital transactions
- 19-12-2022 Incorporation · 100 shares
Articles of association
- Board ruleThese rules set how the board is made up, meets and takes decisions.
- “Personnes physiques ou morales,actionnaires ou non, 1”
- Statutory auditorA statutory auditor is a registered auditor who checks the annual accounts. Small companies need not have one. According to the deed, the legal criteria do not require one here.
- No statutory auditor
Articles of association, deed of 19-12-2022 (in French)
Network & group
CUPS STUDIO shares no director with another company.
Companies at the same address
6 other companies- Niyongabo, Bryan (sole trader) Establishment · since 2026 1040397947
- GODOY THERAPIE Registered office · since 2026 1034812034
- Green move Registered office · since 2024 1016432514
- BerPhico Establishment · since 2015 0568994179
- Berton, Philippe (sole trader) Establishment · since 2013 0502575707
- VIRGAL - EUROPE Establishment · since 1980 0420383449
Connections & network
1 current directorThe network starts from the directors of CUPS STUDIO. Every other company they run is a node.
Timeline
Acts, filings and financial milestones
19-12
Gazette deed
IncorporationAppointment: SALBETH Tom (statutory director) · Founder · Founding capital7 points ▸
- Incorporation, 15-12-2022
- Founder, SALBETH Tom
- Founding capital
- Director appointment, SALBETH Tom (statutory director)
- Registered office clause, “1030 Schaerbeek,boulevard Général Wahis,26 boîte 11” (deed in French)
- Other provision, “toute communication vers cette adresse par actionnaires,titulaires de titres émis par société et titulaires de certificats émis avec collaboration société réput…” (deed in French)
- Pre-incorporation commitments, “takeover, tous engagements et obligations en résultant et toutes activités entreprises au nom et pour compte société en formation” (deed in French)
Sources:Publications in the Belgian Official GazetteFilings with the National Bank
History
Company details
Register details
Identity
KBO recordRegistered office and establishments
Activities
NACEBEL 2025Codes under NACEBEL 2008
24 activities
- Toutes activités et prestations de services dans le domaine des contenus audiovisuels et,notamment la production,la distribution et la diffusion de contenus audiovisuels pour son compte ou pour te compte de tiers
- Toutes opérations de conseil,conception,production,réalisation,édition,diffusion,direction artistique.coordination,exposition,location,revente,fabrication et courtage de matériel et services destinés à créer et favoriser la communication,l'information
- La mise en valeur artistique,l'édition,la promotion et la publicité au travers des techniques audiovisuelles,graphiques,photographiques,acoustiques,sonores,optiques,digitales,numériques,hertziennes,informations,satellites,cinématographiques,électroniques,informatique de cinéma,de télévision,de vidéo et d'arts du spectacle ainsi que l'organisation de toutes matières connexes complémentaires aux techniques précitées
- L'organisation et la réalisation de castings
- La coordination technique,artistique et opérationnelle et/ou l'animation d'événements
- La mise en scène et la direction d'artistes
- Le copywriting
- La réalisation de sondage ou enquêtes marketing
- La fabrication et la prestation de séquences,chroniques,capsules diffusées sur tous les médias
- La vente et l'achat d'espaces publicitaires de toutes natures et sur quelque support que ce soit
- L'acquisition et/ou la représentation de droits d'auteur,de film,d'images fixes ou animées,de graphisme,de dessins,de peintures,de sons,de musiques de textes,de scénarios,de nouvelles,d'artiste,de chronique télé et tous produits audiovisuels,littéraires,phonographiques,musicaux et sur tous supports existants ou à créer et par tous procédés connus et qui seront découverts
- Tous travaux de recherche en vue de la mise en place de productions audiovisuelles
- La réalisation et/ou la production de films documentaires,de reportages audiovisuels,d'écrits et d'émissions de télévision
- Toutes activités industrielles et commerciales y relatives et notamment l'achat,la vente,l'importation l'exportation,la conception,la fabrication,la transformation,la réparation,la location,le courtage,la représentation de tous biens,services,procédés,droits,produits ou marchandises,ainsi que la prestation de tous services,conseils,études,consultances,expertises,transactions,promotions et courtages dans ces domaines
- La publication,la distribution,la commercialisation de tous livres et articles dans le cadre de ces activités et en tous domaines en général
- L'exploitation de tous droits intellectuels et de propriété industrielle ou commerciale y relatif
- Toutes activités et la prestation de tous services dans le domaine de la publicité,l'édition,les jeux et jouets et le commerce en général de tous produits,articles,équipements,matériels et supports y relatifs
- L'exploitation de tous établissements ou de tous commerces à usage de snacks-bars,cafétérias,crêperies,glaciers,salon de thé,et en général de tous établissements de consommation de type petite restauration pour lesquels aucun accès la profession n'est exigé
- La restauration,le service-traiteur,la vente en gros et en détail,la location.la mise à disposition,l'importation,l'exportation et le commerce en général de tous produits de petite restauration et d'alimentation ainsi que tous articles,matériels et équipements en rapport avec fa restauration,l'alimentation et les réceptions ou en rapport avec l'aménagement et la décoration d'établissements liés au secteur de l'Horeca
- L'organisation et la gestion d'événements
- L'investissement et la prise de participation et de tous intérêts sous toutes formes dans toutes affaires ou entreprises,quel que soit leur objet
- La constitution et la gestion de son propre patrimoine mobilier et immobilier et notamment l'acquisition et la vente de biens meubles et immeubles,l'échange,la location,la construction,la rénovation,la transformation,l'aménagement,l'équipement et la décoration de tous bien immeubles
- L'acceptation de tous mandats d'administrateur ou gérant d'autres sociétés,se porter caution et donner tous biens en garantie dans le cadre de ses activités
- Les services de consultance,des avis,de l'aide à la gestion et des services sur le plan de l'administration des sociétés en ce compris l'exercice de mandats d'administrateur,d'administrateur délégué,de directeur de liquidateur ou de fonctions similaires dans d'autres sociétés
Invoicing and payment
Financial year and general meeting
Accounts at the NBBSites & property
Buildings and parcels at the address
| Cadastral parcel | Region | Area | Buildings | Height / floors |
|---|---|---|---|---|
| 21904B0384/00L000 | Brussels | 3,950 m² | 1 · 661 m² | 24.7 m · 7 |