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Burson

Active
Private limited companyfounded 1983active for 42 yearsde Meeûssquare 37, 1000 Brussel, BelgiumKBO/BCE: BE 0425.042.518
Summary

Burson has been active since 1983 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €2.5m and a net result of €2.4m. Equity has been growing by about 7.7% per year since 2018. The computed 12-month bankruptcy probability is 0.3% (very low).

Overview

Official details

Source: KBO
Status
Active since 29-12-1983 Normal situation
Registered office
66 active companies are registered at this address 2 started in the 12 months before. Source: KBO register, as of 1 November 2026.
Activity
Public relations and communication consultancy NACE 73300and 1 other
Establishment unit
2.023.935.781 1000 Brussel, since 01-01-1984
Financial year end
31 December
Peppol
Reachable since 30-12-2025

Board and ownership

Board
Auditor
PwC Reviseurs d'Entreprises
Shareholders
  • WPP PLCLEI register
  • WPP (GROUP) NOMINEES Ltdannual accounts 2018
  • WPP TORONTO Ltdannual accounts 2018

Financial position

85 Excellent Checked score 2025
Bankruptcy probabilitywithin 12 months
0.3%
Annual accounts 2025
Turnover
€16.7m
▲ 8.7%
Profit
€2.4m
▲ 12.9%
Equity
€2.5m
▼ 4.5%
Total assets
€6.4m
▲ 16.2%
Employees on 31-12-2025
56
▼ 6.7%
Filed on 29-04-2026, 93 days before the deadline
Score breakdownraises riskLiquidity: current ratio 1.57, cash €113,535, halved2 of the last 3 accounts latelowers riskFounded in 1983Profit of €2.4m (financial year 2025)Show the evidence

Checked score

Score 2025
85 / 100
Excellent
Probability in this band: under 0.55%
Financially stronger than 49% of medium-sized companies in advertising and market research (NACE 73)
Financial strength · tick: 2024
Strong
Solvency 64-9
equity 39.4% of total assets
Liquidity 21-14
short-term debt 60.6% · cash 1.8%
Profitability 100+5
return on assets 37.0%
Bankruptcy probability within 12 months
0.3% Very low
0%0.5%1.5%4%10%≥ 25%

About 3 in 1,000 comparable companies go bankrupt within 12 months (an estimate).

Sector median 0.1% (117 companies, NACE 73, medium-sized)
Last 24 months 12-2024: 0.1% 01-2025: 0.1%● unchanged vs 12-2024 02-2025: 0.1%● unchanged vs 01-2025 03-2025: 0.1%● unchanged vs 02-2025 04-2025: 0.1%● unchanged vs 03-2025 05-2025: 0.1%● unchanged vs 04-2025lowest value 06-2025: 0.1%● unchanged vs 05-2025 07-2025: 0.1%● unchanged vs 06-2025 08-2025: 0.2%▲ +0.1 percentage points vs 07-2025 09-2025: 0.3%▲ +0.1 percentage points vs 08-2025 10-2025: 0.3%● unchanged vs 09-2025highest value 11-2025: 0.2%▼ -0.1 percentage points vs 10-2025 12-2025: 0.2%● unchanged vs 11-2025 01-2026: 0.2%● unchanged vs 12-2025 02-2026: 0.1%▼ -0.1 percentage points vs 01-2026 03-2026: 0.1%● unchanged vs 02-2026 04-2026: 0.1%● unchanged vs 03-2026 05-2026: 0.1%● unchanged vs 04-2026 06-2026: 0.3%▲ +0.2 percentage points vs 05-2026 07-2026: 0.3%● unchanged vs 06-2026 08-2026: 0.3%● unchanged vs 07-2026 09-2026: 0.3%● unchanged vs 08-2026 10-2026: 0.3%● unchanged vs 09-2026 11-2026: 0.3%● unchanged vs 10-2026
Credit of up to €210,000 on 30-day terms is acceptable
Liquidity is ample, with a current ratio of 1.57 (2.02 in 2024), above the usual 1.5. Short-term debt is 60.6% and cash 1.8% of total assets. However, 60.6% of the assets are financed with debt and provisions.
Calculation

The band follows from the bankruptcy probability. 10 more points roughly halve it.

75-100 Excellent under 0.55%
60-74 Healthy 0.55% to 1.5%
45-59 Fair 1.5% to 4.2%
25-44 Weak 4.2% to 15.0%
0-24 Critical over 15.0%

Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, medium-sized). It does better than 40% of them on solvency, 16% on liquidity, 97% on profitability and 43% on growth.

The bankruptcy probability was computed on 01-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.

Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).

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The scores and ratios are Checked's own calculations, not a credit decision.

Signals

Five signals.
lowers riskraises riskneutral
raises risk · Liquidity: current ratio 1.57, cash €113,535, halved
NBB · annual accounts
lowers risk · Founded in 1983
Companies that have existed this long fail less often. How much that weighs depends on the rest of the company's profile.
KBO
raises risk · 2 of the last 3 accounts late
NBB · filings
lowers risk · Profit of €2.4m (financial year 2025)
NBB · annual accounts
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 29-04-2026, 93 days ahead of the deadline.
NBB · 10 filings
Deviation from the deadline
2025
93 days early
2024
61 days late
2023
51 days late
2022
65 days late
2021
73 days late
2020
102 days late
2019
125 days late
← before the deadline after the deadline →
tick = median of all Belgian filingsring = median in the sector

The company filed its last 7 accounts on average 55 days after the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.

Searched, nothing found (2)
neutral · Next filing not due yet
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. The company usually files around 30 September (4 of the last 5 accounts filed within 30 days either side of that date).
Companies Code · seven months
Where today falls in the filing period
01-11-2026 today31-12-2026 year end31-07-2027 deadline
neutral · No strike-offs in the KBO publications
That holds for every publication since 2021.
KBO publications

Key points

  • Merger with HILL AND KNOWLTON INTERNATIONAL BELGIUM NVmerger on 05-06-2026 2026 View
  • Positive: 6 profitable years in a rowprofit 2025: €2.4m 6 years View
  • A director leftlatest change 02-09-2026 · 3 in office 1 left View

Comparable companies

These companies have the same main activity as Burson: public relations and communication consultancy (NACE 73300). They are comparable in size and age: total assets between €2.9m and €14m, founded between 1971 and 2001.

CompanyTotal assetsTurnover
Burson Brussel€6.4m€16.7m
TIPIK COMMUNICATION AGENCY Brussel€5.3m€17.7m
Fleishman-Hillard Brussel€10.1m€21.3m
EDELMAN PUBLIC RELATIONS WORLDWIDE Elsene€10.2m€9.8m
IPG Belgium Brussel€13.9m€9.4m
G4S EVENT SERVICES Brussel€2.9m€8.4m
DGA Group Europe Brussel€11.8m€15.4m
Full comparison

Key facts about Burson

What is the company number of Burson?
The company number of Burson is 0425.042.518. The VAT number is the same number with BE in front: BE 0425.042.518.
Where is Burson based?
The registered office is at de Meeûssquare 37, 1000 Brussel.Company details
What does Burson do?
According to the KBO register, the main activity is public relations and communication consultancy (NACE 73300).
What is the legal form of Burson?
The legal form of Burson is Private limited company (BV).
When was Burson founded?
Burson was founded on 29-12-1983.
Is Burson still active?
Yes, Burson is an active enterprise in the KBO register.
How many employees does Burson have?
Burson had an average of 59 full-time equivalents in financial year 2025, according to the filed annual accounts.Financials
What is the turnover of Burson?
The turnover of Burson was €16.7m in financial year 2025, according to the filed annual accounts.
Is Burson profitable?
In financial year 2025, Burson made a profit of €2.4m.
Where can I find the annual accounts of Burson?
Burson filed 42 annual accounts with the National Bank of Belgium, the latest for financial year 2025.
When are the next annual accounts of Burson due?
Burson must file the annual accounts for financial year 2026 by 31-07-2027.Timeline

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