BUG
ActiveFinancials · financial year 2025, micro format
2025 annual accounts filed 13 days after the deadline Filed on 13 November 2025, deadline 31 October 2025 (7 months after the close on 31 March 2025, Companies Code art. 3:10). Source: NBB, 2025-00565882.
Annual accounts 2025 filed on 13-11-2025 PDF all 15 filings
Turnover
≈ €110,000
Estimated: probably between €98,000 and €150,000
Total assets
€168,010▲ 24.0%
2024 · €135,546
Net result
€35,788▲ 25.7%
2024 · €28,468
Working capital
€142,433▲ 38.0%
2024 · €103,243
Multi-year overview
2019 to 2025, 7 financial yearsOperating result
€48,103
▲ 19.7%
2025
20192025
Net result
€35,788
▲ 25.7%
2025
middle half of the sector
20192025
Equity
€150,548
▲ 31.2%
2025
middle half of the sector
20192025
Total assets
€168,010
▲ 24.0%
2025
middle half of the sector
20192025
Debt
€17,462
▼ 16.0%
2025
20192025
Working capital
€142,433
▲ 38.0%
2025
highest quarter of the sector
20192025
Solvency
89.6%
▲ 4.9pp
2025
highest quarter of the sector
20192025
Current ratio
9.35
▲ 3.28
2025
highest quarter of the sector
20192025
Return on assets (ROA)
21.3%
▲ 0.3pp
2025
middle half of the sector
20192025
Every figure per financial year
Every figure with its change against the financial year before
favourable
unfavourable
Line2019202020212022202320242025
Operating result€12,218-€17,555▲ 43.7%€11,560▼ 34.1%€20,641▲ 78.5%€44,113▲ 114%€40,196▼ 8.9%€48,103▲ 19.7%
Net result€7,051-€13,463within the sector's middle half▲ 90.9%€8,189within the sector's middle half▼ 39.2%€14,701within the sector's middle half▲ 79.5%€29,976within the sector's middle half▲ 104%€28,468within the sector's middle half▼ 5.0%€35,788within the sector's middle half▲ 25.7%
Equity€19,963-€33,425within the sector's middle half▲ 67.4%€41,615within the sector's middle half▲ 24.5%€56,316within the sector's middle half▲ 35.3%€86,292within the sector's middle half▲ 53.2%€114,760within the sector's middle half▲ 33.0%€150,548within the sector's middle half▲ 31.2%
Total assets€46,834-€38,374below the sector's middle half▼ 18.1%€49,112below the sector's middle half▲ 28.0%€69,387within the sector's middle half▲ 41.3%€110,082within the sector's middle half▲ 58.6%€135,546within the sector's middle half▲ 23.1%€168,010within the sector's middle half▲ 24.0%
Debt€26,871-€4,948▼ 81.6%€7,497▲ 51.5%€13,071▲ 74.4%€23,790▲ 82.0%€20,786▼ 12.6%€17,462▼ 16.0%
Working capital€16,951-€31,601within the sector's middle half▲ 86.4%€40,407within the sector's middle half▲ 27.9%€51,606within the sector's middle half▲ 27.7%€70,520within the sector's middle half▲ 36.7%€103,243within the sector's middle half▲ 46.4%€142,433above the sector's middle half▲ 38.0%
Solvency42.6%-87.1%above the sector's middle half▲ 44.5pp84.7%above the sector's middle half▼ 2.4pp81.2%above the sector's middle half▼ 3.6pp78.4%above the sector's middle half▼ 2.8pp84.7%above the sector's middle half▲ 6.3pp89.6%above the sector's middle half▲ 4.9pp
Current ratio1.65-8.87above the sector's middle half▲ 7.226.88above the sector's middle half▼ 1.984.95above the sector's middle half▼ 1.944.02within the sector's middle half▼ 0.936.06above the sector's middle half▲ 2.059.35above the sector's middle half▲ 3.28
Return on assets (ROA)15.1%-35.1%above the sector's middle half▲ 20.0pp16.7%within the sector's middle half▼ 18.4pp21.2%within the sector's middle half▲ 4.5pp27.2%above the sector's middle half▲ 6.0pp21.0%within the sector's middle half▼ 6.2pp21.3%within the sector's middle half▲ 0.3pp
above
within
below
The sector band is the middle half of the companies in Advertising, market research and public relations activities (NACE 73). A quarter of them sit below it, a quarter above. Each year counts only accounts in the same format, and only where there are at least 30.
The operating result for 2025 is 20% higher than in 2024 and the highest since 2021. It is a recovery after the fall in 2024.
Turnover and EBIT margin are not published. The micro format does not require them. The turnover shown is an estimate from the gross margin.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €168,010
Fixed assets
€8,515 ▼ 28.6%
Current assets
€159,495 ▲ 29.0%
Equity and liabilities €168,010
Equity
€150,548 ▲ 31.2%
Debt
€17,462 ▼ 16.0%
Debt's share of the balance-sheet total falls from 15.3% to 10.4%. Equity is higher and debt is lower.
Key figures and ratios
EBITDA
€51,505▲
2024 · €44,451
Cash flow
€39,190▲
2024 · €32,723
Debt to equity
0.12▼
2024 · 0.18
ROE
23.8%▼
2024 · 24.8%
Interest coverage
over 100
2024 · over 100
Debt ≤ 1 year
€17,062▼
2024 · €20,386
Income taxes
€12,158▲
2024 · €11,462
Green means a favourable move, even when the figure itself falls, as with debt or debt to equity.
Investments
| Item | 31-03-2022 | 31-03-2023 | 31-03-2024 | 31-03-2025 |
|---|---|---|---|---|
| Tangible fixed assets | €4,350 | €15,605 | - | - |
| Depreciation and write-downs of the year | €1,477 | €3,473 | €4,255 | €3,403 |
Source: notes to the 2022 to 2025 annual accounts (statement of fixed assets)
Annual accounts
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €918 | €918 | €918 | €1,477 | €3,473 | €4,255 | €3,403 | ▼ 20.0% |
| Other operating charges640/8 | - | - | - | €938 | €563 | €559 | €575 | ▲ 2.7% |
| Gross operating margin9900 | €14,770 | €19,535 | €13,452 | €23,055 | €48,149 | €45,010 | €52,080 | ▲ 15.7% |
| Operating profit (loss)9901 | €12,218 | €17,555 | €11,560 | €20,641 | €44,113 | €40,196 | €48,103 | ▲ 19.7% |
| Financial income75/76B | - | - | - | €1,219 | €1,809 | - | €2 | - |
| Recurring financial income75 | €342 | - | €1,258 | €1,219 | €1,809 | - | €2 | - |
| Financial charges65/66B | - | - | - | €94 | €89 | €266 | €159 | ▼ 40.3% |
| Recurring financial charges65 | €149 | €85 | €183 | €94 | €89 | €266 | €159 | ▼ 40.3% |
| Profit (loss) for the period before taxes9903 | €12,411 | €17,470 | €12,635 | €21,766 | €45,833 | €39,930 | €47,946 | ▲ 20.1% |
| Income taxes67/77 | €5,360 | €4,007 | €4,446 | €7,064 | €15,857 | €11,462 | €12,158 | ▲ 6.1% |
| Profit (loss) for the period9904 | €7,051 | €13,463 | €8,189 | €14,701 | €29,976 | €28,468 | €35,788 | ▲ 25.7% |
| Profit (loss) for the period to be appropriated9905 | €7,051 | €13,463 | €8,189 | €14,701 | €29,976 | €28,468 | €35,788 | ▲ 25.7% |
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|
| Assets | ||||||||
| Total assets20/58 | €46,834 | €38,374 | €49,112 | €69,387 | €110,082 | €135,546 | €168,010 | ▲ 24.0% |
| Fixed assets21/28 | €3,674 | €2,755 | €1,837 | €4,710 | €16,172 | €11,918 | €8,515 | ▼ 28.6% |
| Tangible fixed assets22/27 | €3,674 | €2,755 | €1,837 | €4,710 | €16,172 | €11,918 | €8,515 | ▼ 28.6% |
| Plant, machinery and equipment23 | - | - | - | €2,523 | €3,167 | €1,731 | €1,147 | ▼ 33.7% |
| Furniture and vehicles24 | - | - | - | €2,186 | €13,005 | €10,186 | €7,368 | ▼ 27.7% |
| Current assets29/58 | €43,160 | €35,618 | €47,275 | €64,677 | €93,910 | €123,628 | €159,495 | ▲ 29.0% |
| Amounts receivable within one year40/41 | €13,962 | €11,139 | €26,391 | €36,119 | €48,965 | €56,705 | €63,378 | ▲ 11.8% |
| Trade receivables40 | - | - | - | €10,867 | €16,578 | €17,206 | €14,176 | ▼ 17.6% |
| Other amounts receivable41 | - | - | - | €25,252 | €32,387 | €39,500 | €49,202 | ▲ 24.6% |
| Cash at bank and in hand54/58 | €29,198 | €24,479 | €20,884 | €28,559 | €44,945 | €66,923 | €93,952 | ▲ 40.4% |
| Deferred charges and accrued income490/1 | - | - | - | - | - | - | €2,165 | - |
| Equity and liabilities | ||||||||
| Total equity and liabilities10/49 | €46,834 | €38,374 | €49,112 | €69,387 | €110,082 | €135,546 | €168,010 | ▲ 24.0% |
| Equity10/15 | €19,963 | €33,425 | €41,615 | €56,316 | €86,292 | €114,760 | €150,548 | ▲ 31.2% |
| Contributions10/11 | €6,200 | €6,200 | €6,200 | €6,200 | €6,200 | €6,200 | €6,200 | = |
| Capital10 | - | - | - | €6,200 | €6,200 | €6,200 | €6,200 | = |
| Issued capital100 | - | - | - | €18,600 | €18,600 | €18,600 | €18,600 | = |
| Uncalled capital101 | - | - | - | €12,400 | €12,400 | €12,400 | €12,400 | = |
| Reserves13 | €12,715 | €26,178 | €34,367 | €49,069 | €79,045 | €107,513 | €143,300 | ▲ 33.3% |
| Non-distributable reserves130/1 | - | - | - | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Legal reserve130 | - | - | - | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Distributable reserves133 | - | - | - | €47,209 | €77,185 | €105,653 | €141,440 | ▲ 33.9% |
| Profit (loss) carried forward14 | €1,047 | €1,047 | €1,047 | €1,047 | €1,047 | €1,047 | €1,047 | = |
| Amounts payable17/49 | €26,871 | €4,948 | €7,497 | €13,071 | €23,790 | €20,786 | €17,462 | ▼ 16.0% |
| Amounts payable within one year42/48 | €26,209 | €4,018 | €6,868 | €13,071 | €23,390 | €20,386 | €17,062 | ▼ 16.3% |
| Trade debts44 | €883 | €2,358 | €2,485 | €2,553 | €2,258 | €1,601 | - | - |
| Suppliers440/4 | - | - | - | €2,553 | €2,258 | €1,601 | - | - |
| Taxes, remuneration and social security45 | - | - | - | €10,518 | €21,131 | €18,784 | €17,062 | ▼ 9.2% |
| Taxes450/3 | - | - | - | €8,161 | €18,227 | €15,847 | €14,111 | ▼ 11.0% |
| Remuneration and social security454/9 | - | - | - | €2,356 | €2,905 | €2,937 | €2,951 | ▲ 0.5% |
| Accrued charges and deferred income492/3 | - | - | - | - | €400 | €400 | €400 | = |
| Line | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €7,051 | €13,463 | €8,189 | €14,701 | €29,976 | €28,468 | €35,788 | ▲ 25.7% |
| + Depreciation and write-downs630 | €918 | €918 | €918 | €1,477 | €3,473 | €4,255 | €3,403 | ▼ 20.0% |
| Operating cash flow (approximation) | €7,969 | €14,381 | €9,108 | €16,179 | €33,449 | €32,723 | €39,190 | ▲ 19.8% |
| Investment in fixed assets (approximation) | - | €0 | €0 | -€4,350 | -€14,935 | €0 | €0 | - |
| Change in cash | - | -€4,719 | -€3,595 | €7,675 | €16,386 | €21,979 | €27,029 | ▲ 23.0% |
A Belgian filing has no cash-flow statement. These rows are therefore an approximation, derived from the income statement and the balance-sheet moves.
Historical observation
In July 2024, 34,693 companies had the same profile as BUG has now. Two years later, 95.3% were still going and 0.7% had gone bankrupt.
- Micro
- 10 to 20 years old
- solvency 30% or more
- a profit of 5% of the balance sheet or more
95.3%
was still going
3.9%
stopped otherwise
0.7%
went bankrupt
That fits the bankruptcy probability of BUG itself: < 0.1% within 12 months.
Test of the method
The method was tested on the 497,446 companies of July 2024. Each company was given the bankruptcy share of the same profile a year earlier, in July 2023. The expectation was that 1.6% would go bankrupt within 24 months. In fact 1.7% went bankrupt.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 0.9% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
A company that went bankrupt had a higher expected share than one that kept going in 74.5% of comparisons. The level depends on the economy. In a year with more bankruptcies than the year before, the actual share is higher than the expected one.
This is an observation about 34,693 companies, not a prediction for BUG. The sector does not count, because the KBO no longer lists a sector for a company that has stopped. By sector, mostly the survivors would count, which would paint too rosy a picture.
Latest 10 of 15 filings with the National Bank
| Financial year | Type | Filed | Reference | Document |
|---|---|---|---|---|
| 31-03-2025 | micro format | 13-11-2025 | 2025-00565882 | |
| 31-03-2024 | micro format | 01-10-2024 | 2024-00483877 | |
| 31-03-2023 | micro format | 07-09-2023 | 2023-00438986 | |
| 31-03-2022 | micro format | 27-09-2022 | 2022-20436376 | |
| 31-03-2021 | micro format | 23-09-2021 | 2021-68100223 | |
| 31-03-2020 | micro format | 01-10-2020 | 2020-57800450 | |
| 31-03-2019 | micro format | 03-09-2019 | 2019-60800090 | |
| 31-03-2018 | micro format | 10-09-2018 | 2018-62300389 | |
| 31-03-2017 | abbreviated format | 05-10-2017 | 2017-66100053 | |
| 31-03-2016 | abbreviated format | 31-08-2016 | 2016-51300276 |