BRAND MACHINE
ActiveSummary
BRAND MACHINE has been active since 2008 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €29.3m and a net result of €17.4m. Equity is growing by about 16% per year across the filed financial years. Its solvency ranks better than 95% of 3,840 sector peers (NACE 70, financial year 2025). The computed 12-month bankruptcy probability is 0.1% (very low).
Financials · financial year 2025, full format
2021 to 2025, 5 financial years 2018 to 2025, 8 financial years
The operating result recovers in 2025; 2025 is 25% above 2024 and is the highest result in the available series.
What the company sold each financial year and what was left of it. A loss stands below the zero line.
What the company owns (total assets), how much of it is its own (equity) and how much it owes.
Short-term assets minus short-term debts. Above zero the company can pay its bills in the short term.
How much of each euro of turnover is left from operations (EBIT margin) and what the assets earn (return on assets).
The share of the company financed with its own means. The higher it is, the better it absorbs a shock.
Short-term assets per euro of short-term debt. Above 1 the short-term debts are covered.
Average staff in full-time equivalents (FTE).
Use the arrow keys on the chart for the figures per year.
Sector: the middle half of NACE 70, Activities of head offices; management consultancy activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30. Dashed line: the median. Available for Net result, Equity, Total assets, Working capital, Solvency, Current ratio, Return on assets (ROA), Staff (FTE).
Peer companies
Historical observationOf the 34,695 companies that looked in July 2024 the way this one looks now, 0.7% went bankrupt within 24 months and 95.3% are still going.
- Micro
- 10 to 20 years old
- solvency 30% or more
- a profit of 5% of the balance sheet or more
For this company itself Checked computes a bankruptcy probability of 0.1% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,473 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.5% |
| 3 | 0.5% | 0.6% |
| 4 | 0.7% | 0.8% |
| 5 | 0.9% | 1.0% |
| 6 | 1.3% | 1.5% |
| 7 | 1.6% | 1.8% |
| 8 | 1.8% | 1.8% |
| 9 | 3.0% | 3.1% |
| 10 | 5.6% | 6.2% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74.5% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 34,695 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Operating income70/76A | - | - | - | €3.9m | €4.2m | €4.9m | €5.0m | €6.2m | ▲ 24.1% |
| Turnover70 | €3.4m | €3.6m | €3.1m | €3.8m | €4.2m | €4.9m | €4.9m | €6.1m | ▲ 24.4% |
| Other operating income74 | - | - | - | €0.06m | €0.007m | €0.02m | €0.02m | €0.008m | ▼ 59.8% |
| Operating charges60/66A | - | - | - | €0.4m | €0.4m | €0.5m | €0.6m | €0.7m | ▲ 19.1% |
| Services and other goods61 | - | - | - | €0.1m | €0.1m | €0.1m | €0.2m | €0.2m | ▲ 26.4% |
| Remuneration, social security and pensions62 | - | - | - | €0.2m | €0.3m | €0.4m | €0.4m | €0.5m | ▲ 16.1% |
| Other operating charges640/8 | - | - | - | €0.004m | €0.004m | €0.004m | €0.003m | €0.003m | ▲ 2.6% |
| Operating profit (loss)9901 | €2.8m | €3.1m | €2.6m | €3.5m | €3.8m | €4.4m | €4.4m | €5.5m | ▲ 24.7% |
| Financial income75/76B | - | - | - | €0.04m | €0.08m | €0.5m | €0.6m | €13.4m | ▲ 2,294% |
| Recurring financial income75 | €0.06m | €0.02m | €0.06m | €0.04m | €0.08m | €0.5m | €0.6m | €13.4m | ▲ 2,294% |
| Income from financial fixed assets750 | - | - | - | - | - | €0.02m | €0.02m | €13.0m | ▲ 65,654% |
| Income from current assets751 | - | - | - | €0.04m | €0.08m | €0.4m | €0.5m | €0.4m | ▼ 27.4% |
| Other financial income752/9 | - | - | - | - | €3 | €0.04m | €80 | €0.006m | ▲ 6,868% |
| Financial charges65/66B | - | - | - | €0.02m | €0.06m | -€0.02m | €0.005m | €0.008m | ▲ 60.7% |
| Recurring financial charges65 | €385 | €216 | €0.009m | €0.02m | €0.06m | -€0.02m | €0.005m | €0.008m | ▲ 60.7% |
| Debt charges650 | - | - | - | - | €0.01m | €0.001m | €0.001m | €0.001m | ▲ 43.6% |
| Write-downs on current assets other than stocks, contracts in progress and trade receivables: additions (reversals)651 | - | - | - | €0.01m | €0.01m | -€0.02m | €0.005m | €0.007m | ▲ 63.3% |
| Other financial charges652/9 | - | - | - | €0.006m | €0.03m | €0 | - | - | - |
| Profit (loss) for the period before taxes9903 | €2.8m | €3.1m | €2.7m | €3.5m | €3.8m | €4.9m | €4.9m | €18.9m | ▲ 281% |
| Income taxes67/77 | €0.9m | €0.9m | €0.8m | €0.9m | €1.0m | €1.2m | €1.2m | €1.5m | ▲ 20.5% |
| Taxes670/3 | - | - | - | €0.9m | €1.0m | €1.2m | €1.2m | €1.5m | ▲ 20.5% |
| Profit (loss) for the period9904 | €1.9m | €2.2m | €1.9m | €2.7m | €2.9m | €3.7m | €3.7m | €17.4m | ▲ 368% |
| Transfer from tax-exempt reserves789 | - | - | - | €0.4m | €0.4m | €0.09m | €0 | €0.9m | - |
| Transfer to tax-exempt reserves689 | - | - | - | €0.8m | €0.8m | €1.0m | €1.0m | €0 | ▼ 100% |
| Profit (loss) for the period to be appropriated9905 | €1.7m | €2.0m | €1.9m | €2.3m | €2.5m | €2.8m | €2.7m | €18.3m | ▲ 574% |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Assets | |||||||||
| Total assets20/58 | €11.4m | €13.7m | €15.6m | €18.2m | €20.8m | €24.6m | €25.2m | €29.7m | ▲ 17.9% |
| Fixed assets21/28 | €3.4m | €3.4m | €4.0m | €4.1m | €6.2m | €7.3m | €9.1m | €4.0m | ▼ 56.4% |
| Financial fixed assets28 | €3.4m | €3.4m | €4.0m | €4.1m | €6.2m | €7.3m | €9.1m | €4.0m | ▼ 56.4% |
| Affiliated companies280/1 | - | - | - | €3.6m | €4.0m | €4.0m | €4.0m | €4.0m | = |
| Participating interests280 | - | - | - | €3.1m | €3.1m | €3.1m | €3.1m | €3.1m | = |
| Amounts receivable281 | - | - | - | €0.5m | €0.9m | €0.9m | €0.9m | €0.9m | = |
| Other financial fixed assets284/8 | - | - | - | €0.6m | €2.2m | €3.3m | €5.2m | €0 | ▼ 100% |
| Shares284 | - | - | - | €0.6m | €2.2m | €3.3m | €5.2m | €0 | ▼ 100% |
| Current assets29/58 | €8.0m | €10.3m | €11.6m | €14.1m | €14.6m | €17.4m | €16.1m | €25.7m | ▲ 60.2% |
| Amounts receivable after more than one year29 | - | - | - | €0.3m | €0.3m | €0.4m | €0.3m | €1.1m | ▲ 290% |
| Other amounts receivable291 | - | - | - | €0.3m | €0.3m | €0.4m | €0.3m | €1.1m | ▲ 290% |
| Stocks and contracts in progress3 | - | - | - | - | €0 | €0 | €0 | €0 | - |
| Amounts receivable within one year40/41 | €3.3m | €3.0m | €3.0m | €3.8m | €1.0m | €1.3m | €1.0m | €17.0m | ▲ 1,617% |
| Trade receivables40 | - | - | - | €3.8m | €0.8m | €1.0m | €0.7m | €0.9m | ▲ 38.5% |
| Other amounts receivable41 | - | - | - | €0.09m | €0.2m | €0.3m | €0.3m | €16.0m | ▲ 5,147% |
| Current investments50/53 | - | - | €2.0m | €2.0m | €12.7m | €15.2m | €10.7m | €7.4m | ▼ 30.8% |
| Other investments51/53 | - | - | - | €2.0m | €12.7m | €15.2m | €10.7m | €7.4m | ▼ 30.8% |
| Cash at bank and in hand54/58 | €4.5m | €7.1m | €6.4m | €7.9m | €0.5m | €0.3m | €3.8m | €0.2m | ▼ 95.4% |
| Deferred charges and accrued income490/1 | - | - | - | €0.05m | €0.03m | €0.1m | €0.2m | €0.09m | ▼ 64.4% |
| Equity and liabilities | |||||||||
| Total equity and liabilities10/49 | €11.4m | €13.7m | €15.6m | €18.2m | €20.8m | €24.6m | €25.2m | €29.7m | ▲ 17.9% |
| Equity10/15 | €10.8m | €13.0m | €15.0m | €17.6m | €20.5m | €24.2m | €24.9m | €29.3m | ▲ 17.6% |
| Contributions10/11 | €3.0m | €3.0m | - | €3.0m | €3.0m | €3.0m | €0.02m | €0.02m | = |
| Reserves13 | €7.8m | €10.0m | €11.9m | €14.6m | €17.5m | €21.2m | €24.9m | €29.3m | ▲ 17.6% |
| Non-distributable reserves130/1 | - | - | - | €0.3m | €0.3m | €0 | - | - | - |
| Reserves not available under the articles1311 | - | - | - | €0.3m | €0.3m | €0 | - | - | - |
| Tax-exempt reserves132 | - | - | - | €1.4m | €1.8m | €2.7m | €3.7m | €2.7m | ▼ 25.5% |
| Distributable reserves133 | - | - | - | €12.9m | €15.4m | €18.5m | €21.2m | €26.5m | ▲ 25.1% |
| Amounts payable17/49 | €0.6m | €0.7m | €0.6m | €0.6m | €0.3m | €0.4m | €0.3m | €0.4m | ▲ 48.5% |
| Amounts payable within one year42/48 | €0.6m | €0.7m | €0.6m | €0.6m | €0.3m | €0.4m | €0.2m | €0.4m | ▲ 69.5% |
| Trade debts44 | €0.001m | €0.001m | €0.004m | €0.006m | €0.2m | €0.2m | €0.08m | €0.004m | ▼ 95.1% |
| Suppliers440/4 | - | - | - | €0.006m | €0.2m | €0.2m | €0.08m | €0.004m | ▼ 95.1% |
| Taxes, remuneration and social security45 | - | - | - | €0.6m | €0.07m | €0.1m | €0.2m | €0.4m | ▲ 157% |
| Taxes450/3 | - | - | - | €0.6m | €0.04m | €0.08m | €0.1m | €0.4m | ▲ 240% |
| Remuneration and social security454/9 | - | - | - | €0.02m | €0.03m | €0.05m | €0.05m | €0.04m | ▼ 21.8% |
| Accrued charges and deferred income492/3 | - | - | - | €0.002m | €0.02m | €0.03m | €0.03m | €47 | ▼ 99.9% |
| Line | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €1.9m | €2.2m | €1.9m | €2.7m | €2.9m | €3.7m | €3.7m | €17.4m | ▲ 368% |
| Operating cash flow (approximation) | €1.9m | €2.2m | €1.9m | €2.7m | €2.9m | €3.7m | €3.7m | €17.4m | ▲ 368% |
| Investment in fixed assets (approximation) | - | -€0.06m | -€0.5m | -€0.2m | -€2.1m | -€1.1m | -€1.9m | €5.2m | - |
| Change in cash | - | €2.5m | -€0.7m | €1.6m | -€7.4m | -€0.2m | €3.5m | -€3.7m | - |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Latest 10 of 17 filings with the National Bank
| Financial year | Type | Filed | Reference |
|---|---|---|---|
| 31-12-2025 | full format | 24-07-2026 | 2026-00343745 |
| 31-12-2024 | full format | 22-07-2025 | 2025-00296830 |
| 31-12-2023 | full format | 26-07-2024 | 2024-00286160 |
| 31-12-2022 | full format | 25-07-2023 | 2023-00265483 |
| 31-12-2021 | full format | 25-07-2022 | 2022-20221609 |
| 31-12-2020 | full format | 28-07-2021 | 2021-41600101 |
| 31-12-2019 | full format | 23-07-2020 | 2020-32500454 |
| 31-12-2018 | full format | 22-07-2019 | 2019-35200017 |
| 31-12-2017 | full format | 24-07-2018 | 2018-38200080 |
| 30-09-2016 | full format | 04-04-2017 | 2017-07800192 |
Similar companies · same sector, comparable size
Public contracts: No European public contracts awarded found since October 2016. Contracts below the EU thresholds are not in TED.