Skip to content

APPLICA

Active
Private limited companyfounded 1992active for 34 yearsVan Campenhoutstraat 37, 1000 Brussel, BelgiumKBO/BCE: BE 0446.564.739
Summary

APPLICA has been active since 1992 and the Belgian Official Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €1.5m and a net result of €158,856. Equity remains stable across the filed financial years (±0.8% per year). Its solvency ranks better than 71% of 832 sector peers (NACE 73, financial year 2025). The computed 12-month bankruptcy probability is below 0.1% (very low).

Financials · financial year 2025, full format

Turnover
€2.1m▼ 26.5%
2024 · €2.9m
EBIT margin
6.7%▼ 8.0pp
2024 · 14.7%
Net result
€158,856▼ 51.8%
2024 · €329,779
Working capital
€1.5m▼ 3.5%
2024 · €1.6m
Trend over the years

2021 to 2025, 5 financial years 2018 to 2025, 8 financial years

The operating result falls in 2025; 2025 is 66% below 2024.

What the company sold each financial year and what was left of it. A loss stands below the zero line.

Turnover€2.1m 2025 Operating result€0.1m 2025 Net result€0.2m 2025

Use the arrow keys on the chart for the figures per year.

Sector: the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30. Dashed line: the median. Available for Net result, Equity, Total assets, Working capital, Solvency, Current ratio, Return on assets (ROA), Staff (FTE).

Every figure with its change against the financial year before
favourable unfavourable
Line20182019202020212022202320242025
Turnover€2.4m-€2.8m▲ 15.7%€2.7m▼ 4.0%€2.7m▲ 1.2%€2.8m▲ 4.0%€2.5m▼ 10.3%€2.9m▲ 14.8%€2.1m▼ 26.5%
Operating result€0.2m-€0.1m▼ 39.2%€0.1m▼ 0.4%€0.1m▲ 5.7%€0.2m▲ 51.5%€0.3m▲ 47.0%€0.4m▲ 71.0%€0.1m▼ 66.5%
Net result€0.1m-€0.08m▼ 31.8%€0.08mabove the sector's middle half▲ 2.5%€0.09mwithin the sector's middle half▲ 2.3%€0.1mwithin the sector's middle half▲ 52.2%€0.2mabove the sector's middle half▲ 41.3%€0.3mabove the sector's middle half▲ 79.0%€0.2mwithin the sector's middle half▼ 51.8%
EBIT margin7.3%-3.8%▼ 3.4pp4.0%▲ 0.1pp4.1%▲ 0.2pp6.0%▲ 1.9pp9.9%▲ 3.9pp14.7%▲ 4.8pp6.7%▼ 8.0pp
Equity€1.4m-€1.5m▲ 1.3%€1.5mabove the sector's middle half▲ 5.7%€1.5mabove the sector's middle half▼ 4.2%€1.3mabove the sector's middle half▼ 12.4%€1.5mabove the sector's middle half▲ 12.0%€1.5mabove the sector's middle half▲ 5.5%€1.5mwithin the sector's middle half▼ 0.1%
Total assets€2.0m-€2.6m▲ 34.4%€2.4mwithin the sector's middle half▼ 9.8%€2.4mwithin the sector's middle half▲ 2.1%€2.5mwithin the sector's middle half▲ 2.2%€2.2mwithin the sector's middle half▼ 11.1%€2.9mwithin the sector's middle half▲ 31.5%€2.3mwithin the sector's middle half▼ 21.1%
Debt€0.5m-€1.2m▲ 126%€0.8m▼ 29.2%€0.9m▲ 13.8%€1.2m▲ 25.1%€0.8m▼ 36.4%€1.4m▲ 81.8%€0.8m▼ 44.6%
Working capital€1.4m-€1.4m▲ 1.1%€1.5mabove the sector's middle half▲ 6.2%€1.4mabove the sector's middle half▼ 4.0%€1.3mabove the sector's middle half▼ 12.2%€1.4mabove the sector's middle half▲ 12.1%€1.6mabove the sector's middle half▲ 10.6%€1.5mabove the sector's middle half▼ 3.5%
Solvency73.6%-55.4%▼ 18.1pp65.0%within the sector's middle half▲ 9.6pp61.0%within the sector's middle half▼ 4.0pp52.3%within the sector's middle half▼ 8.7pp65.9%within the sector's middle half▲ 13.6pp52.8%within the sector's middle half▼ 13.0pp66.9%within the sector's middle half▲ 14.0pp
Current ratio3.71-2.21▼ 1.502.81within the sector's middle half▲ 0.602.53within the sector's middle half▼ 0.282.07within the sector's middle half▼ 0.462.89within the sector's middle half▲ 0.822.21within the sector's middle half▼ 0.683.01within the sector's middle half▲ 0.80
Return on assets (ROA)6.1%-3.1%▼ 3.0pp3.5%within the sector's middle half▲ 0.4pp3.5%within the sector's middle half=5.3%within the sector's middle half▲ 1.7pp8.4%within the sector's middle half▲ 3.1pp11.4%within the sector's middle half▲ 3.0pp6.9%within the sector's middle half▼ 4.4pp
Staff (FTE)9.3-9.3=10.3within the sector's middle half▲ 10.8%10.2within the sector's middle half▼ 1.0%9.4within the sector's middle half▼ 7.8%8.2within the sector's middle half▼ 12.8%7.7within the sector's middle half▼ 6.1%7.1within the sector's middle half▼ 7.8%
above within below the middle half of NACE 73, Advertising, market research and public relations activities: a quarter of companies sit below it, a quarter above. Each year compared with accounts in the same format, and only where there are at least 30.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €2.3m
Fixed assets €11,208 ▼ 52.2%
Current assets €2.3m ▼ 20.8%
Equity and liabilities €2.3m
Equity €1.5m ▼ 0.1%
Debt €757,762 ▼ 44.6%
Debt's share of the balance-sheet total falls from 47.2% to 33.1%. Equity and debt are lower.
Key figures and ratios
2025 value · change against 2024
EBITDA
€156,145▼
2024 · €442,237
Cash flow
€171,259▼
2024 · €343,036
Debt to equity
0.50▼
2024 · 0.89
ROE
10.4%▼
2024 · 21.5%
Interest coverage
79.17▼
2024 · over 100
Debt ≤ 1 year
€757,658▼
2024 · €1.3m
Income taxes
€54,942▼
2024 · €115,906
Staff costs
€716,243▼
2024 · €771,263
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.

Peer companies

Historical observation

Of the 31,372 companies that looked in July 2024 the way this one looks now, 0.5% went bankrupt within 24 months and 93.5% are still going.

  • Micro
  • 20 years or older
  • solvency 30% or more
  • a profit of 5% of the balance sheet or more
0.5% went bankrupt
5.9% stopped otherwise
93.5% still going

A further 0.1% stopped, but we cannot tell whether within those 24 months.

For this company itself Checked computes a bankruptcy probability of < 0.1% over twelve months; the group does not contradict it.

How reliable is this rule?

Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,473 companies of July 2024 its group's bankruptcy share. Expected: 1.6%; actually bankrupt within 24 months: 1.7%.

The companies in ten equal groups, from lowest to highest expected share.
Group Expected Actual
1 0.2% 0.2%
2 0.3% 0.5%
3 0.5% 0.6%
4 0.7% 0.8%
5 0.9% 1.0%
6 1.3% 1.5%
7 1.6% 1.8%
8 1.8% 1.8%
9 3.0% 3.1%
10 5.6% 6.2%

The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 74.5% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.

An observation about 31,372 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.

Annual accounts
Filed annual accounts As filed with the NBB · 2025 against 2024 · 56 lines
Balance sheet Code20242025
Assets
Total assets20/58€2.9m€2.3m▼
Fixed assets21/28€0.02m€0.01m▼
Tangible fixed assets22/27€0.02m€0.01m▼
Plant, machinery and equipment23€0.01m€0.006m▼
Furniture and vehicles24€0.006m€0.003m▼
Other tangible fixed assets26€0.005m€0.002m▼
Financial fixed assets28€184€184=
Current assets29/58€2.9m€2.3m▼
Amounts receivable within one year40/41€1.3m€1.9m▲
Trade receivables40€1.3m€1.8m▲
Other amounts receivable41€0.04m€0.02m▼
Current investments50/53€0.9m-
Cash at bank and in hand54/58€0.6m€0.4m▼
Deferred charges and accrued income490/1€0.02m€0.02m▼
Equity and liabilities
Total equity and liabilities10/49€2.9m€2.3m▼
Equity10/15€1.5m€1.5m▼
Contributions10/11€0.02m€0.02m=
Reserves13€1.5m€1.5m▼
Tax-exempt reserves132€0.1m€0.02m▼
Distributable reserves133€1.4m€1.5m▲
Amounts payable17/49€1.4m€0.8m▼
Amounts payable within one year42/48€1.3m€0.8m▼
Trade debts44€0.8m€0.6m▼
Suppliers440/4€0.8m€0.6m▼
Taxes, remuneration and social security45€0.1m€0.1m▼
Taxes450/3€0.03m€0.03m▲
Remuneration and social security454/9€0.1m€0.09m▼
Other amounts payable47/48€0.4m-
Accrued charges and deferred income492/3€0.07m€104▼
Income statement Code20242025
Turnover70€2.9m€2.1m▼
Non-recurring operating income76A-€0.02m
Goods, raw materials, services and sundry goods60/61€1.7m€1.3m▼
Remuneration, social security and pensions62€0.8m€0.7m▼
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€0.01m€0.01m▼
Other operating charges640/8€0.002m€0.002m▼
Non-recurring operating charges66A€100-
Gross operating margin9900€1.2m€0.9m▼
Operating profit (loss)9901€0.4m€0.1m▼
Financial income75/76B€0.02m€0.07m▲
Recurring financial income75€0.02m€0.07m▲
Financial charges65/66B€0.002m€0.002m▲
Recurring financial charges65€0.002m€0.002m▲
Profit (loss) for the period before taxes9903€0.4m€0.2m▼
Income taxes67/77€0.1m€0.05m▼
Profit (loss) for the period9904€0.3m€0.2m▼
Transfer from tax-exempt reserves789-€0.08m
Transfer to tax-exempt reserves689€0.03m-
Profit (loss) for the period to be appropriated9905€0.3m€0.2m▼
Appropriation of the result
Profit (loss) to be appropriated9906€0.3m€0.2m▼
Transfer from equity791/2€0.2m€0.2m▼
Transfer to equity691/2€0.3m€0.2m▼
To other reserves6921€0.3m€0.2m▼
Profit to be distributed694/7€0.2m€0.2m▼
Return on contributions (dividend)694€0.2m€0.2m▼
Employees696€0.03m-
Social balance sheet
Average headcount (FTE)90877.77.1▼

The notes to these accounts (12 items: statements of assets and debts, cost breakdowns, rights and commitments) are not shown here.

Line20182019202020212022202320242025Change
Turnover70€2.4m€2.8m€2.7m€2.7m€2.8m€2.5m€2.9m€2.1m▼ 26.5%
Non-recurring operating income76A-----€0.01m-€0.02m-
Goods, raw materials, services and sundry goods60/61---€1.8m€1.8m€1.5m€1.7m€1.3m▼ 24.4%
Remuneration, social security and pensions62---€0.8m€0.8m€0.8m€0.8m€0.7m▼ 7.1%
Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630€0.02m€0.009m€0.009m€0.009m€0.009m€0.007m€0.01m€0.01m▼ 6.4%
Other operating charges640/8---€0.002m€0.008m€0.005m€0.002m€0.002m▼ 26.2%
Non-recurring operating charges66A---€0.008m-€112€100--
Gross operating margin9900€0.9m€0.8m€0.9m€1.0m€1.0m€1.0m€1.2m€0.9m▼ 28.1%
Operating profit (loss)9901€0.2m€0.1m€0.1m€0.1m€0.2m€0.3m€0.4m€0.1m▼ 66.5%
Financial income75/76B---€0.004m€0.005m€0.01m€0.02m€0.07m▲ 292%
Recurring financial income75€300€0.004m€0.005m€0.004m€0.005m€0.01m€0.02m€0.07m▲ 292%
Financial charges65/66B---€0.003m€0.002m€0.02m€0.002m€0.002m▲ 19.3%
Recurring financial charges65€0.004m€0.001m€0.001m€0.003m€0.002m€0.007m€0.002m€0.002m▲ 19.3%
Non-recurring financial charges66B-----€0.01m---
Profit (loss) for the period before taxes9903€0.2m€0.1m€0.1m€0.1m€0.2m€0.2m€0.4m€0.2m▼ 52.0%
Income taxes67/77€0.05m€0.03m€0.03m€0.03m€0.04m€0.06m€0.1m€0.05m▼ 52.6%
Profit (loss) for the period9904€0.1m€0.08m€0.08m€0.09m€0.1m€0.2m€0.3m€0.2m▼ 51.8%
Transfer from tax-exempt reserves789---€0.06m---€0.08m-
Transfer to tax-exempt reserves689-----€0.08m€0.03m--
Profit (loss) for the period to be appropriated9905€0.1m€0.08m€0.08m€0.1m€0.1m€0.1m€0.3m€0.2m▼ 19.9%
Line20182019202020212022202320242025Change
Assets
Total assets20/58€2.0m€2.6m€2.4m€2.4m€2.5m€2.2m€2.9m€2.3m▼ 21.1%
Fixed assets21/28€0.04m€0.04m€0.04m€0.03m€0.03m€0.03m€0.02m€0.01m▼ 52.2%
Tangible fixed assets22/27€0.04m€0.03m€0.03m€0.02m€0.02m€0.03m€0.02m€0.01m▼ 52.7%
Plant, machinery and equipment23---€0.002m€0.002m€0.02m€0.01m€0.006m▼ 50.8%
Furniture and vehicles24---€0.007m€0.004m€0.003m€0.006m€0.003m▼ 51.8%
Other tangible fixed assets26---€0.01m€0.01m€0.008m€0.005m€0.002m▼ 58.5%
Financial fixed assets28€184€0.01m€0.01m€0.01m€0.01m€184€184€184=
Current assets29/58€1.9m€2.6m€2.3m€2.4m€2.5m€2.2m€2.9m€2.3m▼ 20.8%
Amounts receivable within one year40/41€0.7m€1.3m€1.1m€1.0m€0.9m€1.4m€1.3m€1.9m▲ 43.8%
Trade receivables40---€1.0m€0.9m€1.3m€1.3m€1.8m▲ 46.4%
Other amounts receivable41---€0.01m€0.009m€0.05m€0.04m€0.02m▼ 41.0%
Current investments50/53€0.2m€0.2m€0.2m€0.2m€0.4m€0.6m€0.9m--
Cash at bank and in hand54/58€1.0m€1.1m€1.0m€1.2m€1.1m€0.1m€0.6m€0.4m▼ 36.1%
Deferred charges and accrued income490/1---€0.01m€0.01m€0.02m€0.02m€0.02m▼ 11.5%
Equity and liabilities
Total equity and liabilities10/49€2.0m€2.6m€2.4m€2.4m€2.5m€2.2m€2.9m€2.3m▼ 21.1%
Equity10/15€1.4m€1.5m€1.5m€1.5m€1.3m€1.5m€1.5m€1.5m▼ 0.1%
Contributions10/11€0.02m€0.02m-€0.02m€0.02m€0.02m€0.02m€0.02m=
Reserves13€1.4m€1.4m€1.5m€1.5m€1.3m€1.4m€1.5m€1.5m▼ 0.1%
Non-distributable reserves130/1---€0.002m€0.04m----
Reserves not available under the articles1311---€0.002m-----
Own shares acquired1312----€0.04m----
Tax-exempt reserves132---€140€140€0.08m€0.1m€0.02m▼ 80.6%
Distributable reserves133---€1.5m€1.2m€1.4m€1.4m€1.5m▲ 5.8%
Profit (loss) carried forward14€0.9m--------
Amounts payable17/49€0.5m€1.2m€0.8m€0.9m€1.2m€0.8m€1.4m€0.8m▼ 44.6%
Amounts payable within one year42/48€0.5m€1.2m€0.8m€0.9m€1.2m€0.8m€1.3m€0.8m▼ 41.8%
Trade debts44€0.3m€1.0m€0.7m€0.8m€0.7m€0.6m€0.8m€0.6m▼ 15.6%
Suppliers440/4---€0.8m€0.7m€0.6m€0.8m€0.6m▼ 15.6%
Taxes, remuneration and social security45---€0.1m€0.2m€0.2m€0.1m€0.1m▼ 5.9%
Taxes450/3---€0.04m€0.05m€0.04m€0.03m€0.03m▲ 0.4%
Remuneration and social security454/9---€0.1m€0.1m€0.1m€0.1m€0.09m▼ 7.7%
Other amounts payable47/48----€0.3m€0.04m€0.4m--
Accrued charges and deferred income492/3---€0.001m€473€404€0.07m€104▼ 99.8%
Line20182019202020212022202320242025Change
Profit (loss) for the period9904€119,912€81,729€83,777€85,695€130,390€184,266€329,779€158,856▼ 51.8%
+ Depreciation and write-downs630€15,234€9,432€9,426€9,359€8,573€7,470€13,257€12,403▼ 6.4%
Operating cash flow (approximation)€135,146€91,161€93,204€95,054€138,963€191,736€343,036€171,259▼ 50.1%
Investment in fixed assets (approximation)--€12,890-€4,838-€5,274-€2,103-€10,415-€7,500-€140▲ 98.1%
Change in cash-€62,256-€33,056€147,584-€25,987-€997,795€476,302-€223,033-

Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.

Download as CSV

Latest 10 of 34 filings with the National Bank
Financial year Type Filed Reference
31-12-2025 full format 20-05-2026 2026-00122735
31-12-2024 full format 27-05-2025 2025-00114288
31-12-2023 full format 24-05-2024 2024-00098414
31-12-2022 full format 28-04-2023 2023-00074629
31-12-2021 full format 21-06-2022 2022-20086724
31-12-2020 full format 15-06-2021 2021-21100132
31-12-2019 full format 16-06-2020 2020-17500067
31-12-2018 full format 30-04-2019 2019-11900038
31-12-2017 full format 22-05-2018 2018-13400511
31-12-2016 full format 01-08-2017 2017-40200353

Show all 34 filings

Similar companies · same sector, comparable size

Of the 2,649 active companies whose main activity is market research and public opinion polling (NACE 73200), figures are known for 1,746. 950 are within a factor 10 of this equity. These 5 are the closest to it. See the whole sector

Subsidies and aid

European Union, budget

2021 to 2025 · 33 entries · €11.1m in total
Year Entries Awarded
2025 2 €0.7m
2024 7 €3.8m
2023 9 €2.4m
2022 11 €2.7m
2021 4 €1.3m
Projects
EVALUATION HELPDESK
European Regional Development Fund · 29-08-2019 to 01-10-2027 · €7.1m
EX POST EVALUATION OF COHESION POLICY PROGRAMMES 2014-2020 FINANCED BY THE EUROPEAN REGIONAL DEVELOPMENT FUND (ERDF) AND COHESION FUND (CF). WORK PACKAGE 1: SYNTHESIS REPORT
European Regional Development Fund · 11-05-2022 to 10-05-2025 · €1.4m
PROVISION OF TECHNICAL ASSISTANCE FOR THE PREPARATION AND TRANSLATION OF THE NINTH REPORT ON ECONOMIC, SOCIAL AND TERRITORIAL COHESION
European Regional Development Fund · 03-05-2023 to 02-01-2026 · €1.0m
SERVICE CONTRACT: EVALUATION HELPDESK
European Social Fund Plus · 02-10-2023 to 01-10-2027 · €714,680
SUPPORT FOR SOCIAL STATISTICS
Single Market Programme · 20-05-2022 to 19-05-2025 · €517,712
Show 5 more projects
MAINTENANCE AND DEVELOPMENT OF THE EU LABOUR MARKET POLICY STATISTICAL DATABASE
Employment and Social Innovation · 09-04-2019 to 08-04-2022 · €252,100
SUPPORT TO ADDITIONAL SURVEYS ON IMPLEMENTATION OF COVID-19 RELATED STATE AID MEASURES
Single Market Programme · 29-03-2022 to 28-11-2023 · €44,625
EXPERT NETWORK FOR ANALYTICAL SUPPORT IN SOCIAL POLICIES
Employment and Social Innovation · 25-10-2022 to 24-10-2025
STUDY CHALLENGES FOR COHESION: LOOKING AHEAD 2035
European Regional Development Fund · 31-08-2022 to 29-04-2024
PRODUCTION OF LABOUR MARKET POLICY (LMP) STATISTICS AND MAINTENANCE OF THE EU LABOUR MARKET POLICY STATISTICAL DATABASE
Employment and Social Innovation · 05-07-2022 to 04-07-2026

Public contracts

5 awards · 2019 to 2026
Production of labour market policy (LMP) statistics and maintenance of the EU labour market policy statistical database
buyer: European Commission, DG EMPL - Employment, Social Affairs and InclusionBusiness servicesawarded 13-05-2026€1.4m5 tendersTED 370575-2026
Mid-term evaluation of JASPERS
buyer: European Commission, DG REGIO - Regional and Urban PolicyBusiness servicesawarded 04-03-2025€323,8006 tendersTED 737455-2025
Externe Fachkenntnis betreffend regulatorische und politikbezogene Fragen in den Bereichen Beschäftigungspolitik (Los 1), Sozialpolitik und sozialer Schutz (Los 2) sowie Gesundheit und Sicherheit am Arbeitsplatz (Los 3): Sozialpolitik und sozialer Schutz
buyer: European Parliament, Directorate-General for Internal Policies of the Union (IPOL), Directorate AResearch and development servicespublished 29-10-202410 tendersTED 657871-2024
Provision of technical assistance for the preparation and translation of the ninth report on economic, social and territorial cohesion
buyer: European Commission, DG REGIO - Regional and Urban PolicyBusiness servicesawarded 09-08-20241 tenderTED 512383-2024
Provision of Technical Assistance for the Preparation and Translation of the Eighth Report on Economic, Social and Territorial Cohesion
buyer: European Commission, General Directorate Regional and Urban PolicyBusiness servicesawarded 13-11-2019€770,0071 tenderTED 556119-2019

Source: TED (Tenders Electronic Daily), Publications Office of the European Union. Values as the buyer published them; for a framework agreement, a ceiling.