Apparences
ActiveSummary
Apparences has been active since 1999 and the Belgian State Gazette contains no insolvency or warning signals. The 2025 annual accounts show equity of €97,213 and a net result of -€1,683. Equity is growing by ~7.3% per year across the filed fiscal years. Its solvency ranks better than 80% of 4711 sector peers (fiscal year 2025). The computed 12-month bankruptcy probability is 0.8% (low).
Checked score
Score 2025
Axes · tick = 2024
Profitability66=
Solvency91▼-8
Growth52=
Track record100
Bankruptcy probability, 12 months
0.8%
Low
0%0.5%1.5%4%10%≥ 25%
Credit up to €7,000 at 30 days acceptable
Liquidity ample (current ratio 3.32 against 3.53 in 2024; short-term debt: 20.8% and cash: 50% of total assets), and 33.9% of the assets are financed with debt.
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Signals
Three signals. The signal on the left, the evidence on the right.
−lowers risk+raises risk○neutral
lowers risk · Long track record
A company with a long track record statistically fails less often than a young one.
KBO · incorporation dateAge against the risk zone
neutral · Latest accounts filed on time
The financial year that closed on 31-12-2025 was due by 31-07-2026 and was filed on 28-07-2026, 3 days ahead of the deadline.
NBB · 10 filingsDeviation from the deadline
2025
3 d early
2024
50 d early
2023
6 d early
2022
40 d early
2021
52 d early
2020
5 d early
2019
3 d late
← before the deadline
after the deadline →
tick = median of all Belgian filingsring = median in the sector
This company filed its last 7 accounts on average 22 days before the deadline; the sector median for financial year 2024 is on the deadline day, and 48% of the sector filed late.
Checked, nothing found (2)
neutral · The next deadline is still running
The next financial year closes on 31-12-2026 and is due by 31-07-2027. Nothing is late today. Usually files around 21 June (4 of the last 5 filed years within 35 days of that day).
Companies Code · seven monthsPosition in the running window
28-09-2026 today31-12-2026 close31-07-2027 deadline
History
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Financials · fiscal year 2025, micro schema
Equity
€97,213▼ 1.7%
2024 · €98,896
Total assets
€147,149▲ 9.5%
2024 · €134,357
Net result
-€1,683▲ 46.6%
2024 · -€3,152
Working capital
€71,010▼ 18.4%
2024 · €87,052
Trend over the years
Click a name to add, emphasise or remove a line.Band: the middle half (P25 to P75) of NACE 96, Personal service activities, each year against the same schema; no band under 30 filings. Dashed line: the median.
Every figure with its change against the fiscal year before
favourable
unfavourable
Line20212022202320242025
Operating result€17,560▼ 12.4%€13,622▼ 22.4%€4,315▼ 68.3%€2,756▼ 36.1%€89▼ 96.8%
Net result€11,626within the sector's middle half▼ 30.4%€13,080within the sector's middle half▲ 12.5%€300within the sector's middle half▼ 97.7%-€3,152within the sector's middle half-€1,683within the sector's middle half▲ 46.6%
Equity€88,668above the sector's middle half▲ 15.1%€101,748above the sector's middle half▲ 14.8%€102,048above the sector's middle half▲ 0.3%€98,896above the sector's middle half▼ 3.1%€97,213above the sector's middle half▼ 1.7%
Total assets€112,466within the sector's middle half▼ 1.7%€133,848within the sector's middle half▲ 19.0%€128,969within the sector's middle half▼ 3.6%€134,357within the sector's middle half▲ 4.2%€147,149within the sector's middle half▲ 9.5%
Debt€23,798▼ 36.3%€32,100▲ 34.9%€26,921▼ 16.1%€35,461▲ 31.7%€49,936▲ 40.8%
Working capital€78,745above the sector's middle half▲ 4.8%€74,127above the sector's middle half▼ 5.9%€84,365above the sector's middle half▲ 13.8%€87,052above the sector's middle half▲ 3.2%€71,010above the sector's middle half▼ 18.4%
Solvency78.8%above the sector's middle half▲ 11.5pp76.0%above the sector's middle half▼ 2.8pp79.1%above the sector's middle half▲ 3.1pp73.6%above the sector's middle half▼ 5.5pp66.1%above the sector's middle half▼ 7.5pp
Current ratio5.71above the sector's middle half▼ 0.445.10above the sector's middle half▼ 0.615.00above the sector's middle half▼ 0.103.53above the sector's middle half▼ 1.473.32above the sector's middle half▼ 0.20
Return on assets (ROA)10.3%within the sector's middle half▼ 4.3pp9.8%within the sector's middle half▼ 0.6pp0.2%within the sector's middle half▼ 9.5pp-2.3%within the sector's middle half▼ 2.6pp-1.1%within the sector's middle half▲ 1.2pp
above
within
below
the middle half (P25 to P75) of NACE 96, Personal service activities, each year against the same schema; no band under 30 filings.
Turnover and EBIT margin not published: the micro schema does not require them.
Result per fiscal year
Operating resultNet result
The operating result has fallen four years in a row; 2025 is 97% below 2024 and is the lowest result in the available series.
Balance-sheet composition
2025 in colour, 2024 as the grey bar beneath
Assets €147,149
Fixed assets
€45,570 ▲ 255%
Current assets
€101,579 ▼ 16.4%
Equity and liabilities €147,149
Equity
€97,213 ▼ 1.7%
Debt
€49,936 ▲ 40.8%
Debt's share of the balance-sheet total rises from 26.4% to 33.9%. Equity is lower and debt is higher.
Key figures and ratios
EBITDA
€6,374▼
2024 · €13,395
Cash flow
€4,602▼
2024 · €7,487
Debt to equity
0.51▲
2024 · 0.36
ROE
-1.7%▲
2024 · -3.2%
Interest coverage
5.78▼
2024 · 16.58
Debt ≤ 1 year
€30,569▼
2024 · €34,451
Debt > 1 year
€19,367▲
2024 · €1,010
Income taxes
€1,903▼
2024 · €5,354
Green means a favourable move, even when the figure itself falls: as with debt or debt to equity.
Peer companies
Historical observationOf the 12,321 companies that looked in July 2024 the way this one looks now, 0.6% went bankrupt within 24 months and 90% are still going.
- Micro
- 20 years or older
- solvency 30% or more
- a small loss
0.6%
went bankrupt
8.5%
stopped otherwise
90%
still going
A further 0.6% stopped, but we cannot tell whether within those 24 months.
For this company itself Checked computes a bankruptcy probability of 0.8% over twelve months; the group does not contradict it.
How reliable is this rule?
Tested on the year before, without using that year itself: the groups of July 2023 gave each of the 497,662 companies of July 2024 its group's bankruptcy share. Expected: 1.5%; actually bankrupt within 24 months: 1.6%.
| Group | Expected | Actual |
|---|---|---|
| 1 | 0.2% | 0.2% |
| 2 | 0.3% | 0.4% |
| 3 | 0.5% | 0.5% |
| 4 | 0.6% | 0.7% |
| 5 | 0.8% | 0.9% |
| 6 | 1.2% | 1.3% |
| 7 | 1.5% | 1.7% |
| 8 | 1.7% | 1.7% |
| 9 | 2.7% | 2.8% |
| 10 | 5.3% | 5.7% |
The rule ranks well: a company that went bankrupt got a higher share than one that kept going in 75% of comparisons. The level follows the economy: in a year with more bankruptcies, the actual share is higher than the year before.
An observation about 12,321 comparable companies, not a prediction for this company. The sector does not count: the register keeps no sector for companies that stopped, so it would make the outcome look better than it was.
Annual accounts
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Depreciation of and write-downs on formation expenses, intangible and tangible fixed assets630 | €8,735 | €15,529 | €18,150 | €10,639 | €6,285 | ▼ 40.9% |
| Other operating charges640/8 | €1,328 | €8,307 | €1,806 | €1,243 | €9,962 | ▲ 701% |
| Gross operating margin9900 | €27,623 | €37,458 | €24,271 | €14,638 | €16,336 | ▲ 11.6% |
| Operating profit (loss)9901 | €17,560 | €13,622 | €4,315 | €2,756 | €89 | ▼ 96.8% |
| Financial income75/76B | €44 | - | - | €254 | €1,233 | ▲ 385% |
| Recurring financial income75 | €44 | - | - | €254 | €1,233 | ▲ 385% |
| Non-recurring financial income76B | - | - | - | €254 | - | - |
| Financial charges65/66B | €1,028 | €542 | €769 | €808 | €1,102 | ▲ 36.4% |
| Recurring financial charges65 | €1,028 | €542 | €769 | €808 | €1,102 | ▲ 36.4% |
| Non-recurring financial charges66B | - | €542 | €769 | €808 | - | - |
| Profit (loss) for the period before taxes9903 | €16,576 | €13,080 | €3,546 | €2,202 | €220 | ▼ 90.0% |
| Income taxes67/77 | €4,950 | - | €3,246 | €5,354 | €1,903 | ▼ 64.5% |
| Profit (loss) for the period9904 | €11,626 | €13,080 | €300 | -€3,152 | -€1,683 | ▲ 46.6% |
| Profit (loss) for the period to be appropriated9905 | €11,626 | €13,080 | €300 | -€3,152 | -€1,683 | ▲ 46.6% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Assets | ||||||
| Total assets20/58 | €112,466 | €133,848 | €128,969 | €134,357 | €147,149 | ▲ 9.5% |
| Fixed assets21/28 | €17,000 | €41,643 | €23,493 | €12,854 | €45,570 | ▲ 255% |
| Tangible fixed assets22/27 | €17,000 | €41,643 | €23,493 | €12,854 | €45,570 | ▲ 255% |
| Plant, machinery and equipment23 | - | €4,796 | €2,998 | €1,799 | €600 | ▼ 66.6% |
| Furniture and vehicles24 | €17,000 | €36,847 | €20,495 | €11,055 | €44,970 | ▲ 307% |
| Current assets29/58 | €95,466 | €92,205 | €105,476 | €121,503 | €101,579 | ▼ 16.4% |
| Amounts receivable within one year40/41 | €19,194 | €2,942 | €19,974 | €28,260 | €28,058 | ▼ 0.7% |
| Trade receivables40 | €6,488 | €1,627 | €12,939 | €17,590 | €17,343 | ▼ 1.4% |
| Other amounts receivable41 | €12,706 | €1,315 | €7,035 | €10,670 | €10,715 | ▲ 0.4% |
| Cash at bank and in hand54/58 | €76,272 | €89,263 | €85,502 | €93,243 | €73,521 | ▼ 21.2% |
| Equity and liabilities | ||||||
| Total equity and liabilities10/49 | €112,466 | €133,848 | €128,969 | €134,357 | €147,149 | ▲ 9.5% |
| Equity10/15 | €88,668 | €101,748 | €102,048 | €98,896 | €97,213 | ▼ 1.7% |
| Contributions10/11 | €18,600 | €18,600 | €18,600 | €18,600 | €18,600 | = |
| Reserves13 | €2,286 | €2,286 | €2,286 | €2,286 | €2,286 | = |
| Non-distributable reserves130/1 | €1,860 | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Reserves not available under the articles1311 | €1,860 | €1,860 | €1,860 | €1,860 | €1,860 | = |
| Distributable reserves133 | €426 | €426 | €426 | €426 | €426 | = |
| Profit (loss) carried forward14 | €67,782 | €80,862 | €81,162 | €78,010 | €76,327 | ▼ 2.2% |
| Amounts payable17/49 | €23,798 | €32,100 | €26,921 | €35,461 | €49,936 | ▲ 40.8% |
| Amounts payable after more than one year17 | €7,077 | €14,022 | €5,810 | €1,010 | €19,367 | ▲ 1,818% |
| Financial debts170/4 | €7,077 | €14,022 | €5,810 | €1,010 | €19,367 | ▲ 1,818% |
| Amounts payable within one year42/48 | €16,721 | €18,078 | €21,111 | €34,451 | €30,569 | ▼ 11.3% |
| Current portion of amounts payable after more than one year42 | €4,042 | €8,850 | €8,542 | €4,800 | €11,287 | ▲ 135% |
| Trade debts44 | €8,711 | €9,228 | €8,477 | €17,167 | €7,123 | ▼ 58.5% |
| Suppliers440/4 | €8,711 | €9,228 | €8,477 | €17,167 | €7,123 | ▼ 58.5% |
| Taxes, remuneration and social security45 | €3,968 | - | - | - | - | - |
| Taxes450/3 | €3,968 | - | - | - | - | - |
| Other amounts payable47/48 | - | - | €4,092 | €12,484 | €12,159 | ▼ 2.6% |
| Line | 2021 | 2022 | 2023 | 2024 | 2025 | Change |
|---|---|---|---|---|---|---|
| Profit (loss) for the period9904 | €11,626 | €13,080 | €300 | -€3,152 | -€1,683 | ▲ 46.6% |
| + Depreciation and write-downs630 | €8,735 | €15,529 | €18,150 | €10,639 | €6,285 | ▼ 40.9% |
| Operating cash flow (approximation) | €20,361 | €28,609 | €18,450 | €7,487 | €4,602 | ▼ 38.5% |
| Investment in fixed assets (approximation) | - | -€40,172 | €0 | €0 | -€39,001 | - |
| Change in cash | - | €12,991 | -€3,761 | €7,741 | -€19,722 | ▼ 355% |
Simplified and derived: a Belgian filing has no cash-flow statement, so these rows come from the income statement and the balance-sheet moves.
Timeline · acts, filings and financial milestones
Next filing, fiscal year 2026, expected by
2026
28-07
NBB filing
Annual accounts filed
fiscal year 2025 · micro schema
2025
11-06
NBB filing
Annual accounts filed
fiscal year 2024 · micro schema
2024
31-12
Financial
Weakest financial yearnet -€3,152
Net result drops to -€3,152, the lowest in the series; recovery starts the following year.
25-07
NBB filing
Annual accounts filed
fiscal year 2023 · micro schema
2023
21-06
NBB filing
Annual accounts filed
fiscal year 2022 · micro schema
2022
31-12
Financial
Equity above €100,000Eq €101,748 ▲14.8%
5 profitable years in a row build equity to €101,748.
09-06
NBB filing
Annual accounts filed
fiscal year 2021 · micro schema
2021
26-07
NBB filing
Annual accounts filed
fiscal year 2020 · micro schema
2020
31-12
Financial
Highest result since 2018net €16,709 ▲103%
Operating result €20,055, net result €16,709, both a record.
03-08
NBB filing
Annual accounts filed
fiscal year 2019 · micro schema · 3 days late
2019
26-08
NBB filing
Annual accounts filed
fiscal year 2018 · micro schema · 26 days late
2018
16-08
NBB filing
Annual accounts filed
fiscal year 2017 · micro schema · 16 days late
2017
08-08
NBB filing
Annual accounts filed
fiscal year 2016 · micro schema · 8 days late
Financial milestoneNBB filingFinancial milestones sit on the fiscal year-end date, not the filing date.
0 of 3 acts read
About the unread acts
We know of 3 Belgian State Gazette acts for this company. None of them has been read yet: what they contain is neither established nor disproved here.
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Directors · office · real estate
Directors
3 acts for this company are in the Belgian State Gazette, of which we have read 0. We have therefore not extracted its directors from those acts yet.
Location & real-estate footprint
Registered office, Evere · 1 establishment unit since 1999
Ground area
326 m²
Building footprint
118 m²
Volume, LiDAR
928 m³
Parcel 21372B0308/00W005, Brussels · tallest building 13.4 m, ±3 floors. Linked by address, not a title deed.
2
companies at this address
See who is registered here
1 establishment unit
Haachtsesteenweg 1180, 1140 Evere
since 19992.096.318.369
1 parcel
Brussels
1
(100%)
| Parcel (capakey) | Region | Area | Buildings | Height / fl. |
|---|---|---|---|---|
| 21372B0308/00W005 | Brussels | 326 m² | 1 · 118 m² | 13.3 m · 3 fl. |
Linked by address, not proof of ownership
Good to know
1 of 1 parcel with an exact address match; the rest are indicative.
Linked through address data, this is not proof of ownership.
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Of 24,865 companies in sector 96220 we hold annual accounts for 1,444. 1,018 are within a factor 10 of this equity. The 5 above are the closest to it. See the whole sector
Identification & contact
Identification
Legal formPrivate limited company (pre-2019)
Founded24-11-1999
Fiscal year end31-12
Activities, NACEBEL 2025
96220Beauty care and other beauty treatments
20420Manufacture of chemicals and chemical products
47750Retail sale of cosmetics and toilet articles
60310News agency activities
73110Advertising agencies
74202Other professional, scientific and technical activities
96230Day spas, saunas and steam baths
E-invoicing
Reachable via Peppol
Peppol ID
0208:0467699059
Also
9925:BE0467699059
Registered
27-11-2025
If you follow this company, Checked tells you the day it leaves the Peppol register.
Register as of 28 September 2026 · Peppol Directory
Scores and ratios are computed by Checked and are not a credit decision.