Advertising, market research and public relations activities
Activities
NACE 7312 · 1 activity| Activity | Registrations | Starters, 12 months | Bankruptcies, 12 months | FTE |
|---|---|---|---|---|
| Media representation73120 | 799 | 67 | 6 | 732 |
Filed accounts
NACE 7312 · financial year 2025 · 268 filed annual accounts| Per financial year | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Median solvency | 37.0% | 41.6% | 42.6% | 42.2% | 47.1% | 47.5% |
| Median net result | €9,286 | €17,890 | €19,365 | €10,710 | €13,662 | €15,808 |
Hold your customer's or competitor's figures against them in the Sector benchmark
Bankruptcies
Recent bankruptcies
| Date | Company |
|---|---|
| 26-10-2026 | WAY OF LAU HEALTHERTAINMENT
BE 0699.878.160 |
| 28-09-2026 | Zerocopy
BE 0846.192.267 |
| 31-08-2026 | REGIES ET PUBLICATIONS NOUVELLES
BE 0463.218.352 |
| 31-08-2026 | J-RIDE
BE 0743.889.931 |
| 17-06-2026 | Vandekerkhof, Marie
BE 0534.471.879 · sole trader · Hasselt |
| 15-04-2026 | Gré á Gré
BE 0463.764.819 |
| 12-02-2025 | CRM.ART
BE 0890.611.636 |
| 07-02-2025 | CANIS FIDELIS
BE 0645.659.912 |
Spread across the country
by region and province · 524 of 799 enterprises with a registered office on file · a sole trader has no published seat- Flanders
- Wallonia
- Brussels
- Abroad
The balance sheets of division 73 on the map, by municipality and down to the address
Largest employers
NACE 7312 as first main activity · staff from the latest accounts- 1 Ads & DataVilvoorde 126 FTEfinancial year 2025
- 2 IMMOWEBBrussels 108 FTEfinancial year 2025
- 3 WPP Media BelgiumSaint-Josse-ten-Noode 82.1 FTEfinancial year 2025
- 4 HOUSE OF RECRUITMENT SOLUTIONSAntwerp 36.5 FTEfinancial year 2025
- 5 IMMOSCOOP 2.0Leuven 30.7 FTEfinancial year 2025
Joint committees
from the latest accounts of 98 companies- 200 Auxiliary committee for white-collar workers 73
- 100 Auxiliary committee for blue-collar workers 21
- 227 Audiovisual sector 7
- 201 Independent retail 3
- 136 Paper and cardboard processing 2
- 337 Auxiliary committee for the non-profit sector 2
- 111 Metal, mechanical and electrical engineering 1
- 116 Chemical industry 1
Show the 10 others
- 121 Cleaning 1
- 124 Construction 1
- 130 Printing, graphic arts and newspapers 1
- 149 Sectors related to metal, mechanical and electrical engineering 1
- 209 White-collar workers in metal manufacturing 1
- 222 White-collar workers in paper and cardboard processing 1
- 302 Hotels and catering 1
- 304 Performing arts 1
- 329.01 Socio-cultural sector 1
- 335 Services and support for business and the self-employed 1
Source: the annual accounts at the National Bank. One filing can name more than one committee.
Division 73: Advertising and market research
Bankruptcies per year in division 73
| Per year | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bankruptcies | 117 | 110 | 112 | 114 | 115 | 86 | 74 | 94 | 89 | 80 | 95 | 58 |
| Jobs lost | 320 | 171 | 265 | 192 | 169 | 258 | 125 | 190 | 174 | 150 | 183 | 102 |
2026 through September. Every bankruptcy, also of companies that have since left the register. Source: Statbel (Directorate-General Statistics), NACE classification of 2008.
Staff cost per FTE in NACE division 73
1,016 employers| Size | Median | Middle half | Employers |
|---|---|---|---|
| fewer than 10 FTE | €64,100 | €49,200 to €86,200 | 657 |
| 10 to 49 FTE | €76,100 | €62,300 to €92,900 | 299 |
| 50 to 249 FTE | €89,000 | €77,400 to €109,700 | 55 |
Employers with the highest staff cost per FTE in this division All sectors by staff cost In the Analysis workbench
Running bankruptcies in the sector
NACE division 73Measured nationally: Of 108,562 bankruptcies of legal entities across Belgium, 49% were closed within five years for insufficient assets and 28% after liquidation, 3% were withdrawn. After five years, 20% were still open. Half had ended after 26 months (a quarter after 15, three quarters after 51 months).
This counts companies with this main activity in the register on 6 November 2026. The outcome itself is not measured by sector. The activity of a company that leaves the register after its bankruptcy is too often not kept to compare closed cases fairly.
81 of the 16,661 companies in NACE division 73 have a parent company abroad. Main parent countries: Netherlands (27), United Kingdom (14) and France (13). Together they employ 5,234 of the division's 25,548 FTE: 20%, against 14% for Belgium as a whole.
Subsidies in this sector
per register · legal entities with an enterprise number- Flemish subsidies €560.4m awarded
- Federal transfers 25.4m amount as published
- Wallonia-Brussels Federation €28.5m paid
- EU budget €826.8m attributed share
- EU research €210.5m EU contribution
Insights on Advertising, market research and public relations activities
Balance sheet and result. 14.9% of the annual accounts show negative equity, against 12.4% in Belgium. Return on equity of 13.4% is below Belgium's 15.9%.
Bankruptcies. In 12 months, 7.5 of 1,000 companies went bankrupt, against 6.2 in Belgium. That is more than in 76% of the 88 NACE divisions. The median bankruptcy probability of 0.2% is below Belgium's 0.2%.
Inflow and structure. Half of the companies are younger than 10.0 years, against 8.1 years in Belgium. 34.4% of the companies are sole traders, against 41.6% in Belgium. This activity holds 3.1% of the registrations of Advertising and market research.
Staff and filing. The 5 largest employers hold 383 of the 732 FTE: 52.3%.
Direction. Median solvency rose from 37.0% in financial year 2020 to 47.5% in financial year 2025. The median net result rose from €9,286 in financial year 2020 to €15,808 in financial year 2025.
The comparison with Belgium as a whole and with the other divisions is as of 07-11-2026 05:30.
Method and sources
Every company registered today counts under its main activities in the KBO. Establishment units do not count. Staff counts once, under the employer's first main activity, from its latest accounts and only where it fits the staff costs. The count follows the NACE 2025 classification, the version in which code 7312 exists.
The bankruptcies over five years count only companies still registered today, because the activity of a company that left the register is not kept. So they are fewer than the bankruptcies of those years, and the figure is not a probability for the future. Over twelve months the count is nearly complete, because a bankrupt company stays registered while its bankruptcy runs. A company with more than one main activity counts in each of those sectors.
The comparison with Belgium as a whole and with the other NACE divisions rests on an overview of every division, counted again each night. Each division is counted in the version of the NACE classification in which it exists. A standing such as "more than in 80%" compares with the other divisions that have the figure. A division's bankruptcy probability is the median over its companies with a score. Belgium here counts the 1,276,547 companies with a main activity, because only those belong to a division. The other 699,272 registrations publish no activity.
Each median is the value of the middle company, computed over the annual accounts of financial year 2025, and is shown only from 30 accounts. A share (loss-making, negative equity) counts that year's accounts with that trait. Accounts are late when they are filed after the statutory deadline. The direction per financial year follows the companies still registered today. Missing or 90 days late counts the companies with accounts missing today, or whose latest were filed more than 90 days after the deadline. The dossier follows the same rule.