Verian Group Belgium SA
ActiveSummary
The computed 12-month bankruptcy probability of Verian Group Belgium SA is 1.8% (moderate). The 2024 annual accounts show negative equity (-€664,066) and a net result of -€1.4m. Equity has been shrinking by about 34% per year since 2018. Its solvency ranks better than 10% of 1,080 sector peers (NACE 73, financial year 2024). The company has been active since 1986 and the Belgian Official Gazette contains no insolvency or warning signals.
Overview
Official details
Source: KBO- Status
- Active since 01-04-1986 Normal situation
- Registered office
- 101 active companies are registered at this address 2 started in the 12 months before. Source: KBO register, as of 1 November 2026.
- Activity
- Market research and public opinion polling NACE 73200
- Joint committee
- 200 Aanvullend Paritair Comité voor de bedienden · annual accounts 2024
- Establishment unit
- 2.037.146.587 1000 Brussel, since 03-08-1989
- Financial year end
- 31 December
- Peppol
- Reachable since 22-12-2025
Board and ownership
- Michelle HarrisonDirector
- Daniela UlicnaDirector · since 07-04-2025
- Philippa Jane EdwardDirector · since 03-06-2025
- Auditor
- BV PwC Bedrijfsrevisoren
- KANTAR Square Two B.V95.33%annual accounts 2019
- Project Pearl Holdco Limitedconsolidatesannual accounts 2024
- Kantar Sifo AB4.67%annual accounts 2019
Financial position
- Bankruptcy probabilitywithin 12 months
- 1.8%
- Turnover
- €30.3m
- ▲ 6.8%
- Loss
- €1.4m
- ▲ 0.2%
- Equity
- -€664,066
- Total assets
- €20.7m
- ▲ 39.8%
- Employees on 31-12-2024
- 51
- ▼ 5.6%
- Negative equity on 31-12-2024
- 2025 accounts not filed, 94 days past the deadline
Score breakdownraises risk1 financial year not filed after the legal deadline; last filed accounts filed 267 days late; 3 of the last 3 accounts lateNegative equity -€664,066lowers riskFounded in 1986Sector: Advertising, market research and public relations activities (NACE 73)Show the evidence
Checked score
About 2 in 100 comparable companies go bankrupt within 12 months (an estimate).
Calculation
The band follows from the bankruptcy probability. 10 more points roughly halve it.
| 75-100 | Excellent | under 0.55% |
| 60-74 | Healthy | 0.55% to 1.5% |
| 45-59 | Fair | 1.5% to 4.2% |
| 25-44 | Weak | 4.2% to 15.0% |
| 0-24 | Critical | over 15.0% |
Where the company stands within its band depends half on the bankruptcy probability and half on how it does against its sector peers (NACE 73, medium-sized). It does better than 3% of them on solvency, 9% on liquidity, 5% on profitability and 31% on growth.
The bankruptcy probability was computed on 01-11-2026 by the bankruptcy model of 2 October 2026, which learns from Belgian bankruptcies and reads the registers, the annual accounts and the Belgian Official Gazette.
Some facts cap the score, however low the probability. With negative or zero equity, a heavy loss, a special status in the KBO, one missing filing or accounts filed more than 90 days late, the score is Fair at most (59). With two missing filings, it is Weak at most (44). During a judicial reorganisation or at the company's end (bankruptcy, dissolution, liquidation), it is Critical at most (24).
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Signals
The company filed its last 6 accounts on average 161 days after the deadline. In the sector (NACE 73), the median for financial year 2024 was 6 days before the deadline, and 36% of those companies filed late.
Searched, nothing found (1)
Key points
- Risk: Negative equitydebts exceed assets in financial year 2024 -€664,066 View
- Caution: Lower net result than 95% of companies in advertising and market researchsector median €24,576 · 1,081 companies -€1.4m View
- EU supportawarded from 2021 to 2025 €76.3m View
- Caution: 2 loss-making years in a rowloss in financial year 2024 -€1.4m View
- A director leftlatest change 27-11-2025 · 3 in office 1 left View
Recent changes
- · Gazette deed Resignation: Roelof Jan Molemaker (director and managing director)
- · Gazette deed Resignation: Michelle Ann Harrison (director)Appointment: Philippa Jane Edward (director)
- · Gazette deed Resignation: Hanane Ziani (director)Appointment: Daniela Ulicna (director)
Comparable companies
These companies have the same main activity as Verian Group Belgium SA: market research and public opinion polling (NACE 73200). They are comparable in size and age: total assets between €10m and €31m, founded between 1975 and 1995.
| Company | Total assets | Turnover |
|---|---|---|
| Verian Group Belgium SA Brussel | €20.7m | €30.3m |
| Vias institute Brussel | €20.2m | €13.0m |
| APCO WORLDWIDE Brussel | €23.8m | €12.0m |
| MERCER (BELGIUM) Oudergem | €14.0m | €16.6m |
| Fleishman-Hillard Brussel | €10.1m | €21.3m |
| GFK BELGIUM Leuven | €30.9m | €31.5m |
| IMMUNODIAGNOSTIC SYSTEMS Liège | €10.7m | €12.8m |
Key facts about Verian Group Belgium SA
- What is the company number of Verian Group Belgium SA?
- The company number of Verian Group Belgium SA is 0428.913.808. The VAT number is the same number with BE in front: BE 0428.913.808.
- Where is Verian Group Belgium SA based?
- The registered office is at Kunstlaan 58, 1000 Brussel.Company details
- What does Verian Group Belgium SA do?
- According to the KBO register, the main activity is market research and public opinion polling (NACE 73200).
- What is the legal form of Verian Group Belgium SA?
- The legal form of Verian Group Belgium SA is Public limited company (NV).
- When was Verian Group Belgium SA founded?
- Verian Group Belgium SA was founded on 01-04-1986.
- Is Verian Group Belgium SA still active?
- Yes, Verian Group Belgium SA is an active enterprise in the KBO register.
- How many employees does Verian Group Belgium SA have?
- Verian Group Belgium SA had an average of 50.6 full-time equivalents in financial year 2024, according to the filed annual accounts.Financials
- Which joint committee does Verian Group Belgium SA fall under?
- In its 2024 annual accounts, Verian Group Belgium SA states joint committee 200 (Aanvullend Paritair Comité voor de bedienden).
- What is the turnover of Verian Group Belgium SA?
- The turnover of Verian Group Belgium SA was €30.3m in financial year 2024, according to the filed annual accounts.
- Is Verian Group Belgium SA profitable?
- In financial year 2024, Verian Group Belgium SA made a loss of €1.4m.
- Where can I find the annual accounts of Verian Group Belgium SA?
- Verian Group Belgium SA filed 39 annual accounts with the National Bank of Belgium, the latest for financial year 2024.
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